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10 Artistic Ways Create Social Media Buzz About Your Brand

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Social Media is the most powerful tool in today’s time. If you are a new born brand and are struggling to keep up with the pace of the market, then social media can prove beneficial for you, provided you are armed with the right social media weapons to grow your business.

Viral marketing, blog posts, articles and search engine optimization are some of the newest social media marketing tools in today’s time. Check out this article to learn about 15 artistic ways to create buzz on social media.

#1 BLOGS THAT ARE THE BEST: EVERGREEN CONTENT

Are you an avid blogger? If yes, then you must be well aware of the concept of “Evergreen Content”. Evergreen content is the content that stays fresh even after 6 months or even a year.

If you are planning to blog anytime soon, remember that social media is a rapidly changing platform and content that you write should be such that it stays fresh.

For instance, “how to use”, “important tips”, “pros and cons”are some examples of evergreen content topics.Number1

#2 TIME TO TIME QUIZZES AND CONTESTS

Quizzes and contests are the best tools to keep your audiences engaged and help a great deal in increasing the visibility and reach of your social media post. Coming up with contests and quizzes about your brand or general or current topics is always a good idea.

IMPACT: Increases your brand visibility, keeps audience engaged, increases target audience.Number2

#3 OPEN ENDED QUESTIONS FOR YOUR CUSTOMERS

Surveys and open-ended questions are valuable tools when it comes to audience engagement. Survey Money and other format surveys are often incorporated in newsletters and emailers, but a casual poll on social media can attract much more response as compared to the formal brand surveys and feedback forms.

For instance, Facebook has a “Poll” feature whereas Twitter does not. So Facebook can be of great advantage in this case.Number3

#4 POSTS ABOUT EVENTS AND PROMOTIONAL ACTIVITES

Have an upcoming launch event or promotional gathering? Social Media is the best platform to spread the word. You can create an “Event Page” on social media platforms like Facebook and invite guests. You also get to know there and then, how many people will be attending the event. Not only this, you can post all event related updates on the event page and keep your guests updated. You can also feature promotional discounts and offers on your social media platform, for instance the Dominos keeps updating its deal of the day Dominos Coupons on its Facebook and Twitter pages.4

#5 JOKES AND FUN-FILLED POSTS

Formal and brand targeted posts 24×7 is a pretty bad idea when it comes to audience engagement. Posting jokes and light hearted social media posts from time to time helps in increasing audience engagement and making your page viral.

Also, almost all social media platforms are open to jokes and humorous images like memes.

Memes are the most viral form of funny posts on the social media today. 5

#6 CREATE A FORUM LIKE ATMOSPHERE BY ANSWERING AUDIENCE QUESTIONS

A social media page or post should not look like an upfront brand advertisement. There are numerous ways of posting on social media and creating audience forums in of the best ideas.

Always keep yourself available for answering customer queries and concerns and never ignore or remove them. Even if there is a customer escalation, try to be generous and provide a solution immediately. On the go responses can help in building you brand image and trustful relationship between you and the customer.Number6

#7 CELEBRATE BRAND LANDMARKS AND ACHIEVEMENTS WITH YOUR CUSTOMERS

If your company has achieved great success in a quarter or a brand new product is going to be launched, you can take it out in the open social media stage and celebrate with your customers. This will make them feel special and will also help you in making them understand that the brand they are vouching for is 100% genuine and worth the time and money.

Sharing your endeavours with your followers and fans helps in showing your human side.Number77

#8 FEATURE FAN CUSTOMERS OR THANK YOUR FANS BY QUOTING INDIVIDUAL NAMES

Featuring a fan customer by calling him a “star customer” or quoting individual fan names and thanking them for their contribution is one of the most valuable things for the customers and genuinely means a lot to them. Doing this once in a while is not a very tedious job and will definitely make your customers happy and will ultimately help in increasing their loyalty towards you.Number8

#9 FOCUS MORE ON VISUAL CONTANT THAN TEXTUAL

In today’s busy world, not many customers have the time to scroll through pages and keep clicking on the “Read more” button to checkout brand updates. Using images and info graphics are the best technique to improve readability and put across your message to your audience.Number9

#10 LAST BUT NOT THE LEAST- BE ORIGINAL AND FOLLOW YOUR BRAND GUIDELINES!

Customer trust comes from brand originality and value. Always remember that whatever content you generate, should be 100% original and plagiarism free. Customers would never want to see social media posts from their brand that was posted by someone else originally.

These are few tips that can help you a great deal in generating awesome social media content. For more tips and tricks, keep checking our blogs!

Author Bio

Sahil Rajan works as a Content Developer at Buy1Get1 and guest writes on blogs. His interests include travel, poetry, online shopping, music and media.

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