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10 Common Mistakes To Avoid For Success In PPC Advertising

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Pay per click advertising is a great way to gain valuable targeted traffic to your landing page. However, if done inaccurately it can crash down your budget leaving you with minimal visitors and conversions that bounce at the first sight of your page. Mistakes occur due to lack of knowledge and unfamiliarity with online techniques. Mistakes are unavoidable and a waste of time and money, even the tiniest mistake can ruin your first impression.

Here are 10 common mistakes you should avoid in your PPC campaign.

1. Throwing a list of keywords: To manage your ad campaign and perform better get rid of unnecessary keywords. Too many unwanted keywords also mean improper targeted traffic, which will kill your conversion rates and profit. Narrow your keywords down to the searchers and see the big difference in the way your campaign performs. Keep one thing in mind PPC is not a free service, therefore choose your keywords wisely that are relevant to your business.

2. Poor ad copy: If you want to generate number of clicks than you need to write relevant ad copy with proper usage of targeted keywords. Placing keywords in your ad copy improves better and faster search for potential customers to reach your ad campaign. Remember to keep your headline relevant to your ad copy.

3. Avoid broad match terms: Focus mainly on exact match term and phrase match terms. Exact match keywords, exactly matches the keywords typed by the searcher in the search tab, example: “Roses in a vase”. Phrase match keywords narrows your reach by showing your ad copy only when the search tab contains your exact keywords for example “chocolate cake dessert”. Well as, broad match reaches the most users by showing your ad whenever any of your keywords is used. Therefore, ignore broad match and only spotlight on exact match and phrase match to get potential customers.

4. Neglecting negative keywords: Negative keywords will check the display of your advertisement on irrelevant keyword search and as a result will not display any of those words such as “cheap”, “second hand”, “free”, etc.; as you are not selling cheap items, and you don’t want visitors to pay less for what you’re selling. Add some basic negative keywords to your ad campaign, such as “free tutorials”, “free guitar lessons”, “Low price shoes”, to get rid of those worthless clicks.

5. Sending users to the homepage: Homepage should not be the place where you want your potential customers to take an action. When a user types “party dresses” she should land on the page where she gets to see several options of party dresses. Home pages are used to describe your company’s information like contact, blog, about us, etc., it’s not the right place to increase conversions.

6. Not doing the A/B testing: Test your entire ad campaign, periodically improve your campaign by searching for new keywords, and use the A/B testing to check which landing page works for you better. If you want your business to do well keep testing and don’t be afraid to pay more than what your budget is, it will always help to improve your ROI.

7. Failure in tracking results: Tracking results will help to improve your ad campaign performance. Track all the actions your customers take such as downloading forms, e-books, white papers and purchases of your products and services. Track conversions, tracking will enable you to see which of your ads, keywords and landing page will bring you the best ROI.

8. Irrelevant landing page: The importance of landing page is to get more number of clicks and conversions. Reduce time to develop highly conversion landing pages. Make it easy for online users to sign up for your offer. Irrelevant landing pages make the customers hit the back button which is not right for your business. Visitors should turn into customers on your landing page. When a user clicks on your ad they should reach your landing page to take action quickly.

9. Improper targeted traffic: Broad keyword matches brings improper traffic to your site. You don’t want to target the whole world; targeting potential customers to your site will increase your conversion rates. Target your ad specifically to your target audience geographically, language-wise and behavior wise. Visitors will appreciate that you serve them in a personalized manner.

10. Ignoring competitors: Compare your results with your competitors. Always know with whom you’re competing against. Be aware of how your competitors are doing. Keep a track on how well their using keywords and what their landing page looks like. Put yourself in the customer’s place and see which ad you’re most likely to click on.

Set goals for your ad campaign; do not be in a hurry to grab the top slot. Fix a daily budget to pay for your ad campaign. Take time to learn and improve your mistakes to gain profit. Avoid the most critical mistakes and enjoy the ladder to success.

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