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10 Digital Marketing Techniques to Optimize Internet Marketing in 2017

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In this article, I’ll investigate what I see as the most huge patterns in Digital Marketing for the year ahead.

I have “crowd-sourced” the significance of the latest digital marketing techniques appraised according to their fame, and you will get the details of related data in this article.

New Digital Marketing Techniques for 2017

According to a survey, new digital marketing techniques for 2017 are-[Image1- Digital marketing techniques in 2017-source-smartinsights]

    In addition, I will also provide you one of the most comprehensive lists of best Digital Marketing tools and techniques that will boost your online presence in more targeted and automated fashion.

Let’s firstly penetrate down into the key techniques for digital marketing inside each of these latest digital marketing techniques, which will be essential in 2017.

10 Digital Marketing Techniques

1.) Content marketing techniques to ensure more conversions[Image2- Content Marketing as Digital marketing technique-source-smartinsights]

  • Content marketing has been in the main 3 techniques of digital marketing for previous 3 years and it is still going to be one of the most effective digital marketing techniques to ensure conversions. It is important to concentrate a ton on the most proficient method to make an integrated content marketing strategy that is customized for your kind of internet marketing campaign in 2017
  • More organizations are currently utilizing a content marketing strategy as their premier digital marketing technique and we can hope to see more of this trend continuing in 2017. We can likewise expect that there will be more concentration on Measuring Content Marketing ROI as the cost and rivalry inside content marketing will increase significantly.
  • To make effective content marketing strategy, you need to do research and discover what people are sharing the most in your niche. This will help you analyze what topics, content and headlines work with your kind of internet marketing campaign. Amplification of your content marketing strategy is another important technique that you can do by finding influencers around your niche.
  • Now you need to reach out to those influencers for guest blogging, sharing and interview opportunities. Monitoring to receive content alerts around your subject and tracking the performance of your competitors’ content are important parts of brilliant content marketing strategy.

2.) Effective use of Big Data as effective digital marketing technique[Image3-Big Data Digital marketing technique-source-smartinsights]

  • Big Data incorporates market and customer insights. It offers analytical support to channelize data-driven campaigns that can ensure results in guaranteed fashion. The 3Vs of Big Data- Data Velocity, Data Volume & Data Variety indicate why this is a key pattern chosen by industry experts to channelize more powerful digital marketing campaigns.
  • Big Data is likewise firmly tied into machine learning where Big Data is mined to recognize inclination to convert, in given different customer characteristics and behavior. Many organizations are leveraging data from so many different sources to channelize data-driven digital marketing campaigns as such campaigns have proven to be more effective compared to the old form of mass advertising. 
  • For any online business, enhancing customer experience must be at the top of the list, and real-time customer insights based on big data can help marketers acquire more customers and ensure more sales. Different Data visualization tools can efficiently aid you improve the effectiveness of your online campaigns in more organized manner thus building online marketing techniques. 

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3.) Use of Marketing Automation (including CRM, Web Personalization and Behavioral Email Marketing)

  • Like content marketing, automation of campaigns using internet marketing techniques is considered as one of the most powerful digital marketing techniques that have been in the top 3 throughout the previous 5 years. Numerous organizations still have potential for enhancing their automation as a research on level of use of marketing automation shows-[Image4- Rating of level of use marketing automation digital marketing technique-source-smartinsights]
  • To help with this information gap, I think it will be helpful to join online classes and webinars on Marketing Automation. Through such sessions, you will get the answers of the most well-known inquiries- ‘where do we start’ and ‘how do we get to the next level’.
  • About marketing automation, HubSpot says- “At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers.”
  • As organizations advance up the expectation to learn and adapt, I anticipate that more organizations will set up lead scoring, or refining their digital marketing strategy by including marketing automation in more integrated fashion.

4.) Adept use of Mobile marketing (Mobile advertising, Website & Apps development)

  • Mobile marketing was also in top 3 three years prior, however as more organizations have embraced mobile responsive website design and email layouts they have seen less need to concentrate on it, or if nothing else there are less open doors for development. In any case, surveys demonstrate that retail conversion rates are essentially lower on cell phone, so there is work to be accomplished for some organizations to streamline mobile marketing more effectively in their digital marketing campaigns.
  • Mobile likewise largely affects search marketing as Google vivaciously takes after its ‘mobile first mantra’. This makes mobile advertising approaches, which have the advantage of serving more applicable, relevant content and CTAs for clients and decreasing burden times.
  • The superior vision for mobile digital marketing technique is using it as a feature of a multiplatform or multichannel system. As this information from comScore, that highlights mobile marketing statistics by using multiplatform ribbons for all nations.[Image5- Role of multiplatform digital marketing technique-source-smartinsights]
  • This showcases that using multiplatform digital marketing techniques are better compared to mobile only or desktop only digital marketing techniques.

5.) Use of Social Media Marketing including Social CRM and Social Customer Care

  • When I meet advertisers at occasions and webinars or other training sessions, I find there is still colossal enthusiasm for online networking or social media/networking sites. This is so because of its scope and choices to draw in groups of onlookers and support backing or ‘web-based social networking enhancement’ that aid in optimizing online presence of businesses more efficaciously.
  • Our social media research insights demonstrate continuous development in web-based social media marketing. It is very important to stay updated with trending social media platforms as social media is popular in some countries- but with lessened prevalence of some social networks in a few nations. For instance, Twitter and Facebook are in decay or leveling in numerous western markets while Snapchat, Instagram and Pinterest are gaining more prevalence, so it’d be better if you know which social platform is best fit for your kind of business.
  • Slants in social media marketing are frequently controlled by the endeavors of the social network to monetize and this has seen Facebook and Instagram, specifically roll out improvements with the end goal that organizations now need to ‘pay to play’ to get the needed results. They have kept on advancing in their targeting and remarketing choices.

6.) Use of Conversion rate optimization (CRO) to improving website experiences

  • I chose this procedure a year prior as the way I would analyze effectiveness of my internet marketing campaigns. It’s higher in prominence than earlier years, however I still ponder whether numerous organizations are missing out a great opportunity for a more data driven way to deal with lead generation and ensure conversion in more effective fashion.[image6- Statistics to showcase impact of CRO-source-smartinsights]
  • I saw this outline of the volume of structure tests exhibited by a noteworthy multichannel retailer who needed to scale the quantity of tests they were running. It is an incredible approach to demonstrate the need to test widely since just a third has a positive test. It likewise demonstrates how contenders might excel in the event that they are trying.
  • Conversion rate optimization is considered as one of the most powerful digital marketing techniques that not only help you analyze your internet marketing techniques for the campaign but also help you use techniques that can boost your sales in more data driven and result-oriented fashion.

7.) Internet of Things (IoT) marketing applications

  • IoT or internet of things is a standout amongst the new digital marketing techniques gaining lots of popularity these days. However, it is of most significance to gadgets creators and retailers, so it is moderately high-up in this positioning of digital marketing techniques.
  • There are required to be 75 billion associated gadgets by 2020, which means there will be 10x the same number of gadgets ready to communicate with each other. The implications of IoT are enormous and far extending. Such a lot of sharing of information will change the way we experience our lives.
  • IoT can be understood as one of the biggest technology trends right now that promise to bring the connectivity of the Internet into every facet of human lives and hence ensure well-connected framework to run successful online business. It makes our devices and homes smarter and more innovative.
  • The IoT is going to be a revolution on par with the original connectivity revolution, which internet has already unleashed over the past 20 years. IoT helps you have smart products with you that optimize your online marketing techniques and help you boost your sales.[Image7- roadmap of smart products as new digital marketing technique-source-smartinsights]

8.) Search Engine Optimization (SEO or Organic Search)

  • Mobile marketing SEO methods will be especially essential in 2017 with Google’s current declarations about the mobile index and AMP. However, SEO has always been one of the evergreen digital marketing techniques that are considered as common as effective in optimizing online presence of businesses in SERPs.
  • We have seen colossal increments in AMP cell phone movement since September 2016 when Google moved AMPs out past Google News. AMPs are now focused at publishers, yet ought to be considered by organizations with a dynamic blog too (as I would like to think).
  • Each of your web pages needs a unique page title that accurately depicts the page’s content, and as a SEO professional, you need to be précised, distinct, brief, effective and descriptive. It is very important that you let your target audiences comprehend what your page is telling about.
  • Understanding the role of permanent link structure, having valuable back linking, using image optimization, etc. are considered as effective digital marketing techniques that a SEO professional should know and follow to optimize online presence of their business. As mentioned above, making mobile friendly website is going to be the key to success for your SEO campaigns.

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9.) Accurate and well-researched use of Paid Search Marketing & Analytics

  • Google AdWords is the most critical type of Pay Per Click and due to its great results, paid search marketing is considered as one of the most effective digital marketing techniques. Paid search marketing can be understood as an inexpensive and scalable form of internet marketing designed to connect marketers’ ads with searchers; actively seeking what they offer.
  • PPC campaigns are smartest paid search digital marketing techniques and according to WordStream- “you bid for ad placement in a search engine’s sponsored links for keywords related to your business, then you pay the search engine a small fee for each click. Because your potential customers will see your ads only when they’re searching for precisely the products or services you offer, they’re far more likely than a casual browser to be at the point of purchase.”
  • Analytics is another important digital marketing technique, which is quite popular, yet there are professionals[Image Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado] who do not know accurate potential of analytics in analyzing, channelizing and optimizing internet marketing techniques. ““Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”-says Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado.  
  • To have adept knowledge about analytics, go though best analytics books, as this will help you learn best analytical practices that are considered as best digital marketing techniques for your kind of business.

10.) Display Advertising, Communities, Affiliate, Co-Marketing, and other new Digital Marketing Techniques

  • Display advertising is a type of internet marketing that comes in several forms, such as banner ads, ad networks on Social Media, rich media and more. It relies on elements like images, video, flash video and audio content to communicate your advertising message. It conveys commercial message visually.
  • Communities are branded niche or vertical communities that help marketers build networks of influencers to promote their brand more enthusiastically and ensure better engagements. Paying due heed upon affiliate and co-marketing will help you ensure better online presence.
  • There are some other new techniques for digital marketing like using wearables, which are considered as one of the most blazing consumer consumable products (e.g. Apple Watch, Augmented Reality, Activity Trackers, etc.). Account Based Marketing (ABM) is another new digital marketing technique that is relevant for B2B marketers targeting large accounts.
  • Digital OOH (Out-of-home) is another new digital marketing technique that will gain lots of popularity in future. Along with this, employee advocacy and feedback will play a great role in analyzing internal marketing perspectives and channelizing effective internet marketing campaigns.
  • Omni channel and multichannel attribution going to be prime factors of integrated marketing strategies that can help marketers build target-oriented campaigns in more efficient fashion.

Conclusion

Amongst the over-mentioned digital marketing techniques, choose the one, highlighting the actions that you think will give your business the greatest incremental inspire in leads and deals in 2017. Once you are well aware about the tricks and tactics of one digital marketing technique, go for another one.

     To ease your experience with particular digital marketing techniques, there are some of the best digital marketing tools. On the concluding node, I’d like to give you glimpse of some of the those digital marketing tools (helpful & powerful in applying particular digital marketing technique)-

Top Digital Marketing Tools:

  • Webbee SEO Spider- considered as one of the best SEO tools
  • Google Analytics- going to be your best tool for traffic analysis of your online campaign
  • DeepCrawl- world’s most comprehensive online website crawler
  • Google Search Console- to monitor and maintain website’s presence in Google search results
  • Moz Pro-  a collection of tools built to help marketing professionals improve their SEO 
  • Kissmetrics- an analytics tool that helps marketers increase conversions and make better advertising decisions
  • Raven Tools- to schedule marketing reports, manage marketing campaigns and discover on-page SEO issues
  • BuzzSumo- help you create and share better content more effectively
  • ContentMarketer.io- helps you notify people & companies you mentioned in your article 
  • SEMrush-  top online competitive research tool for digital marketing professionals
  • MailChimp- one of the finest tools for email marketing purposes

I have by and by sought these digital marketing tools and techniques and am utilizing them. They are amazing.

However, if I missed any top of the digital marketing tools and techniques? It’s your turn to update me, and I would love to get notification from you in comments.

  • Digital-Marketing


  • There are 2 comments


    • 4 months ago

      Malia   /   Reply

      Thanks for a very interesting article! We’re planning on using marketing automation this year. Right now we are looking at different options, but we may settle for GetResponse.

    • 4 months ago

      Shara Jones   /   Reply

      Very informative article as always, Thanks Ankit. Definitely we can learn about the new ways to optimize our online marketing. Keep role on!

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