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10 Handy Tips To Set Right The Google Analytics At Your Website

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Google analytics can do wonders to a business if used appropriately. Businesses are more and more into using internet as their window. Internet has opened newer avenues and irrespective of the capacity of an organization, businesses are using this medium as their main source of existence. The destiny of a business house depends on how well it is able to manage its content, how well they connect to their customers, understanding the customer behaviour on their website etc.

Google Analytics helps to filter out various important details about the website which in turn helps the user to understand their business well and take actions accordingly. There are many interesting features embedded in Google Analytics and if these features are utilized correctly then it may do wonders to the business.

The following are the 10 handy tips to set right the Google Analytics in a website:

1. Hijacking:

This is one commonly known threat to a website where anybody can copy and use the code of the Google Analytics setup on somebody else’s website. The hijacker in this case can use this code and put it on their website and derive their page views in the actual website’s analytical reports.

In order to avoid landing up in such a situation, the website owner must install certain filters. This will allow the user to get the data of the page views rendered from the domains which they want to track. One can go to the Filter>> Check the Include option>>Set the Host name>>set the filter pattern.

2. Tracking down error pages:

Many a times when the visitor is clicking on certain page, they may get to see 404 error page. There are various tools to track down the error page by crawling the website. But it is also important to know, how many error pages are being viewed. This number can be easily tracked by adding a simple code in the error page header template. This helps to prefix the URL with a unique name which can be filtered and viewed. In Google Analytics one can go to the content section>> table filter and can easily view the number of URLs that have been clicked and led to 404 error page.

3. Profiling:

In order to protect and organize the data, profiling them is advised. This tool will help to identify the performance of individual areas like mobile websites or any specific part of the main website. One can also segment the data if required. Google analytics allows the user to set the following types of profiles:

  • Catch-All: In this profile set up there won’t be any filter and one can easily retrieve when some valuable data is lost.
  • Primary: When the profile is set to Primary, it will be the main actionable data. This filter set up will filter out certain aspects like internal visits, URL parameters etc.
  • Test: When the profile is set to Test, it gives user the flexibility to test certain filter options. If the user is not sure about any filtering feature and its performance then this profile is a good option to try out.

4. Speed Tracker:

The speed with which the website pages gets loaded is also an important data. Google Analytics has a feature called visitor sample which can be embedded in a website especially if it is a low traffic page. One can use the following modification in the analytical code to implement this feature:

_gaq.push([‘_setSiteSpeedSampleRate’,10]); _gaq.push([‘_trackPageview’]);

The percentage of page views along with the load time can be determined using the sample rate parameter. For example; it is 10 in the above case. Sample rate can be set up to 10,000 hits per day. In order to determine the maximum limit of the sample rate that could be set up on a page, one should divide 10,000 with total daily page views.

5. Collaboration with AdWords and Google Webmaster tools:

Connecting AdWords with the Google Analytics can help the user to determine the performance of the paid search keywords, ads etc. In order to do this, one needs to go to AdWords>> Under Tools and Analysis>>Google Analytics>> Admin. After reaching Admin, one needs to select their Google Analytics account to which the data should be sent. Click on Data Sources. Then link the account and set the profile that AdWords data should be sent to.

6. Tracking PDFs and External Pages:

A website may consists of links opening up as Pdf files or certain links that would lead the visitor to some other website which will bring back them to the original website. These links should not be considered as events. In fact, these links must be considered as page views. By doing this, the user will be able to see the path of the visitor.

7. Tracking Website Videos:

Videos have more visual impact on the visitors than a text or an image. It is not only important to track whether the video has been clicked but it also important to know if the video has been viewed completely, does it lead to any conversions etc. This can be easily tracked down using YouTube API.

 8. Reattribution:

There may exist various sources of traffic to a website. These sources should be clearly attributed so that they are given due credit. It is a healthy way of maintaining a good relationship with the vendors especially when they are of great help in various marketing campaigns. One can use filters as they do not alter any data unless and until it is going to Profile. Following are the filters that could be used in order to segregate the data:

  • Relabel organic, branded searches as “Direct”
  • Track social referrers as “Social” rather than “Referrals”
  • Relabel mail client referrers as “Email”
  • Relabel common search websites as “Organic”

9. Tracking internal IPs and Visitors:

The website is not only visited by the customers but also by many who belong to the organization. The visitor’s details would also get accounted for in the analytical data. As a result, the data generated will not project the picture. In that case, it is necessary to filter out certain IP addresses through which the website is being accessed. One can do this by going to Filters>>Check Create>>Check Exclude>>Filter Field (visitor IP address)>> Filter Pattern.

10. Monetize Goals:

Each and every part of a website is very important and it is very important to set a value to everything that helps running the website. For example, simple event like form filling, clicking on mail etc. should be given a monetary value so that the conversion through them could be measured. In order to monetize these goals one needs to go to General information>> Set the Goal Name>>Check Active option>>Set the Goal Type>>Fill the Goal URL>>Set the Match Type>>Set the Goal Value.

This feature will help the user to understand the contribution made by each and every part of the website.

These 10 handy tips of Google Analytics can be of great help in understanding the data generated and in utilising this powerful tool efficiently.

  • web-analytics

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