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10 Ideas For Finding The Lucrative Keywords For Your Business

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There is nothing more important than keyword research when building your SEO plan. Even the best-planned campaigns can be disappointing if you have targeted the wrong keywords. An effective marketing strategy of a website should include good content and research on profitable keywords that increase chances to get high rankings in search engines. While some websites are stuffed with keywords, other sites get too little. Keyword stuffing and too little keywords can both harm a website that can be one of the main obstacles not to be highly ranked in search engines, like Google, Bing and Yahoo. Google acknowledges that several websites are stuffed unnecessarily with the wrong keywords while some others fail to exploit the opportunity fully. If you often create content on a website, keyword research will be the first thing you should think through search engine optimization.

When looking for profitable keywords for your website, here are 10 things to keep in mind:

  1. Focus on Long-Tail Keywords:

Long-tail keywords are phrases of 3 or more words that are very specific search phrases. Customers searching with highly specific search phrases are closer to the purchase stage in the buying cycle. Long tail keywords are less competitive and attract relevant traffic only so there are higher chances of conversion. By focusing on long tail keywords you can get relevant traffic, higher ranking and greater chances of conversion.

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  1. Avoid Broad Keywords:

It can be challenging to achieve high organic rankings for broad keywords or otherwise known as “Short-Tail” keywords or “Head” terms. This is true for achieving a high position with paid search ads as well. Broad keywords are quite common in Adwords and this gives reason enough to avoid them. Several competing business will already be using the same and you might find your website buried in the 10th or 20th page in SERPs.

  1. Don’t try too hard:

After you have found the right keywords, don’t try complimenting it with extra keywords and overdoing your SEO campaign. All your keywords should look natural in your content. Keep in mind that it is important to know that Google ranks not the overall website, but the individual web pages. Try to focus on keywords for each individual page and keep your keywords unique and compelling on each page of your website.

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  1. Prioritize Keywords According to its Value:

The most appropriate keywords attract the relevant traffic and a greater percentage of that traffic is likely to buy from you. Before choosing the best keywords, you should analyze profit per sale and possible traffic that keywords can drive to your website. Analyse your list of keywords and see which keyword is giving you conversions or multi-item sale. Use this information to determine which keywords are worth more in terms of profit. Now check which keyword can drive more traffic among these profitable keywords and use them wisely.

  1. Enhance Keywords with Google Keyword Planner:

researchtoolsGoogle Keyword planner can provide an insight to list of prolific keywords that can help you to set up the website content excellently that can give a push to the business in the digital marketplace. Don’t try to set up any limitations at this point. Just think about different options that your customers can ask for your services, content and products in search engines.

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  1. Use Keyword suitable for your Business Content:

Visitors don’t like if a good keyword leads to a completely different content. Always try to research the keywords that are highly relevant for your business content. If you specify keyword phrases that are related to your niche, but don’t describe the topic on your website, you should better create a new page with keywords that describes a new content. When you write a content, you should first think to yourself, what users are searching for, when they search these queries.

  1. Use Location Based Keywords:

If you have a local business with or without physical address, it would be great to use location-based keywords. Google is getting smarter at creating location based search results on the more generic keywords or long phrase keywords. By adding region, state, or city name to your main keyword phrase will help your website to show up higher in local search results and also your website will show up in Google’s local maps results.

  1. Check out What Works with Analytics:

Website analytics and SEO data analysis concept. EPS10 file and included high resolution jpgYou should install Google Analytics to your website and use analytics data to find what are the profitable keywords for your business. Google Analytics provides great amount of information about the perfect keywords, traffic, conversion and website speed concerning your business. Make good use of it. Like Google Analytics you can also use SemRush to look at keywords that attract much traffic for the website. Choose the best ones and use these variants to write an interesting content that will bring you high rankings in search engines.

  1. Analyze Your Competitors:

Risk-taking business owners might want to optimize for the highest competitive keywords right from the beginning, while more conservative businesses might prefer aiming for low-competition keywords and building on success over time. Either way, it’s always a good idea to know the competition level for your keywords so understand how much work it will take to get results. Figure out top 10 competitors and analyze what they are doing, what keywords, titles, descriptions and content they use to bear rivals in the search engines. Hijack it by working a bit harder on the same keywords. Keep an eye on changing search behavior of target customers.

  1. Keep an Eye on Search Trends:

4a3ec_google_trends_hrGoogle Trends or online search trends are the popular search terms on search engine. If you care about your SEO strategies and website rankings, you should keep an eye on search trends. That will help you find inspiring keywords that fit in global or local search. There are a lot of tools available to help you but most well known is Google-Trends. Using this tool you can even filter down the trends based on geographic region and related queries, allowing you to gain a better understanding of whether a keyword makes sense for both you and your audience. The better you understand keyword trends, the more likely you are to build an SEO strategy that benefits your website not just now, but in the future as well.

Conclusion:

Keyword research is a time-consuming and considerable process. You just need to do that in the right way. It is necessary that you dig beyond the simple research and find out ways that prioritize action items and provide your business with solid returns – Returns that take the form of more exposure, increased traffic volume, better leads and maximize profit.

Image Credit: customermagnetism.com, thinkwithgoogle.com

Technical Lead at HCL Technologies
  • seo

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