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10 Things About Web Analytics For A Guaranteed Success

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Hey guys, before we dive into the details, let’s first talk about why web analytics is important.

web-analytics

Source: webusabilitytalk.com

Web Analytics is important  for determination of whether or not you’re reaching your goals or not. This helps if your website is a store, information-based, or both.  Web Analytics can also be used for your web strategy development so it helps to ensure improvement of your website user experience. Web Analytics is a lot more than installing a script on the website and preparing monthly reports to show the number of visitors on your respective website.

It also helps in setting objectives for your respective website. For instance, if one of your objectives is  to get more users to read the FAQs listed on your website, since this results in fewer people actually contacting you because all their questions are already answered. This being a very simple objective, it still can make a big difference by reducing the manual operation of customer service. While at the same time, it’s easy to measure if you have the correct documentation of user behaviour.

Keep in mind, in case you’re not using Web Analytics tool (if you’re not using one, don’t worry there are a few listed below for your reference) there isn’t a way of really knowing if you’re moving closer to your goals or actually going away from it. Another benefit of web analytics is the user behaviour documentation being a strong tool. In order to demonstrate your website’s ROI for the website development and in order to keep the fund secure for future improvements.

Here are the 10 things you should always keep in mind for guaranteed success with your website by gaining more understanding all about your website.

Web Analytics Tools

Trying to understand your web visitors can be a difficult task. Each and every visitor adds his/her set of data that is unique and hence it has to be collected, analysed, measured and finally reported. Hence the first thing in this list are these tools that can turn all information into a very detailed report that gives you all the insight you need to successfully begin working towards a better website.

  • Google Analytics
  • Woopra
  • Spring Metrics
  • Clicky
  • Mint
  • Chartbeat
  • Kissmetrics

Web Visitor Engagement

0e878c1d16-engagement-funnel

Source: marcommetric.com

Basically, this measures the time your visitor spent on a page and/or number of pages. This metric will help you in understanding how well is your content grasping your audience’s attention. Thus, the website owner can add call to action (CTA) and/or links to direct people to visit similar pages in the future.

Web Visitor Location

This metric is ignored by a lot of people but it you’re a small business, this data can help you target the right market for your business efficiently. But remember, web traffic from outside your noted target audience location doesn’t always mean you need to expand your marketing area, it might just be commuters or your website audience that might be sharing your content on social media.

Mobile Traffic Behaviour

There is a huge increase in mobile usage, hence this results in a lot of mobile traffic for websites.  If you don’t have a mobile website, your page ranking might be adversely affected. If one spends more time on a mobile website, it can indicate a good mobile user experience, and if not then this will help in determining future developments.

Traffic From Social Media

This metric obviously helps in determining your website content strengths and weaknesses alike, since it helps in understanding the sources that are leading people to your site.

Website Content Trends

Traffic spikes can be seen over time according to holiday seasons or specific promotions. This is obviously over time, and very beneficial for your website.

Bounce Rates

Keep in mind that landing page bounce rates are a better indicator of your website performance that the page bounce rate of an overall site. Bounce rates can be improved by adding interesting content and call to actions (CTAs). Note that more calls to action or smaller content is easy to fed.

Events

Thus metric will further clarify bounce statistics, like a user leaves the page immediately after reading everything and/or finding what was needed or he leaves the moment he arrives.

Website Search Behaviour

This metric helps in understanding if visitors are looking for something that isn’t clear in your website. This will help in identifying if your website needs improvement, changes in navigation and better optimised Search Engine Optimisation.

Visualise The Funnel

business_analytics_funnel_visualization

Source: commons.wikimedia.org

Last but not the least, an effective strategy based on your website goals and objectives. This metric will allow a site owner to determine whether users are reading about membership benefits or joining and if they’re not actually taking these steps, it helps in understanding at which point exactly did they leave your website.

And there you have it, the first steps you need to take in making sure success is around the corner. If  you have any more metrics in mind that need to be added to this list, please comment below!

  • web-analytics

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