Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now

Digital Marketing Blog

Digital Marketing Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

10 Tips For Success In SEO

    -  

Rate this post

SEO which stands for Search Engine Optimization is the process of structuring a web page so that it is easily found, read, and indexed by search engines like Google in an effective manner. SEO increases your chances of being found when customers search for your product or service on Google.  When a customer is not able to search your product on search engines, it is as good you don’t exist. SEO is the most cost-effective way to bring in new customers to your business. In order to achieve this, here are 10 successful tips in achieving a good SEO.

1.) Keyword Research:

To ensure good optimization website, your content should be rich of the keyword that you define. There is no point writing so much copy if it doesn’t contain the keyword that is commonly searched for. When using any SEO tool like Google Adwords Keyword Tool, always keep your keyword ambiguous. This will lead to many suggestions, some surprising ones or some even out of the box.SEO tools allow you to monitor the levels of competition for keywords that are searched a lot. This will allow you to optimize your campaign for the most effective keyword use.

2.) Build Good Links:

The objective of any website is to attain a high Google PageRank. The algorithm for determining page rank is changing the quality as well as number links into your site. Always link reputed sites back to your site. With quality and relevant content, good links back to your site can increase your website’s PageRank. Nowadays, SEO tools enable you to view the links to your competitors websites, which can help you strategize you to come up with quality links which can profit you to increase your page rank.

3.) Deep Linking:

It is important to have quality links coming to your website. Moreover, these should be linked to different pages on your website. This will allow you to target more relevant links to each specific page. This will enhance users experience and will also allow search engines to see that your website as a lot of relevant content thus boosting your site’s PageRank.  It is considered shallow if sites only have links that direct your users only to the homepage, or links that are not genuine, reducing the value of the site.

 4.) Sitemaps:

Sitemaps are useful for navigation across your site. It makes it easy for web crawlers from search engines to quickly and efficiently search each and every page of the website.This will lead to less number of clicks as the content is easier to find. Search Engines also use XML sitemap version which consists of a list of all pages of the site and includes the dates the pages were last modified. XML sitemaps are submitted to search engines to help them find and link to all the content of the website.Have Quality Content

5.) Have Quality Content:

The importance of SEO is having quality content on your main page. The text that is readable has to contain relevant and targeted keywords as well as in the information in the meta tags and alt tags. The content has to be keyword -centric, in order to be useful to a reader. When the content of the site is relevant, search engines link it to the search term. However if the content is overstuffed with the keyword, it will appear as spam and can detract users off.

6.) Optimization of Meta Tags:

Meta tags exist in the code of the site. The two most important Meta Tags are the description and keywords. Meta tags is usually a summary that’s gives us a snippet of what the site is about and have a huge role in determining search rankings. The description tag contains information that will be read by users when your page comes up in search listings and plays a crucial role I determining whether the user will click on your site or not. The length of the description Meta Tag should be around 150 – 200 characters. The description tag should contain the keywords but should not be over-stuffed with it.  If the Meta Tag is overstuffed with the keyword search engines will consider it obsolete. However, all search engines recommend using them in an optimum manner. You need to think in terms, people are likely to be searching for, so they are led to your site with relevant content. It is not useful to add too many duplicates to your site as it is better to pick one or two variations of each keyword.

7.) Alt Tags for Images:

Alt tags assist SEO as a descriptive tag, by adding relevant text to the source code, which search engines can view while indexing the website. A higher search ranking can be obtained with more relevant content, making these tags valuable. Alt tags help the visually impaired who assess the site using a screen reader. As they cannot see images, they give a description of the image, so that no content is missed out from the site.

8.) Leverage On Social Media:

Nowadays Social Media is a fast growing element in getting your website noticed. Social Media provides a platform where people socially interact with one another online. Some examples of social media sites and applications include Facebook, YouTube,  Twitter etc. To get the most out of social media help your customers out with retreats or with advice that will increase the effectiveness of this media.

9.) Ensure Your Site’s Domain Name Contains keywords:

Never overuse a lot of keywords in your website’s domain name, but instead, a few chosen keywords to highlight your content of the website can prove to be useful. Your site will be considered as spam by search engines if there are too many keywords in the domain name. Avoiding hyphens is also a key element in getting the domain name right.

10.) Usage Of Headings:

Headings are the gate to your website. A catchy and relevant headline plays a very crucial role in determining whether the user will click or ignore your website. The page heading are the first things that search engine see to know what the page is about. Thus, it is essential that heading contains keywords, that are relevant to the content on the page and provide appropriate targeting. Headings play an important role in the organizing the information on a website. For web crawlers to access the website easily, it is important to use  appropriate page heading tags through out.

Conclusion:

SEO is an essential aspect of making your website accessible to both users and search engine robots. Today despite search engines having become increasingly advanced, there is no guarantee they can see and understand a web page.

SEO helps the engines figure out what the page is all about, and how it can benefit users. It ensure that your site is listed as close as possible to the top of the relevant search results. If SEO doesn’t exist it will be as good as a customer drives by your store without even noticing that you exist. Wish to drive more traffic to your website. You can achieve this by undertaking an SEO course from experts.

  • seo

  • Your Comment

    Your email address will not be published.




    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobile"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Optin Mobile" title="false" ajax="true" description="false" field_values="productid=dm101&furthercom=optinMobileCTA"]
    • This field is for validation purposes and should be left unchanged.
    [35000+ People already benefited]
    [35000+ People already benefited]
    [gravityform id="152" name="Contact Me" title="false" description="false" field_values="productid=dm101&furthercom=optinCTA"]
    • This field is for validation purposes and should be left unchanged.