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10 Ways The Non-profit Organizations Can Collect Funds Easily

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Non-profit organizations (NPOs), across nations and societies, exist for certain unique purposes. They involve volunteers and professionals to take care of human beings in distress, they extend their services to the underprivileged sections of society, take care of vulnerable age groups, protects animals and environment, and address different other social, economic, political and cultural issues at stake or in crisis. Their very basic purpose of existence is generally well known to the people at large. Such organizations undertake different short-term and long-term projects and movements, which are supported by different individual and agency donors. Traditionally, those organizations had been using different fund raising channels. But, with the emergence of digital technologies and growing popularity of social networking sites, the channels have been redefined. Billions of people world over are spending their quality time on different social media platforms. The technology has brought in to transparency, thus the audience in general and the donors in particular prefer to observe and judge NPOs through various audio-visual modes of communications and then decide about their affordable options for extending sponsorships or donations to them.

With the above perspectives in mind, the following 10 ways are suggested to the NPOs to raise funds by leveraging different social media platforms.

Be rich before you reach

Essence of this point is ‘learn before you lead’. Understand the fundamental and functional differences between traditional and social media. Be rich in knowledge and know-hows to use social media and virtual platforms. Benchmark and learn from the best practices. Every social networking site has the ‘HELP’ section. Use it optimally. Search Google with appropriate key words and click the ‘video link’ to get thousands of video presentations to learn. Refer different websites and learn appropriate techniques to leverage social media. For example, visit www.JohnHaydon.com for understanding Social Media Marketing for NPOs.

Create your own official website

If you don’t have, create one at the earliest possible. You can refer and use www.homestead.com for creating your website. You need to think, decide and design your web pages with relevant and appropriate content. The content must be search engine friendly and rich with adequate audio-visual materials, including videos. Continuously put efforts to improve your page ranking on Google. Make your web site and pages dynamic, attractive and interactive platforms to reach out and engage your target audience.

Be sensitive and serious about content development

Remember, simply writing blogs and posting them in Facebook or Twitter may not be effective. Rather, you can develop short-stories to tell about your successful projects, activities, events, programs and volunteers to your audience. Never deviate from your mission and organization objectives. Whatever content (stories, videos, power point presentations, photographs, infographs, etc.) you develop must be relevant to the cause, issue or problems you are dealing with. Be sensitive to the sufferings and pains of your beneficiaries and to those who observe those online (YouTube, Facebook, etc.). You can prepare stories on your past achievements, performance of volunteers, experiences of your beneficiaries etc. That will speak better about your credibility, trustworthiness and ability in the fields you serve.

Regularly host online events to generate awareness of people on different social issues and problems

You can offer ‘webinars’ or host ‘online meetings’ with your audience. Use ‘call-to-action’ buttons to collect basic contact details of those who attend your webinar / on line meetings. Then follow-up those ‘leads’ through e-mails or social media platforms to convert them in to your sponsors or donors.

Distinguish your core competencies and show how you make difference in your approach and interventions

You can never earn empathy of people, unless your activities, events and projects add value to the life of your clients/beneficiaries. So identify your core competencies and be unique. Present your traits and skills in a very persuasive way to draw the attention of prospective donors.

Be creative and let your audience decide how they want to extend support to you

If you’ve 100 inmates in the old age home you run, you can create comfortable options for the potential donors or sponsors. Instead of asking for a lump sum donations from few donors, you can create a larger community of donors/sponsors by offering the following options.

  • Sponsor an inmate for the entire life,
  • Sponsor an inmate for one year/two years/five years etc.,
  • Sponsor an inmate for a day or week
  • Sponsor a meal, etc.

You can calculate the per head expenditure to run the home and accordingly persuade the potential donors to associate with your initiative.

 Sale of articles made by your clients / beneficiaries

If you are helping your clients to become self-reliant, you can use social media platforms to market their products and sell those online. It could be a successful idea for marketing and sale of ‘greeting cards’, decorative items, textile products, consumable items, etc.

 Leverage multiple sites at the same time

Connect your presence in all the digital and social networking sites. You can post videos to multiple sites with the help of different free apps, such as ‘Tube Mogul’. Also, there are many free and low-cost services available, which make your social media presence easier and effective. For example, you can use ‘YouTube Non-profit Program’. It’s free.

 Use tools to save time and make your reach as effective as possible

You can use ‘Posterous’. It helps in sending your posts to different popular sites like Twitter, Facebook, and Flickr at the same time. Also you need to use apps for managing emails and sending automated responses to your people.

 Be generous to say ‘Thank You’ to your well-wishers and donors

You must publicly appreciate your audience to support you for a particular issue or movement. Don’t forget to say ‘Thank You’ to your sponsors / donors. Use ‘thank you’ shout-outs in Facebook and Twitter. You can use apps to customize the ‘Thank You’ messages by incorporating their names and other information of the donors. If required, don’t forget to get consent from your donors to use their names and other information in the shout-outs.

Have not yet given up my learning spree. Recently doing internship at Digital Vidya.
  • social-media-training

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