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14 Tips To Effectively Manage Google Analytics Data Effectively

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The data generated using various Google Analytics tools requires a methodical management. The reports generated could be simple information or complex analysis. But if these reports and the data are not managed efficiently, then the marketer may miss out on some important aspects which can be really useful for the business growth.

The business could be a newbie in the internet world or simply using weblog to track the number of visitors to the website. If the collected data is either wrong or if the accurately collected data is wrongly interpreted, the business growth will be at stake either way.

In order to carry out an accurate analysis, it is very important to make use of good analytical tools and Google analytics is pioneer in this field. Google analytics consists of numerous features which can be confusing at times. It is very important to identify the relevant features, master them and implement them.

Google Analytics can put forth some of the most important data to the user. For example, the analytical tool can tell the medium through which the visitors are finding the website, from where the visitors are being generated, what is the duration of their stay on the website pages etc. Feature like Traffic metrics can tell the user about the growth of the website and the most attractive portion in the site.

In order to take most out of Google analytics, the user must take certain important concepts into consideration. The following are the fourteen important tips to manage the data from Google Analytics:

1. Stats over a period:

When gathering the data about the website, the trending events etc. for a particular period of time, it will be significant if the data statistics pages are examined. While analysing the metrics, the two most important aspects to be understood are Local Values and Long-Term Values.

When the user uses Google Analytics to take the stats of the website, it displays the data of 30 days by default. This data can be useful for any short-term analysis. This will give an idea to user, what is trending the most on the website. But, if somebody wants to look further into the analysis then they can view data from older months. This will allow the user to identify the trending events, which portion of the website is most attractive etc. on the website over a period of few months. It also helps the user to identify the pages that are more search engine friendly, number of page views, frequent visits by users etc.

Marketing is all about attracting more and more people towards the website. If the analysis is extended backwards for further duration, then the user can identify various factors influencing the website traffic over a period of one year or more.

2. Monitor Visitors:

To evaluate the performance of a website, it is not sufficient to measure the traffic or the number of visitors. There are other aspects related to the visitors like whether the visitor is finding the content useful, average time spent on a page, number of visitors leaving immediately etc. which needs to be monitored.

The key aspects are entrance, bounce rate and exit percentage. Google Analytics provides this data in a table format which is very easy to understand. This feature can be accessed under Content>> Site Content>> Content Drilldown. The analytical tool also gives complete insight to Audience location which can be accessed under Audience>> Demographics>> Location.

3. Web Browsers:

Google Analytics can let the user know completely about the web browser data of the visitors. The data may include web browser & version details, operating system, screen resolution, flash/java version.

This feature can be accessed under Audience>> Technology>>Browser & OS.

4. Keyword Monitoring:

Contents are the soul of any website. The keywords used in the content can do wonders to improve the traffic to the website. It is very important to know the most popular keywords and which keywords are being entered in search engines is leading to the website. This data can be acquired under Traffic Sources>> Sources>> Search>> Organic.

Google Webmaster Tool lets the user know about the site ranking for certain keywords and how it is leading new visitors to the site. Google Analytics can tell what the visitor is doing on the site.

5. Flow Charts of Visitors:

This feature lets the user know about how the visitor is performing. It can be accessed under Audience>> Visitors Flow. The details like how the visitor entered the site, their landing page etc. can be found out. This will help to analyse the general flow of visitors through various pages in the website.

6. Backlinks and Referrals:

This feature allows the user to determine how the user’s website link got placed on others’ websites, how these websites are sending visitors to the user’s site etc. One cannot completely depend on the traffic generated by these backlinks and thus need regular monitoring to identify the engagement of this traffic. This feature can be accessed under Traffic sources>> Sources>> Referrals.

7. Network Referrals:

Social networking sites control the majority of the traffic generated for the website. Analysis of these sources like Facebook, Twitter, LinkedIn etc. will help the user to know where the website has been mentioned. This will help the marketer to focus on the key resources and alter the strategies accordingly. This feature can be found under Traffic sources>>Social>>Network Referrals.

8. Flow of Social Media:

When we design a website, we consider the best possible way to project the products or services using images, content, advertisements, appropriate colours etc. One needs to know, which portion of the website is most attractive, what is driving the traffic towards the website etc. The analytical tool can be used to identify the trend prevailing over a short or long period of time. This feature can be found under Traffic resources>>Social>>Landing pages.

9. Goal Conversions:

The objective of advertising may not be sales. There are many other aspects which a marketer look forward to. For example; the effort is to make people sign up for the newsletters, joining the forum, participating in opinion polls etc. Goal conversion tool is not adopted by many websites but if one requires to know, how well the content of the website is optimised which is driving the traffic to take an action, then this tool is helpful. One can access this tool under Conversion>>Goals>>Overview.

10. Analysing Bounce Pages:

There is always good and not-so-good aspect related to a website. There are few pages which attract all the crowd and there are pages where people would not stay more than three seconds. These not-so-good pages are called exit pages and it is very important to collect required data. Either the page can be modified or it can be removed as it may project a negative image. This feature can be accessed under Content>>Site Content>>Exit Pages.

11. AdSense Metrics:

This analytical tool  allows the user to identify the spots on a website page which attracts maximum conversion and click-through rates. This will help to know where the ad should be placed. This feature can be found under Content>> AdSense>>Overview.

12. In-Page Content Analysis:

The in-page content analysis will fetch the user the percentage of clicks on the page. The report generated is more of visual graphic which is easier to understand than a mathematical graph. This feature can be found under Content>>In-Page Analytics.

13. Custom Searches:

This is a very interesting tool with Google Analytics as this tool allows the user to identify the popular keywords which the user is using to look for certain information. This feature can be found under Content>> Site Search>>Overview.

14. Mobile Audience:

A new era has set in because of the advent of mobile devices, smartphones, mobile websites etc. Majority of the people are accessing websites using their mobiles and it has drawn the marketer’s attention. This analytical tool will help the user to identify which user is using which device to access the website. This feature can be found under Audience>>Mobile>>Devices.

The interesting and effective tools of Google Analytics mentioned above can help the business in many ways which will in turn help the organization to optimise their website to boost their sales and manage the collected data.

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