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2 Important Reasons That Make A Video An Indispensable Component Of Inbound Marketing Plan

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Pretty pictures, funny videos are always best, since from our childhood to a grownup we never skip from watching videos. It could be in a form of anything a movie, an advertisements, or cartoons. There are many videos who are printed in our mind, i guess Miki and Mini mouse show could be the great example for that. This is the kind of impression video puts in viewers mind. If we have something important to share, video is the only helpful tool to convey our message directly to the crowd.Video plays an important role in inbound marketing, as it allows you to connect with your audience on human level. Being a writer you may convey your emotions through writing but to some extent only, but a video includes all the emotions. Because without emotions a video cannot be made. The best way of using video in inbound marketing is finding opportunities, and creating videos on such topics which influences your viewers.

As we know irrespective of any product or services, most of the transaction is taking place online now. Before any transaction buyer really wants to visualize the product he/she is buying, and video gives them the real feeling of having product into their hands. With over 100 millions of viewers every day, there is no secret for the marketers to include videos to run their inbound marketing successfully. Thus every company is now switching over to video posts rather than content posts. Following are the 2 important reasons  that makes video an important component in inbound marketing:

1. Video Is Quickly Becoming The Most Consumed Type Of Content On The Web

As we all know video is on the rise now-a-days, you cannot find a website which does not contains any videos into it. Videos not only keeps the existing customer stick to the website but attracts others, which is helpful to gain web traffic. Data says that after Google, YouTube is the second most viewed website in the world. This shows how people are influenced over watching videos. You can experience this by a simple example of product advertisement. Every company have some lag for them self, whether it is  about price, quantity or service. But on advertisement they present them in such a way which hides everything, and influences customers to buy that product. So if you are looking for an effective inbound marketing campaign, video is the most important component of it.

2. Video Is A Rich, Efficient Medium That Conveys Lots Of Information In An Engaging Way

This is one of the most important reason why we need to use video in Inbound marketing. What we read, we write it creates impression in our mind, but sometime we fail to understand the impression or image which the author or the presenter wants  to put into our mind. If we tell a child who is growing up and just started learning that ‘A’ means an ‘Apple’, he may listen to me but there are chances he wont remember it for too long, but on the other side if i show him a picture or a video of apple and then tell him its an ‘Apple’, i am sure he will never forget the ‘Apple’ word in his life. In today’s busy lifestyle no one likes to read out the whole content word by word, viewers quickly scan and walk away, if they don’t find the content attracting or not understandable, here a video posting can make a huge difference and allow you to convey your information in an effective way.

  • inbound-marketing


  • There are 4 comments


    • 3 years ago

      Indrajit Goswami   /   Reply

      Good post Rahul. Your words had taken me to nostalgia of my childhood.

    • 3 years ago

      John Abraham   /   Reply

      The video based inbound marketing can work wonders for a product based enterprise, but for service based industry viz. IT solutions, SaaS etc. it should be a combination of written and video content to convey the technical details precisely.

      • 3 years ago

        Rahul Singh   /   Reply

        Yes John you are absolutely correct, but now a days you can also find IT companies are also coming up with such kind of video based marketing. Hp,Dell,Lenovo etc all are now focusing on the video based advertisements and giving customer a better experience by online tech support.

    • 3 years ago

      Rahul Singh   /   Reply

      Thank you Indrajit

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