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3 Best Social Media Marketing Tips For An Ecommerce Website

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social media ecommerceSocial media today has become an integral and important part of almost every user’s online habits. The statistics say a lot about its popularity and its potential to drive new and relevant visitors to your websites, yet many companies are unable to tap in the power of social media and convert their efforts into profits. As per a study by Harvard Business Review it was found that only 12% businesses feel that they are utilizing social media effectively.

There has been a huge increase in the number of ecommerce web portals in the last 6-7 years and as per a recent survey more and more businesses are jumping the bandwagon by launching their ecommerce websites to tap in the power of online marketing and social media marketing.  But there important factors that determine whether your social media efforts would be able to drive traffic, engage customers and ultimately drive sales. Following are 3 tips that can help in developing a robust social media marketing strategy for your ecommerce website.

1. Engaging With Your Target Audience And Avoiding Overselling Your Products

socialmediaengagementsBusinesses should aim at building social media into each and every aspect of their ecommerce website, from customer’s login to the sales funnel to exhaustive product reviews. A good strategy is allowing your customers to log in your site by using an existing social profile. This helps in saving time as it cuts down on required registration steps thus increasing conversion rate.

Companies should ensure that their ecommerce portal’s homepage, product pages, landing pages, order confirmation pages and lastly the thank you page all have easily accessible/visible social sharing buttons. Never underestimate the importance of an easy social share. Endorsements and testimonials from your customers are always far more reliable & powerful than any other promotional techniques. It’s a good strategy to make your customers your brand advocates. Businesses should make it easy for the customers to review and provide valuable ratings to its products.

Businesses every now and then struggle to engage their target audience on the avoiding oversellingsocial media platforms. They don’t realise that they are committing a blunder of being too self-serving or overselling in their posts. Though sharing and promoting special sales, discounts, new arrivals, seasonal products etc. is good, but these types of promotional posts should occupy only a small percentage of your total social media content. Better way is to engage your viewers without selling to them. Strategize your posts in such a way that they include a mixture of tips, inspiration, contests and discussions on general or topics of interests. Try to connect with your audience by asking questions, sharing of ideas and encouraging discussions.

Industry experts say that an 80/20 ratio should be adopted while strategizing your post’s content, with 80 percent comprising of content that actually interests your viewers and engages them in sharing or commenting, while only 20% should be dedicated to promotional activities.

Always create your content while keeping in mind the interests of your customers. It can be anything current affairs, popular TV shows, sports events, and any other topic which may or may not be directly related to your business. This is just to show your customers that you are aware and value their interests.

2. Getting Creative Visually

infographic-ParadiIrrespective of the social media platform you are operating on, photographs and pictures possess the maximum potential of getting shared and liked. Thus social media platforms such as Pinterest, Instagram and Flickr are best suited to ecommerce companies selling products such as apparel or home decor accessories. Having said that it doesn’t restricts it’s usage to a particular type of business but also offers good platform to other kind of businesses as well. Businesses involved in providing services such as taxi service can share infographics regarding deliverance of their service. It can also share happy testimonials, sponsored events etc. With a 1509294_511387438974592_1458484783_nlittle bit of creativity any brand or business can search for an effective way to create as well as share visually appealing content.

Infographics, quotes, motivational images, usage examples and hilarious memes are various kinds of visual content that can be utilised by the businesses. Another key is to acknowledge and share content that is shared by your customers. Re-posting and re-tweeting any content or an image from a customer not only engages new prospects but also consolidates your relationship with existing users as well.

3. Measuring Your Performance And Improving

The best part of running social media marketing campaigns is it provides you enough information which helps you to measure your campaign’s performance. It helps you to measure your activities across all social media platforms. You can get important information like what is the best times to post, which kind of comeasuring-performance-130913235828-phpapp01-thumbnail-4ntent gives you the best engagement and products that are most popular. All this data can be utilized to improve your ecommerce website and re-tune your social media marketing activities.

Thus, keeping a regular watch on the statistics and utilizing the data derived to refine your social media activities is the right way to be ahead of the competition and keeping your customers engaged.

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  • There are 7 comments


    • 3 years ago

      Hemant   /   Reply

      Great Article! Great tips for eCommerce sites about how to make use of social media platforms! Thanks for sharing!

      • 3 years ago

        Mayank   /   Reply

        Thanks Hemant for the like.

    • 3 years ago

      Sneha   /   Reply

      A good post to read. Nice explanation about each points. I think Brand awareness is also matter alot especially for any eCommerce website.

      • 3 years ago

        Mayank   /   Reply

        Thanks Sneha for the appreciation. 🙂

    • 3 years ago

      Sneha   /   Reply

      Nice explanation about each points. I think Brand awareness is also matter alot especially for any eCommerce website.

    • 3 years ago

      Sue   /   Reply

      Thank you for the tips. I am brand new to all this and your experience is very helpful.

    • 3 years ago

      Joya   /   Reply

      I am truly pleased to glance at this blog posts which contains valuable data, thanks for providing these kinds of information.

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