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3 Key Areas For Bringing Google Rankings On Top

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It is imperative in the modern world to make your presence feel among the consumers all the time in order to survive in the fierce “Battle of brands”. With nearly 27 million users hitting the search engine worldwide every hour, it opens floodgates of opportunity to market your brand online. But what if your brand is oblivious to a user searching for his desired product? The task to make your brand visible and popular on the web starts right from naming your brand, right? You might have done a lot of search optimization for your website, used the right keywords, but your brand name plays an equally important role as well to feature your brand among the top search results.

As Google attracts 65% of the total online search traffic, it is critical to understand Google’s internal ranking of different names and sets priority for them. Google has three different kinds of interpretation of keywords which are summarized in the table below:-

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With the above 3 interpretations in mind, let us look at three interesting key inferences:-

1)      Searches With Obvious Results – There are some obvious searches in which one brand dominates the rest. In such cases, the major part of the first search page is dominated by one meaning of the search word. For example, when we search for “Apple”, we get the following result on Google which indicate that Google search primarily associates the keyword Apple with Apple Computer Company.

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Thus, no one would like to start a business with a name having a very low probability to appear in the top search page. So, before picking up a brand name, you need to just cross check whether it is already dominated by some other brand. You can just run a Google search for the name and if you find a dominant interpretation for it, it is better to rethink about the name.

2)      Generally Known Names May Not Necessarily Be Dominant – It should be clearly understood that generally known names might not necessarily pertain to those which are understood by Google. For example, when we search on Google for the name Amazon, it will search for the e-commerce company rather than the generally known American river. Thus, common interpretation shall not necessarily rank over the minor interpretation, especially if the minor interpretation refers to a brand.

For example, when you search the word “Armstrong”, you might expect to see Lance Armstrong or Neil Armstrong at the top search since these personalities are known and recognized so well worldwide. But what Google brings up at the top of its search is the commercial flooring and ceiling company as shown below. This is because Google assumes that your purpose is navigational rather than informing and tries to bring out a brand as its top search.

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3)      Stick Together Your Name And Brand For Personal Branding – A unique name always helps you to become a dominant search in Google. However, you may have a celebrity with the same name or your name might be too common with numerous possible interpretations. Still, you can feature in the top search page without undertaking a pseudonym. The idea is to stick to your name and brand together to collectively make it a dominant search.

For example, when you search “Dave Jones” on Google, you don’t expect a dominant search since it may or may not have a dominant interpretation, but when it is searched as “Dave Jones code monkey”, it gets converted to a dominant search.

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  • search-engine-marketing-training


  • There are 2 comments


    • 4 years ago

      Siva Krishna   /   Reply

      Thanks Tarun for the info about page ranking that Google follows when a search is on. We get carried away with the dominant interpretations and give less importance on common interpretations and minor interpretations. But the branding which we create makes all the difference in the search ranking…

    • 4 years ago

      Smita Pawar   /   Reply

      Different and interesting content. I would like to include, a brand name should be easy to pronounce and remember. It will be easy for consumers to search the brand’s name and revisit the page.

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