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3 Keyword Research Tricks For Successful Search Engine Marketing

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Keyword Research, as the name suggests is a practice followed by Search Engine Optimization experts to analyze which keywords are apt to get the desired results in Search Engine Marketing. This form of research is done in order to check where the keyword stands in terms of ranking in search engines. As we all know that it is important to find out the niche of a product being advertised in order to stand out amongst competition. There are various tools available in the market to conduct research on the keywords. The search engine also provides its own tools for keyword research. For example, Google provides its own keyword research tool called Google Adwords tool. This is a free tool. There are other paid tools like Long Tail Pro which are equally efficient in analyzing keyword strength. Keyword research is the foundation of any marketing campaign. It should in fact be done even before the website is set. A lot of thought can go into how the website should be designed, what should be its title, what should be the content on the website, etc. based on the results of keyword research.

One good and effective way to start keyword research is to answer a simple question: “How did I come up with the list of keywords?” or “How am I going to come up with a list of keywords?” If one can get to the answer of these questions, then one can make a good start to the process. There are 3 simple tricks to be kept in mind which we shall be discussing in detail below.

  • Keyword research Tip 1: Make Keyword List

There are a few common mistakes that people generally make while choosing keywords. They generally end up choosing good keywords or keywords which are common in the industry or the ones which get the most traffic. All these follies will end up giving little or no result in terms of traffic. Why is that so? The answer is simple. Let’s go step by step.

a) If one chooses good keywords, it is most likely already in use by the competition also. Hence, by choosing keywords which are very straightforward will not give the desired result.

b) Choosing keywords which are common in the industry may not yield good result. The reason is, not everyone would be familiar with the industry terminology or jargon and hence wouldn’t use these terms in any searches. A lay man would use simple terms in his searches. This is bound to lead to loss of traffic and hence, it is important to think of keywords from the customer’s point of view. For example, if a marketer selling digital cameras chooses keywords like “digital single lens reflex” in his marketing campaign; it will not generate any traffic. Instead, if he uses keywords like DSLR, SLR, Digital camera, etc. to market his product, he is bound to get more traffic. A lay man wouldn’t be aware of these technical jargon and hence will not use the same in his searches. Another way to know what keywords will be used by most people is to conduct a simple survey and ask your friends and family to give a list words that they would use to search for the product. This way one can know which keywords to choose for the campaign.

c) Another common mistake made is choosing keywords which get more traffic. This generally happens when one uses a keyword tool to get a list of most used keywords for a particular search. It is very obvious that the reason these keywords are bringing traffic is because the same is being used by the competition and hence are highly competitive in nature. Using these keywords will be of no use and will lead to failure of the campaign. It is very important to use non–competitive keywords especially in large cities and towns where there is more number of marketers selling the product. Hence, one needs to look for the niche and use non–competitive keywords for marketing. However, the same is not true in small towns or cities which do not have much competition. Here, one should definitely go for the competitive keywords.

  • Keyword Research Tip 2: Use Keyword Search Tool

One should use the keyword search tool to determine the number of searches the keywords get. There are various tools available in the market which can be used to determine the same. Google Adwords tool is a free tool provided by Google. There are few other paid tools which one can use to verify the same.

These tools generally rank the keywords on a scale from 1 to 100 or low to high. One should preferably use the keywords with rank under medium or high, to feature in the final list of chosen keywords. It is also crucial not to completely rely on these tools for making the final decision. For example, in a very non–competitive field, the Google Adwords tool will show no results for a particular keyword. This result may not be completely accurate and hence one needs to use one’s discretion to make a final decision.

  • Keyword Research Tip 3 : Analyze The Competition Of The First Page For The Keywords

This needs to be done to check what is the result that one gets when one does a search using a specific keyword, which are the websites which feature on the first page of the search result, does the keyword feature in the title of the top 10 websites on the search list, how long have these websites been on the first page of the search result, etc. With this analysis, one can get to know of a clear picture of what is the difference in the impact these keywords have on competition search and your search. Finally, basis this analysis one should zero down on 5 to 10 keywords to be used for the marketing campaign.

These are the techniques one can use during keyword research process and help get the best keywords for one’s marketing campaign. It should further give good results in terms of drawing volumes of traffic to your website.

  • search-engine-marketing-training


  • There is 1 comment


    • 3 years ago

      Aparna   /   Reply

      Psychology of the people determines the keywords. As a marketer, one should understand their target people completely. Their exposure to the product, level of understanding etc. Tools may provide the required list of keywords, but that can’t be generalized. As the behavior, understanding and exposure of the people will differ from place to place. Coming up with your own set of keywords understanding the people you want to tap will definitely help. Good write-up !!

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