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3 Must Read Tips To Succeed With Web Analytics

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Digital Marketing has already proved its blessing for the businesses around the world. The governments of the developing and developed nations have increased their investments in Digital Marketing space. We can expect more research and literacy in digital marketing space and Web Analytics is getting more technical these days as different tools are having many metrics to analyse data.

However, the essence of data analysis remain untouched. The data analysis is done to understand the trends of the business so that those changes can be accommodated to keep up the pace with changing world. The online marketer are mature enough to understand the business needs of today.

It would be an advisable option to wet feet before going into the deep waters of web analytics. People from all walks of life must refer the 3 tips shared below :-

1) Free Google Analytics Account

Google Analytics is the exhaustive tool provided free of cost with all the training available on Google Website to kick off in web analytics.  Ease to learn for anyone is its most important feature. As one gets comfortable with the tool, can always have the option to enhance his or her skills further. We can register any website or blog pages to login in and understand the customer interactions over the website or blog pages.

2) Unique Visitors

Google Analytics offer multiple reports showing different dimensions and metrics. Anyone working on the reports can always start working on reports one by one. The unique visitor’s report , an important report showing number of new or unique visitors coming on website through various different sources. If the unique numbers are low, one can figure out the reason  that your website is either not visible on search engine or it might need your content for better visitor’s engagement over the website.

3) Traffic Sources

This is again an important report showing the different sources – Google, Yahoo, Twitter or other websites, from which the traffic is  routing to the website. Also, one can work around the fruitful marketing strategies and campaigns to bring more traffic on your website. One can always put more content which is admired most on website.

Data analysis is not confined to above reports. It is the ocean full of different lives need more exploration via different reports like referring keywords, content, locations, and campaign tracking reports.

  • web-analytics


  • There is 1 comment


    • 3 years ago

      Indrajit Goswami   /   Reply

      The meaning is not clear of this sentence–“We can expect more research and literacy in digital marketing space and Web Analytics is getting more technical these days as different tools are having many metrics to analyse data. Otherwise, three points are useful.

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