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3 Tips To Help You Use The Google Adwords Planner Optimally

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keyword planner toolGoogle’s adwords keyword tool is now become obsolete and has been replaced with the keyword planner tool integrated with the adwords account. This tool is the ultimate solution for your keyword research because the tool has been developed by none other than the biggest search engine on the internet – Google; therefore, the features in the tool help you to customize your ad campaigns in the way Google wants you to do it. If you want to learn more about this tool then the following 3 tips will help you to use the Google adwords planner optimally.

1. Begin using the AdWords Keyword Plannerkeyword planner

First and foremost, open a Google adwords account which will give you access to the keyword planner in the tools section. It not necessary to create an adwords campaign while using the keyword planner tool. This tool will help you to search for keywords and ad group ideas, check how the keywords are performing and also be able to multiply the keyword lists to generate different combinations of keywords. Keywords and ad group search ideas has a simple interface and can be used to track down keywords at the highly localized state and even city levels. The tool shows the ad group ideas tab by default. For the keyword and ad group ideas tabs you can also view the search volume, CPC, competition and also a graph that shows the average search volume for the past 12 months. The keyword ideas can also be downloaded easily either by including the average monthly searches or segmented month-wise. Even by using the basic features you can develop Ad campaigns optimally.

ad campaign2. Build an Ad Campaign

Building and launching an ad campaign is very easy with Google adwords planner tool. All you need to do is select the ad group ideas and the keyword ideas to the plan. Click on the ‘review estimates’ icon to get daily estimates for impressions, clicks, position and cost based on the campaign budget. You can enter or upload the keyword lists to determine their performance in the adwords campaign. You can also get estimates on CPC, keyword ideas, search volume and competition. The procedure for using the Google adwords keyword planner tool is to search some keywords, conduct an analysis, refine, and repeat the procedure until the required parameters for the campaign plan are fulfilled (budget, ad rank target, estimation of clicks, etc.).  It requires time and hard work, but appropriate usage of this tool will allow you to design and implement an optimal campaign.

3. Local keyword researchkeyword multiply

Multiply keywords lists is a great option for localized keyword and ad group ideas. Simply combine 2 lists with different sets of keywords to get many different combinations. You can also get CPC, average search volume and competition estimates for the combined list. This feature helps you to combine a list of local keywords and another list of more general product / service specific keywords and phrases. This is an efficient method and can save time in manually copying and pasting different keyword groups and locations to find the most optimal set of keywords. Use this feature to get an advantage over your competitors and design an optimal ad campaign on Google adwords keyword planner.

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