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4 Basic Components Of Web Analytics To Be Understood Thoroughly

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Web Analytics involves measurement, collection, analysation and report generation of the data in an understandable form. This is a vital tool in the hands of a business, but unfortunately many businesses are just not  able to find the right route to utilize it optimally. The following are the 4 basic components of Web Analytics, which require great attention by the business doers. Here we go!

1. Tagging Each Page

Add the web analytics code on the HTML code of each page of your website. The choice of this code depends on which web analytics store you choose to use. For example- Google Analytics have these codes on its easily accessible HowTo sites along with the useful questions and answers to help you. You can measure your performance through this step easily.

2. Setting Goals For The Audience

This is important as the visitors must find it easy to quickly understand their call. They may come with an intended purpose, but if you show them a path forward, chances are that they will pursue it. It may be clicking on a link or registering for a free demo session or any other thing which want from your targeted customers. Once you have set your goal it will become easy for you to formulate the website accordingly with easy navigation and clear destinations for taking the action.

3. Tag Your Campaigns

Google provides a URL builder to enable you to tag the relevant links to your various campaigns. This will make it easy for you to obtain data showing how much traffic has been generated by your campaign(s). It can be seen as a basic component of smart Web Analytics in the present day business world where there is stiff competition in the market and you need effective and workable tools to leave your competitors behind.

4. Explore Your Data

Web Analytics does not confine to the collection of data and interpreting it. You need to explore your data regularly to understand it more accurately. This can be done by tagging different communications such as press releases or your social media ads. This has a vast scope and you can actually do it for myriad activities you perform to promote your business online. You can compare it with the feedback obtained at various other platforms to obtain a better picture of your overall performance online. This comparison might save you from the extra expenditure on some areas that are working fine.

When you sit down to analyze the data then you must remember few things such as carefully observing the trends that persist, use different available metrics such as visits, exits, revenue generation and others, test the data obtained and measure it. All this will surely help you save your energy in terms of money and time and enjoy better results.

  • web-analytics


  • There are 2 comments


    • 3 years ago

      Apurva Ramteke   /   Reply

      I didn’t understand what do you want to say by this sentence: “This has a vast scope and you can actually do it for myriad activities you perform to promote your business online. You can compare it with the feedback obtained at various other platforms to obtain a better picture of your overall performance online.” What we/you have to compare with the feedback???

    • 3 years ago

      Indrajit Goswami   /   Reply

      I too agree with Apurva. Its not clear, please clarify. One more observation always raises a question, How far statistics and junk of data can give us insights? Is our life and actions are statistics driven? If so every one will be successful in their endeavors. Many times its not the data but our deeds determine our destinations.

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