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4 Important Parts Of Google SERP Snippet Optimisation Tool

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serp snippetWhat are Google SERP Snippets?

Snippets are simply lines of data that are provided for every search result in Google’s search engine result page. The data in a snippet is structured in a way that gives information to the users about what is on the page and the relevance of the information in a snippet for their search query. Snippets are type of an on-page mark up and contain a lot of information about the webpage in a concise format. They are simply like chocolate chips for search engines and can help differentiate your webpage from the rest. The snippets are very important, if you want your listings or content to stand out from the rest of the search results. Creating snippets is a challenging job, and catching Google’s attention for your snippets is even more so challenging. There are several tools available to customize your snippets for SERPs and one of the most widely used tools is the Google SERP snippet optimization tool.

What is Google SERP snippet optimization tool?serp tool

The purpose of this snippet optimization tool is to enable content marketers and the web development teams to design Meta description tags and page description titles in an aesthetically pleasing and attractive way for Google’s Search Engine Result Pages (SERPs). The design of the snippets should be able to appeal to organic searches. This tool can help you to optimize the content of your webpage / blog titles and snippets in such a way that it increases and maximizes the CTR (Click through rate) from Google search engine. You can even increase your organic traffic for a specific keyword or phrase from search engines even if your rankings are not very high. This tool come in a handy manner if you are unable to improve your rankings on search engines.

By using this tool, you can have some hope of outranking your toughest competitors in organic search rankings for specific set of keywords. By using the snippet optimization tool, many websites have been able to outrank popular websites like Wikipedia and government websites etc. This tool helps in creating a Google search engine results like environment so that you can actually see how your title and description might look like on the SERPs. This tool can also be configured to show published date, title, description, URL, similar pages, main keywords in bold form and sponsored links, if any. It is important to note that the tool creates simulations of the snippets and not the real thing. For using the tool, all you need to do is enter the title and descriptions, and then select the features that you want to get displayed. After providing the data, the tool will then simulate how the snippet will actually look to a user searching for your keywords. So if you want to differentiate your webpage from the other highly rankings sites, then using the Google SERP snippet optimization tool can help you reach your goals.

Composition of Google Snippets

A typical snippet is composed of 4 main elements – title, meta description, rich snippet and URL. In order to create an eye catching and attractive snippet, it is essential to pay attention to all the elements of a snippet. With the help of the Google snippet optimization tool, you can strategically create high quality snippets. Let us discover each element in detail:

1. Title

Google allows only 70 characters from the webpage’s title in its search engine results pages and the word count includes spaces too. If the title of your webpage is more than 70 characters then Google tries to show as many whole words as possible, whereas the rest of the words are replaced with an ellipsis like this – (….).

2. Meta Description

As Google shows only up to 156 characters for the Meta description tag of a page including spaces, it is necessary to strategize the contents for the Meta description tag. Similar to the title, if the Meta description characters exceed 156 then Google will show as many full words as possible and the rest of the words will be replaced by ellipsis (….). If a “published on” date for the webpage is available then Google will also include that date in the snippet, however the date will be counted as part of the 156 character limit. If you want to ensure that the snippet contains the entire Meta description and the “published on” date without any of the important content getting replaced by the ellipsis then try to write Meta description tags shorter than 139 characters.

rich snippets3. Rich Snippets

Google also shows rich snippets which are a type of on-page markup and extra bits of information in a plain snippet. They enhance the attractiveness of a snippet if created strategically. They can help your snippet to stand out from the crowd get noticed and increase the click through rate (CTR) better than plain snippets. They are simply like chocolate chips for search engines and can help differentiate your webpage from the rest. Google can show rich snippets for many types of search queries like product reviews, events, businesses, recipes, videos, music, organizations, breadcrumbs etc. There are several guidelines given by Google for creating search engine friendly rich snippets. The most important aspect is to build a structured data markup for your site as the rich snippets are generated by algorithms from that markup. The markup should have accurate descriptions of the content of the page, should be updated regularly, easily visible and discoverable by the users which makes it more likely that the snippet will be shown on search results by Google’s algorithm. Rich Snippets which are spammy, abusive and misleading can be ignored by algorithms and they will show only text snippets on the search results. Algorithms generally take manual action like disabling rich snippets for a particular site if they find that the user experience is being compromised in any way. Thus the tool helps you build rich snippets as per the guidelines of Google.

4. URL

The most important feature for URL in this tool is for the hierarchical structure. Google will show breadcrumb links in the search engine results pages for websites which have a well-defined hierarchical structure.

For generating competitive Snippets, it is essential that you work on the above 4 parts of a snippet and carefully strategize the content of each part. Google loves carefully crafted snippets and rewards it with higher rankings so try the Google SERP Snippet optimization tool in your SEO efforts.

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