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4 Web / Google Analytics Tips For A New User Interface

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Nowadays, Google is trying to improve its GA interface in order to help users to focus more on data rather than navigation. Hence,  Google has come up with a new version of its GUI. There are some important steps for web analytics to help improve the process of analysis and decision making by noting down little but important things as follows:

1. Keep Close Track Of Each And Every Figure Or Number In Overview Of GA:

After logging into Google Analytics homepage, an overview screen will appear showing the basic details about the performance of the website.  However, these details  seem to be minute but have equal importance as others shown in the figure:

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Here, a user can see the total number of visits, unique visitors, bounce rate etc. along with the pie chart at left showing the percentage of new & returning visitors. At  the top left hand side of  the overview page; there is an option called “Audience” which shows all the demographic and behavioral information of website’s visitors. Further, comes “Advertising” to bring in AdWords data, defining the traffic sources, content and conversion tabs as shown in figure below:

12 2. Map Overly Report:

Go to the Demographics and then Location as shown in the above figure, where the green part shows the intensity of traffic which  a site is achieving the most from across the world. Now, if user clicks on any country by dragging a mouse, he / she will get overall zoomed picture of incoming traffic sources. For e.g. In U.S., California, Texas and Newyork are most populated state to get traffic from. Now user can again go to next level that is more deeper according to the city wise selected visitors’ sources that are coming from. For example, in Texas Hueston and Auston are the most popular from which traffic is coming.

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3. Referring Sites:

To go to referring sites overview click on Traffic Sources on left side of window then Sources then finally click on to Referrals as shown in below screen:

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This shows that all of the sources i.e. referring sources through which people are landing ultimately to destination website. It shows how many visitors are putting directly website link or actually coming from SEO or through other websites or advertisements. So, it gives overall search listing along with individual number of visits, Pagesvisits, avg. duration and source rate etc.

4. Site Speed Report:

Google Analytics has Tab Content inside which site speed option is there. Click on it to overview as shown in figure:

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It shows overall Page Load Time. Try to get average page load time as low as possible because of two reasons firstly from SEO perspective, Google is going to kick off if it’ s very high loading time, second obviously users point of view because the moment its getting time to load the page the user may switch to other websites or window. Click on option Page at bottom where average load time and all the other attributes related to it can be tracked. Also, in order of page view the average load time is listed.

  • web-analytics


  • There is 1 comment


    • 3 years ago

      Internet marketing specialist   /   Reply

      Thanks for such kind of post

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