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5 Best Digital Marketing Strategies For Startups

5 (100%) 1 vote

Digital Marketing Strategy for Startups

Nothing fuels a startup like sales. Even if the product isn’t perfect, selling a good product is better than forgoing sales to sell a perfect product later.

So how can startup companies attract more and more customers and increase their sales, as old conventional ways of marketing are time taking in terms of reaching our to customers and are also expensive.

The solution is quite easy in today’s scenario ‘DIGITAL MARKETING’, as nowadays everyone is connected through Social Media channels, therefore, it has become more convenient for companies/brands to connect with the customers, putting up their advertisements via videos and images, get instant responses and much more.

But can we really say that startup success depend on digital marketing? Many would agree, many won’t. One thing’s for sure, the capacity to strategically use digital marketing for startups to reach masses certainly helps these entities to acquire more customers and skyrocket sales.

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Digital Consumer

Consumers have changed the way they use digital platforms at a speedy rate. To get maximum benefit, companies must take a closer look to understand who is doing what. Consumers are very smart and are always connected to digitally. They search, gather and consume information on search engines (e.g. google, Bing, yahoo), media sites, social media platforms, blogs, forums, and much more. They will not like to settle for anything but the best. Their quest will not end until and unless they have found maximum value at the best price.

Opportunity:

Every Consumers digital journey is an opportunity for businesses to develop awareness, entice potential customers, acquire traffic and generate sales leads. Using a mix of digital marketing strategies, creative marketing skills and precise target audience, startups can get good exposure on digital.

Start Right:

Digital marketing is quite huge. With so many different channels and digital marketing techniques, it is sometimes confusing. So rather than getting worried about digital marketing, start with your customers.

One knows about their products. So before taking on any marketing initiative, it’s absolutely essential to know everything about your potential customers.

Each buyer’s personas are fictional representations of customers likely to buy from you. So one should create multiple detailed buyers’ persona. A complete understanding of your customers will help you in:

  • Crafting a brand identity that connects with customers
  • Identifying digital touch points
  • Designing marketing communications
  • Testing digital marketing channels

Integrated Digital Marketing – A 360 Approach:

Integrated digital marketing is using multiple digital marketing mediums to reach customers online. To build a brand and to grow, one needs to integrate digital marketing. If your customer search’s for your products and services on different search engines, you presence should be there. When they visit social sites or are consuming online content your presence should be there as well.

A good integrated digital marketing approach works in the best way.

Digital Channels:

Search Marketing

 It is a very good option when you are looking for sales lead. Properly designed and managed search marketing campaigns will help you achieve relevant traffic and sales. When it comes to search, you may go for following options

  • Paid ads in search (PPC),
  • Organic or natural search with SEO
  • Or both.

Display Advertising

Looking to develop your brand or product awareness? One should go for display ads. It’s not a secret, awareness campaigns with smart targeting and marketing communications will lead to sales. Display advertising comprises of all the kind of graphic and video ads that you see while browsing the web. The Google Display Network (GDN) is one of the most promising platforms for display advertising.

You can target people through ads on the basis of their interests. Ads can also be displayed using contextual advertising. Means, you can target specific pages through ads on the web with keywords related to your business.

Remarketing

Remarketing is advertising to people who have visited your website in the past. In my opinion, it’s the best way to re-engage your site visitors. It also builds brand and trust. Anyone who engages with your business will certainly visit your site. With remarketing, you can ensure that everyone visiting your site gets to see your ads as they browse the web. Isn’t it amazing, right?

You can do remarketing on:

  • Google Display Network (GDN),
  • Facebook
  • Twitter
  • And even Search Ads.

Social Media Marketing

Few startups feel social media marketing is not profitable, many believe it to be very useful. Of those who believe in social media, out of that only few know how to use it.

Social media serves mainly three purposes, awareness, and branding and customer acquisition. Social media can be used to narrate your story in front of investors, customers and anyone and everyone who is active socially. With an engaged community and remarketing, startups can reinforce their brand which people can find on any of the social platforms. With social media ad campaigns, startups can also put interest driven campaigns in place to directly drive traffic to their sites and acquire customers.

There are a lot of things a startup can do on social media. One thing one should always keep in mind is to exactly know what your objectives are on social media, as every objective would have a unique campaign design and strategies.

Digital PR

Every startup has a storyline. You may also have. Online PR can work wonders for startups. Invest time in brainstorming ideas for press releases. A good PR agency sends your story to relevant media houses and bloggers. If they find your story interesting, they will share it with the world. For any PR campaign to work effectively, press release needs to be amazing. A good storyline is all you need to get success with PR. When you write one, ask yourself if people would share it with their friends and colleagues. If the answer is yes, then only you will get good results with PR.

Digital Media Buying

Each time we buy ad space on the web, it is digital media buying. Buying ad space for Google search and display ads, Facebook ads, remarketing, all are digital media buying. But we have already discussed all this, right? So there is another dimension to media buying that takes marketing to a new level. It is buying ad/advertorial space with major publishers, online magazines and news sites, like Times Group. Although this turns out to be a bit expensive, the instant exposure a startup could get is priceless.

  • Digital-Marketing


  • There is 1 comment


    • 2 months ago

      Krishna   /   Reply

      Hi Prachi, a great piece of knowledge shared here. I appreciate that you have mentioned the tips like “Integrated Digital Marketing – A 360 Approach” & “Digital media buying”, which every digital marketer have to read. Keep up the good work.

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