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5 Facebook Tips To Succeed With Social Media Marketing Campaign

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Internet can be accepted as a revolution in itself which has tremendous impact on every sphere of development that has taken place in this century. The concept of connecting to people just at the click of a button could become possible because of internet. The very essence of this entire revolution lies in the fact that people are moving closer to each other. Time and distance is not a barrier anymore.

Internet has made way for many technologically advanced concepts. Individuals have started using this medium to send images, videos, texts etc. to stay connected to others instantaneously breaking the barrier of distance.

These advancements in the field of internet, have given people the confidence to use this medium for business purposes and thus, the concept of social media has popped up. Social media marketing has turned out to be a boon to the marketing department of any organization. Earlier people were not concerned about their purchases, from where they were buying, how they were getting treated and what were they getting in offer etc.

The entire scenario has changed now. The awareness among people have increased and as a result the demands have also soared up manifold. Customers have started understanding that they are the life line of any organization. Customers have numerous choices available these days. Purchasing a product is not their only aim any more. Customer like to give suggestions, leave comments, project a complaint etc. So, organizations have also changed their strategy and understood that sales cannot be their only objective. Customers should be kept engaged so that they  will not move out.

Social media marketing plays an important role to achieve these objectives. Social networking sites being an invariable part of social media marketing act as a medium through which organizations and individuals have started connecting with the people.

Facebook being a social networking giant, has now become the saviour of many organizations. Facebook pages have become a single point of contact for many business houses. There are various social media marketing strategies available these days. Organisations have started implementing these strategies in every possible way to keep their customers attracted to them. Many succeed in achieving the objectives and many are not that lucky.

Simple mistakes can cost a lot to an organisation. If these mistakes are not identified and corrected at the right time, the overall image of a brand gets affected. Running a social media campaign on social networking site does not only require time and dedication, but it also needs a vision to evaluate the performance. There are certain areas which should be concentrated upon to avoid committing mistakes during a social media campaign. Posting messages on the Facebook and waiting for results will not help at all.

The following are the 5 important Facebook tips that can really help to make your social media campaign rocking:

  1. Top Posts:

    Facebook automatically prioritizes the posts or news feed that should appear on the page. These news feeds are generated according to the user’s interests. So, posting relevant contents on the page will help to attract more and more people, increasing the sharing and likes. Facebook will in turn help these relevant posts to appear as top news in others page. Selecting appropriate content that need to be posted on the Facebook page is very important. One should include quotes, proverbs, photos, videos etc. to keep up the interest quotient towards the page. Keeping the page interactive by posting questions, comments and sharing information about some interesting facts will also help to leverage the traffic towards the page.

  1. Appreciate the presence of visitors:

    Everybody loves the attention they get. Facebook page should not be only about the owner, their products, services, likes and dislikes. The page must describe about the visitors too. The likes, dislikes, interests and achievements etc. of the followers should also be included in the page. Giving credit to people for their comments, appreciating their efforts to spread the word about the page and providing them with some freebies will help the page look better. Facebook will automatically rank the page better. 

  1. Visual Impact:

    Images and videos are considered to be the best kind of posts. These posts have better impact on people than an ordinary plain text. Users should always remember that, posting plain text will not attract the readership. Images and videos play a major role as these are easy to comprehend. Visitors to a page automatically click through the images and videos and understand the purpose. As a result the readership and traffic increases. If a post contains plain text, the users should ensure that there are sufficient spacing between the paragraphs. Cluttering of contents should be avoided. Including Call to Action tab in a post is considered to be a good strategy on a Facebook page. People do not have time to come back to the page and take necessary action. Visitors would like to make the decision at spur of a minute and react immediately. Using Call to Action tabs like Click here, Share this, like this, Leave a comment, Share your opinion etc. will help visitors to act instantaneously. This methodology helps to save a lot of time and thus, make it convenient to use. Facebook also allows its user to alter the link in a content to be posted. For example, if a YouTube link is pasted on the wall, Facebook allows the user to change the description of the link thereby making it more understandable. This is really a wonderful feature which is capable of giving clarity to the posted contents.

  1. Engaging your customers:

    Keeping the customers engaged at every stage of a campaign is very important. Customers like to share their opinions and they leave comments on the page. User should appreciate these comments. One must try to take the conversation further and connect with the visitors. Similarly, one can allow the fans to publish on the page. It is a very good strategy to improve the ranking of the page. One can keep a  check on what is being shared by others on your wall. If the owner of the page does not appear regularly on the Facebook page, then   allowing others to post on the page could turn out to be dangerous. So, keeping a watchful eye in this regard is very important as it may  spoil the image of the page. Facebook allows the user to change the settings by clicking on Edit Page>> Manage Permissions>> select   the suitable option. This permits only those whom the user would like to allow to post on the wall.

  1. Post Daily: It is also important to post daily on the Facebook page. The number of posts should vary between 2 to 5. More than five posts or less than two posts will look really bad on a page. The page should not be flooded with posts one after the other. The user must ensure that there is sufficient time gap between the posts. Minimum of 2 hrs to 3 hrs of time gap should be there between the posts.

These tips should be adhered to while carrying out a social media campaign on Facebook. Facebook is a powerful medium which when used efficiently, can deliver extraordinary results.

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