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5 Good Ways To Use Google Adwords Keyword Planner Effectively

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download (38)The Google AdWords Keyword Planner is a great tool for SEM (Search Engine Marketing) campaigns. This tool helps in discovering keywords and ad groups to be used in paid search campaigns and their performance. Keyword research is an important part of SEO and content marketing and can also be done with the help of Google AdWords Keyword Planner. So if you are a budding SEO and Content marketer then this tool is invaluable as it has many useful features to attract more traffic and provide keyword rich content to the readers. Discover 5 good ways to use Google AdWords Keyword planner effectively:

1. Webpage URL keyword Optimization

While optimizing a client’s website, use this tool for keyword research and build a keyword list. Select the, “Search for new keyword and ad group ideas” section of the tool. Enter the URL of the webpages that need to be optimized; the tool will suggest upto 800 keywords for that page.  In order to increase the relevancy of the keywords provide more details about the product/service/category. This is very useful for a content marketing strategy. Furthermore you can also filter the listed keywords by search volume and tailor it down to a manageable size. You can also use tools like Authority Labs to find out how the website is ranking for specific keywords. If the website isn’t ranking for high volume terms then it provides better options for content creation.

2. Compare and change date ranges

While using the Keyword planner you can also change the date range for the data by going to the section, “Search for new keyword and ad group ideas” Click on the Date range section and adjust the date and compare the statistics available. The date range default is 12 months for keywords and ad groups and works just fine for non-seasonal product /service keywords. However, if your product/service is highly seasonal then it is necessary to adjust the date range to suit your business and narrow it down to a smaller time frame. Thus, you can easily gauge the popularity of the keywords for a time frame. The Keyword planner tool also gives you the option of comparing different time periods or customizing it to a specific period to find out popularity of the keywords. The best example for comparing date ranges is for marketing Air conditioners which is a highly seasonal product. The popularity of keywords related to Air conditioners soars a few months before summer and plunges in autumn. Thus with this tool you can easily find out which keywords are popular in a certain period of time.

3. Filtering and Keyword optionsdownload (39)

Use these options to refine your search further and customize it to your strategy. Use filter for average monthly search to find the best available options for content and SEO. You can also set filters for keywords with specific search volumes, thereby ignoring Keywords with lower search volumes. Filtering can also be done for competition level, thus finding out keywords with low competition levels for organic rankings will help you agreat deal in SEO. Keyword option section is relevant for SEO and SEM and various filters can be chosen to narrow down the list. There is also an “Include/Exclude option” to filter irrelevant keywords.

download (40)4. Search volume for Keyword lists

If you want to find out the search volume for a given set of researched and listed keywords then the Google AdWords Keyword Planner offers this feature too. Choose the option, ‘Get search volume for a list of keywords or group them into ad groups’ section of the tool. You can either add the keywords or upload them to the tool. Google will then analyse and provide the search volumes for each Keyword. Google will also classify them into relevant ad groups. You can then use these ad groups and data to develop SEM campaigns, SEO, or content for your business. The ad groups can also be used to develop a theme for the content. For example, the tool can easily classify keywords related to women’s winter wear into “Women’s coats” and “women’s jackets” ad groups. In this way, content specific to ad groups can be developed.

5. Multiply separate Keyword Lists

Generally for PPC campaigns, various combinations of keywords are required for multiple product or geographical locations. For this purpose, select the option, “Multiply Keyword lists to get new keyword ideas” section. Enter keywords from the separate lists, the tool will combine keywords from both lists and give relevant suggestions. This feature can be used when you do not want to miss out any permutation combination of keyword that a potential customer might search.

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