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5 Helpful SEO Tips For Successful Link Building

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Link Building

Link Building

Link Building is a greatly exercised activity in the purview of search engine optimization, you can ignore it at your own peril. Over the years, even Google has encouraged webmasters to build relevant and quality inbound links on their websites. However, people have failed to understand and follow the same, they mix it with the compilation of number of inbound links rather than looking at the relevancy & context of its usage. Here are 5 really helpful tips for a successful link building exercise:-

Link Juice
Link Juice

What is a Link Juice?

To leverage the relevancy of a highly trustworthy, top ranked & fairly authoritative site is a good idea to start with. For example, if your website is linked to a site which has a good combination of page rank, authority & trustfulness, Google would find your site relevant too & would consider it for search result pages. Here the ‘juice’ is nothing but the relevancy of the site & it is being shared from one site to another. Finally, the search engine would see your website from a better perspective.

Deep Links

Deep linking is another great way to make use of the hyperlinks. It consists of a hyperlink that links to a specific page or an image on a website instead of homepage of that website.This can be achieved through different ways & these are as follows:-

  1. Product Reviews
  2. Sponsorships
  3. Guest Posts

    An E-commerce site & inbound links

    Source – moz.com

Lets look at these one by one. Firstly, product reviews on blogs or websites which point back at an e-commerce website or the target website makes an efficient way to increase the conversion rate. Many companies buy advertising space (sponsor an event) online to redirect traffic to their websites, much more prudent way to improve your websites’ visibility. Writing posts on a guest network is a strict ‘no’ today. Recently, Google has penalized a guest network which had hundreds of articles serving as inbound links for many publishers. Hence, spend more time on your website. 🙂

Social Bookmarking

Social Media & bookmarking websites are the common source of referral traffic to your website, it is the beauty of these sites that allow you to share your bookmarks. Few social bookmark sites allow

  • To pass on the link juice as well, so its a win-win situation
  • Introduce a site to search engines
  • Helps in indexing sites at a much faster pace
Social Media
Social Media Logotype Background

Social Media

Another great opportunity to enhance the visibility of your brand and build links. Make sure you create the company page on a highly ranked social media website

Forums & Directories

Last but not the least, you don’t need to submit links on directories or forums just for the sake of it. You want them relevant as well as placed at the right place. Find the relevant source and the target audience.

  • seo


  • There are 4 comments


    • 3 years ago

      Afroz Siddiqui   /   Reply

      Google gives credit to those websites which have quality backlinks which is why you have to focus on getting quality links from authoritative sites. A few years ago, quantity dominated over quality but that is no longer the case.

      • 3 years ago

        Vikalp Bharti   /   Reply

        I second that Afroz, Google has tightened the noose with more changes brought in its algorithm.

    • 2 years ago

      kumar   /   Reply

      Hi,

      Yes indeed it is a must to know information for the new bloggers. Because initially they can’t expect huge turnout, just because they will lack traffic.
      The one option they can go for deep linking, and probably it will help to gain some authority for sub-pages as well.
      Thanks for sharing your quality.
      kumar sunil

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