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5 Inbound Marketing Mistakes You Should Avoid

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A glimpse to Inbound Marketing

Inbound Marketing, a narrowed term attributed to a generic concept. It gets into shape when you think outside the box while sitting inside it. Generally, Inbound Marketing refers to the process of bringing potential customers, instead of going out to introduce your product or service. When we talk about execution, it comes as the result from a series of planned actions forming an Inbound Marketing Strategy. These actions majorly include: content production, blog optimization and distribution using social media.

But what actually breaks the flow?

Everybody is so concerned about attracting customers, without even knowing what is actually killing their inbound operations. Some people are unaware of content optimization, while some fails with content promotion. Here is a compilation of 5 common mistakes majority of marketers commit in their Inbound Marketing operations.

1. Not having responsive blog

With tremendous hike in number of mobile users, there comes another requirement i.e. Responsive UI. Remember convenience is the key. It becomes convenient for mobile users to scroll through your responsive website as the objects and details are easily readable without double tapping. If a user lands on your fixed layout website, then probably he or she will leave your site in less than 10 seconds. So just switch your blog’s layout to responsive before you lose your customers.

2. Not posting frequently on blog

There is no doubt that blog posts stand primary with respect of inbound marketing. Today’s competition and hassle doesn’t allows a five page website to get ranked in SERP. Search engines love websites with frequently updated content. You need to have something informative for your visitors, which is relevant with your product at the same time. Apart from SEO, a frequently updated blog helps in user retention as well. If you have problem solving content, then your visitors will most likely to subscribe for your blog. Posting everyday is a good agenda but if that is not possible then three to four posts a week will suffice.

3. Starting from scratch time and again

You may think of replacing blog posts which don’t get views or user engagement. Well it is not a good idea. You can’t consider any content as vague without working on a distribution strategy. This is Indeed the situation when you are supposed to put social media into play. Join some relevant Facebook groups and share your articles. Similarly, you can also make use of Twitter chats relevant to your area or target market. Sharing your blog posts on Google+ will also benefit in terms of SEO. According to MOZ  More +1s means higher search rankings. As a result your content will get viewed and shared by your target audience.

4. Not forming a user engagement gateway on website

Designing a minimal and user-friendly website is not enough. It is equally important to let your visitors interplay with your website, before they convert. For example, you can create a blog or newsletter subscription for users to subscribe. Create contact forms for visitors to contact you without leaving your website. Integrate a comment system in your blog to gain user participation and reviews. It is also a good idea to place adequate number of call to action buttons redirecting to your product or service information.

5. Not providing freebies

Most visitors begin exploring for free products right after they land on your blog. What if you provide them a freebie and ask for their email addresses in return? This can help you in two different ways. One is an organic email list and other is user retention. A user always tempts to return to your website if he or she is benefited from your free product. Such a user will end up purchasing a premium product from you sooner. All you have to do is to create landing pages and popups where a user can enter his or her email address and get your free product. A free product can be a digital product like eBook or a discount coupon for a physical product.

In summary

The above mentioned mistakes will surely help you fill the loopholes in your inbound marketing strategy. No inbound operation is complete without informative content that attracts users’ attention. The first step in forming an Inbound Marketing strategy is: Working on your blog’s UI. Second is to create content relevant to your product or service. Finally work on distributing the content via Social media.

Author Bio

Mohammed HaseebMohammed Haseeb (a.k.a Sheikh Muhammad Haseeb) is a Blogger, Content Writer, Digital Marketer, WordPress freak and passionate critic. He is extremely ambitious, workaholic and fired with the zeal to learn creative things and build creative things.

  • inbound-marketing

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