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5 SEO Strategies To Ensure That You Have A Safe And Secure 2016

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We are standing near the end of 2015, and search and content marketers have already started wondering about the grind of links, keywords, content and conversions.

As you keep on discovering new strategies, the following five strategies will help you in gaining momentum that will go into the next year and will be a part of most of the expert SEO services.SEO 2016

  1. Send Social Signals

A lot of digital marketers feel that the efforts that they are putting into social platforms is not translating into a huge traffic and that only a low proportion of traffic is observed. However, now the social signals have received its due. Just like backlinks work as the upvote for your website that raises the authority and search engine rankings, so does the popularity of your content on social media.

After years of skepticism about the effectiveness of social media for search rankings, Google has finally acknowledged the place as a valuable visibility factor and that in a subtle way.

In 2014, Google allowed the non-Google+ social media platforms to be featured on its SERPs. Google’s knowledge graph started showing entries of social media platforms other than Google+.

With the removal of Google Authorship from the search result snippets, you could expect social signals from the most popular platforms.

  1. Befriend Mobile

The coming of the age of mobile web was always on the cards. With smartphones dominating the lives of millions across the world, these predictions are finally coming true. In addition to that, the mobile internet activity is now standing at over 30% of all the Internet traffic.

Looking at these browsing pattern, Google has now started labeling the sites on the SERPs as “mobile-friendly” as a tip off the searchers. Obviously the click rates and engagement for sites would be higher than that of the others websites that are not labeled as mobile-friendly.

  1. Migrate to HTTPS

Security is now in the centre of most of the digital conversations taking place. The days are gone when just e-commerce retailers or financial sites would bother about making their websites secure with SSL encryption.

In the move towards a safer browsing experience for all the users in August 2014, Google has announced that it would use HTTPS as a definite ranking signal.

HTTPS enables transfer of data between your site and web server with the SSL layer of encryption in order to make the data transfer extra secure.

  1. Don’t Get Oversmart With Guest Blogging

As content started gaining acceptance as the most beneficial components of online marketing, there was a mad rush in 2012 and 2013 towards guest-blogging simply for the sake of links, irrespective of how irrelevant the referring site would be. As a result, early in the year 2014 Matt Cutts highlighted to stay away from guest-blogging if marketers and businesses were doing it for the sake of link building.

This is what he said, “If you’re using guest blogging as a way to gain links in 2014, you should probably stop.”

However, it doesn’t mean that you need to stop guest-blogging all at once. If you are building quality links on relevant sites with valuable content, you still stand a chance to rank for that content on the basis of value that it provides, the number of shares and relevancy to the user intent.

In order to avoid Google’s wrath, it is better to put quality over quantity. You could aim to acquire extremely high-quality links from respected and well-read website than simply anyone who wants to publish your content.

  1. Focus On Contextual Search

The introduction of Hummingbird algorithm shifted the highlight to semantic search. SEOs of all kinds were now optimizing the content not only for the keywords by also for their synonyms and also industry and product related phrases and more.

In 2014, the semantic processing capabilities were more refined. Smart SEOs started optimizing the content from the perspective of the user intent that would consider the main keywords. So, now you must start thinking like a user and will have to come up with several combinations for the queries that are related to your product or service or the brand.

Google is constantly being successful in keeping the SEO practitioners on their toes. The good news is that SEO is now more about the usefulness of your site to the users then how big a master you are in the SEO game.

Author Bio

Daniel Clark is the content head at Clickmatix and frequently blogs about the expert SEO services that businesses could avail to gain online traction.

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