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5 Tips To Leverage Scheduled Social Media Posts With Hootsuite

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Do you wonder how some users are able to post so many tweets and updates to their social media streams in a day on a continuous basis? Today, you are going to learn about their secret weapon. Many of these users use Hootsuite. Hootsuite is a social media scheduling tool that lets users queue up updates and schedule them for whatever time they prefer.

Here are 5 tips to leverage scheduled social media posts with Hootsuite.

1. Be everywhere

being-everywherePersonal branding is important. Being seen in the right places is an important part of personal branding.

There are more than one important social media networks where you need to be present. Most users who use social media for personal branding need to be active on at least 2 out of the 4 major social media networks namely Twitter, Google+, LinkedIn and Facebook.

It is easy to miss out on one while taking care of another. Hootsuite allows you to compose and schedule messages to all of your social networks from one location, making it easy for you to stay on top of your social media efforts.

Scheduling your social media posts is also a great way to reach out to all your followers in different time zones. For example, if your followers are both in India and the US, then your posts during day time in India will not be seen by most of users in the US because they will be sleeping then.

Ideally you should schedule same update to be posted twice during a 24 hours window. You can schedule same update at 9 am and 9 pm so that it be can be seen by users in different time zones.

2. Avoid being labeled as a spammer

If you post forty tweets or a lot of social media updates on other networks within an hour then you may be seen as a spammer. Your followers might get angry with you and start unfollowing you.

With Hootsuite you can space out your social media posts and schedule them to be posted throughout the day. On Twitter you can post 24 tweets in day and on Facebook, Google+ and Linkedin – 3 updates per day are good.

3. Space out networking and interactions

networking-on-twitterThis works really well on Twitter. When you start to schedule your tweets with Hootsuite – you will start to see an increase in the number of favorites and tweets. It is important to engage with those who retweet your tweets or favorite your updates.

There are two ways to go about it. You can log into your Twitter account and reply to them all at once. This may overwhelm some of your followers and a small number may unfollow you. The better way is to schedule your response. This way your followers will see you as human – someone who connects with followers on a regular basis. This in turn, will make your relationship with your followers stronger which results in better sharing of your content.

You can also use the same practice for selective networking. You can give yourself a target of reaching out to 3 new people in your industry. You can compose tweets addressing them and schedule at different times. This will make sure that you don’t forget making new connections because of a busy lifestyle and help you stay on top of your networking efforts.

4. Engage the audience during a presentation

As a public speaker, you can use Hootsuite to schedule social media posts and engage the audience better. Often during presentations, members in the audience start to look up the speaker on a search engine. They also look up speaker’s social media profiles.

Instead of seeing it as a disadvantage, you can use this in your favour. You can do this by asking the members of the audience to look up for your Tweets and Facebook updates. Using Hootsuite you can schedule the tweets related to important ideas in the presentation in sync with the time of your presentation.

You as a speaker can tell the audience to connect on social media networks in order to receive a PDF of the speaker notes. Then one of the scheduled posts can contain a link to speaker notes PDF file. Always include the hashtag of the conference or events while scheduling the posts – so that users who are not attending can find your updates and follow you.

5. Increase your followers

followersSocial media users usually follow other active social media users. When you do not publish on social media networks, you are not seen by your followers. It reduces the engagement and the reach of your social media posts.

By using Hootsuite you can schedule posts and be seen as an active user and in turn grow your social media following.

Are you ready to power your social media efforts by using Hootsuite to schedule your updates? Share in comments.


Credits: Images via Google Image Search

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