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5 Webmaster Tools That Must Be Your Ally In SEO Exercise

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GWTCreating a fully optimized website takes a lot of effort and can be very stressful if not done right. The main purpose of a website is advertising, promoting your company’s products, services and other features and trying to rank higher on the search engine result pages. There are many aspects of a website that need to be taken care of before you can start seeing traffic and sales. First and foremost on this list is getting the SEO right. Google has developed a great tool set known as the Google Webmaster Tools to help you in your website development and SEO by offering various features as follows –

  • Check the health of your website
  • Submit and check XML sitemap of the website
  • Find out whether Google spiders have indexed your site and if there are any issues regarding the same
  • Choose a suitable domain name style for your website
  • Make changes to the crawling rate for your website
  • Check the keywords that were useful for getting your site listed on the search engine results pages
  • Find out the click through rates (CTR) for your site
  • Check the links to your site and the internal pages

Google Webmaster Tools is highly recommended by website developers and is quite easy to use. Let us checkout 5 most important tools in Google Webmaster which will be your ally in your SEO exercise.

1. URL Parameters

URL parameters can be confusing and Google Webmaster Tools has warned users to use this tool only if they are sure about what they want. Deleting URLs can be dangerous as many webpages can disappear from searches. Google points out when a URL does not have an informative name or when it contains duplicate content. You can find out whether a URL is getting indexed by searching for it in the website crawl statistics. This tool will also help you in identifying non canonical URLs and fix the errors that it highlights in the tool itself.

2. Highlight Your Structured Data For SEO

Google wants to see more structured data from websites and is encouraging this data with the help of this tool. The structured data helps improve rankings and add more rich snippets, event listings, reviews and similar types of metadata. This tool is specifically helpful to small website developers without any expertise in adding RDFa markup to their websites. This tool helps you add structured data without using any advanced codes. If you have some metadata and want Google to know about it then all you need to do is use this tool. Simply use the point and click function to highlight the data and tag the data as per specifications. If your site has many types of metadata like events, promotions and conferences etc., in a consistent format then this tool automatically recognizes it and highlights it too, thereby saving you the hassle of doing it manually. Google regularly crawls sites with structured data and indexes them to improve search results. Perhaps the biggest benefit of using this tool is that sites using schema markup rank on average four positions higher than sites without any schema markup. So what is stopping you from using this tool for your website? Make your SEO journey smooth with this tool.

3. HTML Improvements For SEO

Google Webmaster Tools also suggest how you can further improve the SEO feature for higher rankings in the search results. You can find this tool in the “Search Appearance” tab in the Webmaster Tools. The tool identifies several HTML improvement issues and they are –

  • Title tags – The tool will indicate when the title tag is missing. This is a crucial improvement feature as the title tag is the most important aspect of SEO good practices.
  • Meta descriptions – Meta descriptions are important from the point of view of increasing visibility, click through rate and eventually rankings. Google suggests that descriptions should be of a specific length and should be attractive enough for the users. A good quality description as per Google’s guidelines can help in enhancing the search result page user’s experience. This tool analyses Meta description and suggests improvements accordingly.
  • Content that cannot be indexed – Google does not like content like rich media files and will point out these issues in this tool
  •  Duplicate title tags – On a website duplication of content is possible like in case of product descriptions, titles and disclaimers etc., however, it is not acceptable to Google. The tool will show where the duplication has occurred
  • Long title tags and short title tags – Both long and short title tags are not appreciated by Google as they do not have any SEO value and the tool will show you the errors.
  • Missing title tags – Articles without title tags do not have any SEO value and might get discarded by Google
  • Non informative title tags – if your title tags do not contain any significant or relevant information then Google will tell you that as it will most probably not be of interest to users too
4. Crawler Statistics For SEO

This tool provides statistics of the past 90 days, gathered by the spiders crawling your website. You can find out about crash errors, missing pages and server errors etc. The tool shows you a graphical representation of the errors like number of times the server crashed, the number of missing pages etc. It also shows statistics for a time period to help you determine whether errors occurred gradually or suddenly. This tool also shows you crawl statistics for mobile friendly website, if applicable. The tool also shows the speed and periodicity of crawling by search engine spiders. The speed could be fast or slow depending on the updates to your website. This statistic can help you to determine whether Google likes the changes that were made by you and if not then you can easily tweak them accordingly. You can also change the crawl rate of Google as per your requirements.

5. Linksseo backlinks

Google crawls the web thoroughly and finds out the most interesting facts about your website and gives you insights about the incoming and outgoing links with the help of the Webmaster toolkit. It provides data for up to 1000 domains which might be linking to your website and helps you to find out whether the links are increasing or decreasing in numbers. You can also find out which parts of the website gets more links than others.

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