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6 Best Alternatives To Google Keyword Planner

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What is Google Keyword Planner?


Google Keyword Planner tool has presented many difficulties to marketers and advertisers who are not willing to pay for keyword information. Fortunately, there are helpful alternative keyword research tools that can be used to collect all data needed. If you were an avid user of the Google Keyword Tool in your SEO campaigns then you are likely to be disappointed and frustrated as many other online marketers and SEO specialists from around the world.

Some industry experts speculate that Google is now slowly pushing everyone to make more use of its pay-per-click (PPC) services. This is mainly through Google’s high income-generating AdWords subsidiary. Google, through the Google Keyword Planner tool, which is a tool that combines many of the features of the Keyword Tool and Traffic Estimator, makes it much harder for marketers/advertisers and SEO specialists to create organic keyword search campaigns. Google does this by withholding keyword information. The tool is free to use but one will be required to have an AdWords account, which in turn requires billing and credit card information to be able to use it.

Why is it a Good Idea to Look at Alternatives to Google Keyword Planner?

Some industry experts believe that the online marketing world may one day come to a point where in every keyword used in Search Engines, mainly Google will be paid in nature. Many websites have observed an increase in their keyword “not provided” results and have also seen a decline in referring organic keywords.

Advertisers will be forced to use more meaningful but also more difficult methods. There are other search engines offering friendly but free or cheaper tools in contrast. Most of the search engines today have their own keyword tool alternative that you can use in conjunction with third-party ones. It is then possible to cross check keyword strength in Google. Advertisers can also launch more optimized campaigns in these search engines since they have some significant following too.

Unfortunately, there is no quick and easy way around the challenges that Google has brought in to the world of SEO. The situation is already here and it doesn’t seem that things will revert back to how they were in the past. A new set of standards and regulations have been set. Marketers and advertisers have no other choice but to adjust and adhere to these methods.

6 Best Alternatives To Google Keyword Planner


Google Keyword Planner


Is a free keyword tool that relies on other suggest services but mainly on Google Suggest. Ubersuggest is much more intuitive and easy to use. This research tool quickly supplies advertisers with hundreds of keyword suggestions related to the keyword or phrase that has been entered or plugged in. In terms of the sheer quantity of suggestions, Ubersuggest is becoming very popular and a favorite to marketers.

While this is an excellent keyword research tool for giving loads of extremely relevant keyword suggestions, the main downfall is that this tool doesn’t give you an idea of the competitiveness of a term.

SEO Book Keyword Tool

Google Keyword Planner

SEO Book Keyword Tool

This is a very effective keyword research tool that offers search volumes by market for search engines such as Google, Yahoo, and Bing and then links these to related worldwide search results; links to Google Trends, Google Suggest, Google Synonyms, Yahoo! Suggest, and Keyword Discovery keyword research results; links to vertical databases such as Topix, Google Blogsearch, and; and much much more.

SEO Book Keyword Tool is powered by data from WordTracker’s Keyword Tool. It provides a wealth of data, including everyday traffic estimates from WordTracker, Google, Yahoo and Bing. This tool also links to various other keyword tools in the industry including ones like the Google Keywords Planner.

As with the case with most other free keyword tools, SEO Book Keyword Tool does not give an idea of the level of competition surrounding your keywords, and you will have to create a free account to access this keywords tool.

Bing Webmaster Toolbox

Google Keyword Planner

Bing Webmaster

This tool pulls out data from the search engine Bing. Once you type in your keyword or a phrase, you’re given a list of other related keywords, as well as a confusing little ‘trend’ graph. This can be rather confusing or can be really helpful if you have the eyesight of an eagle. Keyword suggestions in this tool are currently limited to the number 100. Hence, if you need a more hefty list of suggestions it is recommended that you use an alternative tool like Ubersuggest.

The data will be taken from Bing itself. This means that you should be able to make relative assumptions about popularity of various keywords. This is because lets face it, Bing users aren’t really that different from that of Google’s.

WordStream Keyword Tool

Google Keyword Planner


Wordstream keywords tool allows you to access their database of over a trillion keywords. Although, You are only allowed a limited number of free searches to try out the tool. Keyword information is aggregated from various internet service providers, browser tools and different search engines and is then analyzed statistically.

Hence, Wordstream maintains their own database. Its massive database enables marketers and advertisers to customize searches by filtering adult keywords or “nichefying” results. Wordstream also offers wide variety of options for identifying negative keywords, keyword grouping, and finding keyword niches. There is a full, paid version of this tool that delivers thousands of results for some keywords, with the top 100 are available for free.

Keyword Eye

Google Keyword Planner

Keyword Eye

Keyword Eye is a very effective keyword research tool that allows you to analyze on site content, monitor competitors, and simplify keyword research. One cool feature of this tool is that it shows the keywords visually, similar to that of tag clouds. Keyword eye analyzes content and examines competitions both organic and paid keywords. It can also help marketers and advertisers with their PPC and SEO campaigns.

Keyword eye simplifies your keyword research. The visual tool displays keywords in increasing or decreasing sizes based on their search volume or based on AdWords competition. There are 10 free keyword searches per day allowed, with 100 results delivered per report. You can also receive great data about your competitors and optimize your campaign accordingly.


Google Keyword Planner


Last but not the least, SEMRush is a true heavyweight. Only the first 10 results are free. You can search by putting the keyword itself in the main box to see various stats like volumes, trends and other data across ten different Google regional domains and also for Bing. Even better is that you can type in your site or that of a competitor to see the top 10 organic keywords that it ranks for.

After you indicate 10 organic keywords and that of your competitors for the site, you can then go to these competitors’ profiles and get the 10 organic keywords that they are ranking for. It might turn out that five or so of a competitor’s keywords may not be in the niche of your liking or might be overlapping with your results. But you can find use for the remaining five keywords. Hence, you can grab about 50 valuable keywords, give or take a few.


We all use the Google Adwords Keyword Tool, and certainly understand the value of that the tool provides. Especially when you are looking to build out campaigns quickly. Hopefully, these tools were able to provide some alternatives to help you step outside the norm. Stepping outside your comfort zone and using different types of tools you will soon find hidden gems to grow your accounts and marketing campaigns in different ways.

For a basic keyword brainstorming, any of the above tools will give you a solid start. While we know from experience that even Google’s own keyword tools aren’t entirely accurate in terms of traffic numbers or competition, for free tools these alternatives are probably your best bet. So, find the most suitable alternative to Google Keyword Planner alernative tool for your business and share your experience with us!

Image Credits: Ubersuggest, Wordstream, SEM Rush, Keyword Eye SEM Book and Bing

Masters (MSc) graduate in Marketing

  • search-engine-marketing-training

  • There is 1 comment

    • 4 weeks ago

      Edith   /   Reply

      I didn’t see in your list Kparser tool. Did you hear about it? This free keyword tool – gives more keyword results, and that means more long tail keywords, which as you know are less competitive, of course, it depend on your strategy.

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