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6 Specific Facebook Advertising Tips For Better Conversions

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Running Facebook ad campaigns can significantly help your organization drive greater visibility to your offerings and convert Facebook users into customers with the right approach. Facebook ad network can be incredibly powerful since it has access to such a vast number of people i.e. approximately 1.2 billion active monthly users, and has the ability to target this huge user base depending on everyone’s unique interests. Many advertisers who have tried Facebook ads, especially in their early days, think that advertising on Facebook is futile. Don’t believe them. Facebook has made over $4 billion revenue last year from advertising. It means Someone’s clicking.

Take these most important and highly specific six tips into consideration when managing your Facebook ad campaigns:

1) Know what you are selling

We obviously have to know what we are selling. We should understand weather our product have the ability to show value to the people and can make them buy it. Many businesses fail at Facebook marketing because they are not a good fit to the kind of people on Facebook. You should always test new marketing strategies, especially before demand drives up prices, but make sure to understand weather your business model’s fit to the network. Facebook ads are more like display ads than search ads. Facebook advertising should be used to generate demand, not fulfill it. Users on Facebook are to connect with their friends rather to buy products.

2) Make sure your audience is targeted correctly

Obviously advertiser don’t want to target an audience which is way too small that Facebook says that these are not enough people to be targeted. Apparently you want to target fairly large group so that you could actually test out for different landing pages and different ads to get your significant results. Facebook has an amazing array of interests to target from Cristiano Ronaldo to Wimbledon. The hardest part is choosing the right ones. On targeting precise interests, Facebook provides the size of the audience and other likes and interests suggestions. You don’t have any competitive data. Once you select interests for an ad, Facebook will automatically show an aggregate suggested bid.

3) Have the end goal in mind

Suppose you have set a budget of say 5 or 10 dollars a day or 100 dollars a campaign, depending on whatever your target is, make sure that you know exactly what you need out of that campaign or make sure that one specific ad is of that one specific bid. You must have an end goal and you must know your intention behind what you are offering and what you are selling. Your CTR will dictate the price you need to pay for traffic. If your CTR is high, you will need to bid less for each click and If your CTR is low, you will need to bid more for each click. Always try to optimize your ads and your specific targets to continually increase your CTR.

4) Images for Facebook Ads

Image is the most important part of your ad. It is pointless to write the most brilliant copy in the world without creating or using an image which doesn’t catch a user’s eye. Ultimately you wont get any clicks.
Don’t use low-quality photographs, generic stock photography, or any images that you don’t have the rights to use. Don’t use your logo, unless you are a famous brand. It is advisable not to steal images from Google. Clear and readable type can attract clicks. Crazy or funny pictures definitely attract clicks. Also, bright colors help your ad stand out.

5) Include links and relevant landing pages

Whether you are running a website ad or post ad or a page like ad, make sure your links are short and relevant. Getting a click is only the beginning of picture. You still need the visitor to convert or get a lead. Make sure to send a person to a targeted, high-converting landing page. You know that person’s age, gender, and interests, so show him/her a page that will solve his/her problems. The landing page should also contain the registration form or email submit box that you’ll track as a conversion and use it for future references. Concentrate on the landing page on this action, not the later sale. If you want your visitors to sign up for your website or product, show them the benefits or offer a free gift for their email.

6) Setup Facebook conversion tracking correctly to ensure accurate measurement tracking

Implementing tracking strategies help measure the success of your Facebook ads properly & help inform future campaigns. Ideally lead to better converting ads and a stronger ROI for your business. Always keep a check that your offsite pixel is properly configured before launching your Facebook advertising campaigns to ensure everything is being tracked appropriately when it comes to the actions occurring after a person has viewed your Facebook ads.

Thus, keep a check on these specific Facebook advertising tips and get your desired results. Have a happy Facebook marketing.

Image Credits: Kissmetrics

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