Join Digital Marketing Foundation MasterClass worth Rs 1999 FREE

Types of Email Marketing to Capture B2B Clients in 2024

Types of email marketing

When it comes to Busing to Business (B2B) Marketing, email is still considered as one of the best and quickest channels of communication that helps in sending & receiving important data & information.

Different types of Email Marketing campaigns can help you reach your target business and convert them into your partner.

We shall go into the details of different types of email marketing strategies later, first, let us understand what B2B Marketing is-

About B2B(Business 2 Business) Marketing

It’s easy to think of memorable campaigns of successful B2C marketing that get the most attention to think about Super Bowl ads.

It is difficult to think B2B examples that get people talking, why is that? Perhaps it’s a myth that creativity has no place in this business. But that perception is going to change by end of the post.

B2B marketing is similar to B2B in general, both connect to clients/consumers in an effort to build profitable relationships, but there are key differences, especially on Digital platforms.

When coming to B2B we can use industry jargon for excellent effect. It is driven by expertise and efficiency, their purchase process tends to be logical and rational.

Highly detailed and lengthy content is required. The clients in B2B marketing sustains longer distance if once the business is started. Hence the strategies should also be effective or at least prop up the lead into a prospect first.

Types of Email Marketing for B2B

Learning Email Marketing is a great way to keep our consumers intact.

Also, rather than immediate sales, B2B Email campaigns focus on customer retention or prospecting via lead generation.

For lead generation, 87% of b2b marketers use different types of email marketing and have 40 times more revenue than other social media. In terms of investment, Direct Marketing Association(DMA) found that b2b marketers are getting 40$ return for every 1$ spent.

Types of email marketing
B2b email marketing priorities

Here the question arises that how we can increase subscriber engagement for more sales, high revenue per customer, and end-of-the-day better profits-

Because we can get subscriber engagement only through our emails and content on them. Trust is a valuable factor in b2b marketing, once we gain it for different email marketing types that we use in our strategy, it means-

  • Lower bounce rates
  • Lower subscribes and Higher subscribes
  • Increased opens leads to engagement again which leads to Deliverability.

To capture the clients in B2B through email channels, I compiled 6 types of Email Marketing Strategies below.

Types of Email Marketing with Examples

1. Curated Email Content

consumers/Clients provide their contact details by believing that they will come to know what is in it for them. It’s totally our responsibility to reach their expectations and deliver them good content.

Whatever the Industry, we can do this by curating email content, by sharing interesting information.

This gives you a chance to maintain a healthy relationship and is not always self-promoted. Depending on curated content, you can send this kind of mail weekly or monthly basis.

2. Company Announcement Email

Usually, when there is news/worthy content about the company it is valuable for clients to know. According to research done by Chadwick Martin Bailey, 26% of B2B subscribers sign-up because they want to know about the company.

So whenever we had news to share such as Award wins, product launches, and new pricing options, you should tell your subscribers about this. One can either tell by writing the whole story in the Email or by providing a link that takes the subscriber to a landing page.

3. New Article or Video Email

If a company writes any new article on its website, it can copy-paste it on email or provide a link to its article in the email and send it to its subscribers and clients. This can be done whenever you post a new article.

If a company is manufacturing some products they can make a video of how their products are manufactured and send it to subscribers. This is one of the important Email Marketing Types which ensure that transparency is maintained.

You can send these types of emails in Email Marketing monthly once to engage with the audience.

4. Inactive Email

As we have subscribers who do not open emails, we should keep an eye on those people and have to send emails to them with content like,

  • What is the company and What does it do?
  • How at it is at the top of the Market?
  • A link that gives information about you?
  • Invite to start a business with them for the growth of both?

These inactive emails can be sent 3 times a year ideally, but the number can increase or decrease according to the company.

5. Campaign, Event and Webinar

Email is the tool where we can promote any company to its audience, whether it’s any digital marketing campaign, Event, or webinar. We can write an email to our Clients informing them, that we are going to conduct a so and so campaign. By this, it can get new clients.

When a company wants to plan an event that is time-consuming and expensive, email is a great way to invite its clients to their Events.

By writing a mail regarding the type of event, venue, time, and why attendees should join the event, you will increase the chances of converting the client.

Webinars are the best places we can reach clients to showcase our services, products, and topics we have the knowledge to make sessions interactive and gain virtual attendees.

We can inform our clients about webinars and give them the link to join webinars through email.

Kissmetrics, Hubspot, and Digital Vidya all conduct webinars and inform their subscribers through email.

6. Thank you, Survey, Case Study Emails

Thank you emails can be sent through auto-responder when some action is done on the company website or a deal is done. In addition to thanking you, one can send links to the resource page and product page. It makes the reader or client valued.

Survey emails are the difficult parts that we can do by google surveys. Choosing free or paid surveys is up to the company. But one thing is that the survey should not be lengthy, the email should be short and clear.

The survey emails can be sent quarterly or two times a year. It’s Important because feedback always gives the chance for improvisation.

If you want your clients to know what exactly they can benefit from your products or services, case studies are the best way. Send case studies or provide a link in the email to the client list and add other client testimonials, and revenue growth.

They always look genuine. Target your audience to whom you are sending emails by location, industry, job role, etc.

Key Concepts Associated with B2B Email Campaigns:

1. What are marketing emails?

They are a type of email that is sent in order to promote a product or service. They are often sent to a list of potential customers or interested parties and can be used to generate leads or drive sales.

2. What are transactional emails?

These are a type of email that is sent in response to an action that a user has taken. They are typically triggered by a purchase or sign-up and can include things like confirmation or shipping emails.

3. What are promotional emails?

These are emails that are sent in order to promote a key offer or discount. They are often used as part of a marketing campaign and can be an effective way to drive sales.

4. What are email newsletters?

It is a type of email that is sent on a regular basis, typically containing information about a particular topic or updates from a company. Newsletters can be used to keep subscribers up-to-date on new products or services, or simply to provide interesting content.

5. What are open rates?

This metric measures the percentage of people who open an email. It is a good way to gauge the effectiveness of your subject line and sender name, as well as the overall interest in your email.

6. What are engagement emails?

They are emails that are designed to encourage a recipient to take some kind of action, such as clicking through to a website or opening an attachment. They are often used in lead nurturing or re-engagement campaigns.

7. What is lead nurturing?

It is the process of building relationships with potential customers, typically through a series of targeted emails. Lead nurturing can be used to build trust and interest, and ultimately generate sales.

8. What is a re-engagement email?

It is an email that is sent to someone who has previously shown interest in your product or service but has not recently interacted with your brand. They can be used to reignite interest and drive conversions.

9. What makes an effective email?

There is no one-size-fits-all answer to this question, as the effectiveness of an email depends on a number of factors, including the recipient, the purpose of the email, and the overall tone and content.

However, there are some general best practices that can make an email more effective, such as personalization, a strong call to action, and relevant content.

10. What is a drip campaign?

It is an email marketing campaign that sends a series of emails over a period of time, typically in response to some trigger event. It can be used for things like lead nurturing or customer loyalty and can be an effective way to keep subscribers engaged.

11. What is a free email?

It is an email that does not require a subscription or payment to receive. They are often sent by companies as a way to promote their product or service and can be an effective marketing tool.

12. What is an update email?

It is a type of email that is sent to subscribers in order to provide them with updates or new information about a product or service. It can be an effective way to keep subscribers informed and engaged.

13. What is a dedicated send?

It is an email that is sent to a specific group of people, often in response to some trigger event. It can be used for things like lead nurturing or customer loyalty and can be an effective way to keep subscribers engaged.

14. What is an automated email?

It is an email that is sent automatically in response to some trigger event. It can be used for things like lead nurturing or customer loyalty and can be an effective way to keep subscribers engaged.

15. What are lead nurturing emails?

They are emails that are designed to encourage a recipient to take some kind of action, such as clicking through to a website or opening an attachment. They are often used in lead nurturing or re-engagement campaigns.

16. What are cart abandonment emails?

They are emails that are sent to people who have started the process of buying something online but then abandoned their shopping cart before completing the purchase.

They can be used to encourage customers to complete their purchases and can be an effective marketing tool.

17. What is a blog post?

It is a piece of writing that is published on a website or blog. It can be used to promote a product or service and can be an effective marketing tool.

18. What are confirmation emails?

It is an email that is sent to someone in order to confirm their sign-up or purchase. It can be used to increase conversion rates and customer loyalty and can be an effective marketing tool.

19. What is an email sequence?

It is a series of emails that are sent over a period of time, typically in response to some trigger event. It can be used for things like lead nurturing or customer loyalty and can be an effective way to keep subscribers engaged.

20. What is a double opt-in?

It is a process whereby someone must confirm their sign-up or purchase by clicking on a link in an email. It can be used to increase conversion rates and customer loyalty and can be an effective marketing tool.

21. What is sending email series?

It is a process of sending a number of emails to subscribers over a period of time. This can be an effective way to keep subscribers engaged and can be used for things like lead nurturing or customer loyalty campaigns.

22. What is customer loyalty?

It is the tendency for someone to continue using a product or service, even when there are alternatives available. It can be an important factor in the success of a business and can be cultivated through things like email marketing.

23. What are educational emails?

They are emails that contain information that is designed to educate the recipient about a certain topic. They can be used to promote a product or service and can be an effective marketing tool.

24. How use emails for confirmation?

They are emails that are sent to someone in order to confirm their sign-up or purchase. They can be used to increase conversion rates and customer loyalty and can be an effective marketing tool.

25. What is brand awareness?

It is the extent to which people are familiar with a certain brand. It can be cultivated through things like email marketing and can be an important factor in the success of a business.

26. What is a service provider?

It is a company that provides a service, such as email marketing. It can be an important part of a business and can help to increase conversion rates and customer loyalty.

27. What is a lead magnet?

It is an incentive that is offered in exchange for someone’s contact information, such as their email address. Lead magnets can be used to increase conversion rates and can be an effective marketing tool.

28. What are abandoned cart emails?

They are emails that are sent to people who have started the process of making a purchase but have not completed it. They can be used to increase conversion rates and can be an effective marketing tool.

29. What is a re-engagement campaign?

It is a campaign that is designed to re-engage people who have stopped using a product or service. Re-engagement campaigns can be used to increase conversion rates and customer loyalty and can be an effective marketing tool.

30. What are email templates?

They are pre-designed email layouts that can be used to save time and create a professional look. It can be an important part of a business and can help to increase conversion rates and customer loyalty.

Conclusion

All the aforestated types of Email Marketing campaigns for B2B are measurable, cost-effective, and result-driven. Have a look at these Email Campaign Templates & create the best ones for yourself.

By Statistics, email marketing for B2B has important value in creating sales leads, revenue, and retaining customers. By sending well-targeted emails to your B2B clients, you can build a client base and establish a connection with them.

Engaging with the clients once attained and making new clients is the main goal of B2B marketing and you can do this quite competently by mastering all the types of Email Marketing Campaigns shared in this post.

Joining Email Marketing Course would also help you become a pro B2B Email Marketer.

What types of Email Marketing campaigns do you prefer to target your prospect? -Share your thoughts in the comments.

FAQs 

Question: What are the types of email marketing?

Answer: There are different ways of classifying email marketing types-

3 types of email marketing are email newsletters, transactional, and behavioral emails

4 types of emails marketing are Newsletters, Acquisition Emails, Retention Emails, and Promotional

7 types of emails are Welcome emails, Newsletters, New product launch emails, Promotional, Back-in-stock emails, abandoned cart emails, and transactional emails.

Question:  What are service providers?

Answer: They are companies that provide email marketing services, such as MailChimp or Constant Contact. They can be an important part of a successful marketing campaign and can help to save time and increase efficiency.

Question: What are subject lines?

Answer: They are the lines of text that appear in the subject field of an email. They are designed to grab the recipient’s attention and can be an important part of a successful marketing campaign.

Question:  What are the advantages of email marketing?

Answer: There are many advantages to email marketing, including the ability to reach a large audience, the ability to track metrics, and the ability to automate campaigns. It can be an important part of a successful marketing strategy.

Question: What are the types of email content?

Answer: There are many types of such content, including promotional emails, transactional emails, and newsletters. Each type of email has its own purpose and can be an important part of a successful marketing campaign.

Question: What is an email marketing strategy?

Answer: It is a plan that is designed to achieve specific marketing goals, such as increasing conversion rates or click-through rates. It can be an important part of a successful marketing campaign and can help to save time and increase efficiency.

Question: What is an email subject?

Answer: It is the subject line of an email, which is designed to grab the recipient’s attention. It can be an important part of a successful email marketing campaign and can help to increase conversion rates.

Question:  What is A/B test?

Answer: It is a way of testing two or more versions of something, in order to see which one performs better. It can be used to test things like subjects and can be an important part of a successful marketing campaign.

Question: What are email marketing metrics?

Answer: They are measures that are used to track the performance of an email marketing campaign. They can be used to assess things like conversion rates and CTR and can be an important part of a successful campaign.

Question: What is email automation?

Answer: It is the process of setting up automatic email campaigns, in order to save time and increase efficiency. It can be an important part of a successful marketing campaign and can help to increase conversion rates.

Question: What is marketing automation?

Answer: It is the process of using software to automate marketing tasks, in order to save time and increase efficiency. It can be an important part of a successful marketing campaign and can help to increase conversion rates.

Question: What is a special offer?

Answer: It is an incentive that is offered in order to encourage people to take action, such as signing up for a service or making a purchase. They can be an important part of a successful marketing campaign and can help to increase conversion rates.

Question: What are re-engagement emails?

Answer: They are emails that are sent to people who have stopped using a product or service, in order to try and encourage them to start using it again. They can be an important part of a successful marketing campaign and can help to increase conversion rates.

Question: What is a free trial?

Answer: It is an offer of a free version of a product or service, in order to entice people to try it out. They can be an important part of a successful marketing campaign and can help to increase conversion rates.

Question: What is a conversion rate?

Answer: It is the percentage of people who take the desired action, such as making a purchase, after seeing an advert or email. It can be an important measure of success for a marketing campaign and can help to increase customer loyalty.

Avatar of shivendra tiwari
Shivendra Tiwari
Engineer by Education, Marketing Influencer by Profession, and Creative Writer by Passion- Shivendra is involved in Branding, Advertising & Consulting in the domain of Digital Marketing over the years. He relies upon his Digital Marketing learnings and uses the creative DNA for composing blogs that have the applied zeal to engage, entertain and inspire the readers- to Connect- Convince- Convert their target audiences via different digital media channels.

4 thoughts on “Types of Email Marketing to Capture B2B Clients in 2024”

Leave a Reply to Balachandran Cancel Reply

Your email address will not be published. Required fields are marked *

In-Demand Courses

4-7 months Instructor Led Live Online Training
Starts March 30, 31, 1, 2, 2024
  • Covers all Digital Marketing Techniques

4 months Online
New Batch Dates are not Open
  • Digital Media Mastery (with Paid Media Expertise)
Digital Marketing Webinars
Mar 30
Upcoming
Raj Sharma, Digital Vidya Team 11:00 AM - 12:00 PM (IST)
Apr 28
Completed
Marketing Leaders from Paytm Insider, Cognizant and Digital Vidya 03:00 PM - 04:00 PM (IST)
Mar 24
Completed
Marketing Leaders from Merkle Sokrati, 3M, Uber India and VIP Industries Limited 03:00 PM - 04:00 PM (IST)

Discuss With A Career Advisor

Not Sure, What to learn and how it will help you?

Call Us Live Chat Free MasterClass
Scroll to Top