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6 Ways To Use Facebook Apps To Promote Your Business

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Apps let you do all sorts of things on your Facebook page without using any code. You can run contest and promotions, import your blog, sell your product, collect email sign ups, and provide customer support through Facebook app. You can install up to 11 apps on your page at any one time. But only 4 images are visible beneath your cover photo. All the additional apps can be viewed by clicking on the down arrow to the right of the app images.

Here are few ways that will help you to use Facebook app to promote your business.

1. Amalgamate other social media channels

Facebook page is best to cross promote content from your Twitter, Instagram, and Pinterest feed. You can use a free app like Statigram to pull Instagram photos into a page tab, in addition to posting photos directly to your timeline.
Tab fusion is an app that has a good selection of simple apps to pull in content from sources like Pinterest, YouTube and Instagram.

2. Publish your blog on Facebook

If you have blog, the repost your blog entries on your Facebook timeline. New posts should be shared in the news feed, and enclose an archive of all your blog posts on your page. For blogs to integrate with Facebook, you can two popular tools- RSS Graffiti and NetworkedBlogs.

3. Add email subscribers

To communicate directly with customers who like your page, you need to offer email sign up. MailChimp and Constant Contact can be used to offer sign up. Tab site can also be used, a third party app that offers email sign up app as part of their free package.

4. Run contests and promotions

Running contest is one of the most popular an effective use of Facebook app. Three apps that provide the best contest and sweepstakes application are:

  • ShortStack: delivers rich set of tools at reasonable price.
  • Offerpop: provides variety of contest apps
  • Strutta: robust platform for photo and video contests.
5. Enable customer support

When you sell your products try to offer them through your Facebook page. Heyo is an app that provides some nice templates that will help you build out commerce oriented tabs and add product link to drive purchases.

6. Offer customer support

Nowadays social media is the first place people turn to release frustrations with brand or product. Thus you should use application like Parature, which is a robust customer service application with a strong integration with Facebook. Just be sure that you’re able to collect information you need and respond to people appropriately.

Digital Marketing Professional
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