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6 Web Analytics Tips To Trust While Using Google Analytics Tool

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As we all know, the power of Google Analytics (GA) which is one of the most widely used website statistic services in the world. It delivers thousands of features but then one should aware of how to use them effectively. So here are some Web Analytics tips that you can remind of while using analytics tools like GA to get maximum value additions out of it:

1. Manage Profiles And Filters:

  • First of all calibrate google analytics. It means that if you are running a large scale production site and need to know that your GA data is correct then Calibrating GA will enable you to measure the accuracy of GA and confirms your data is qualitative.
  • Make effective use of filters by searching terms and grouping them. You can use profile filters and regex in one category. In a same manner, organic & paid search terms can be grouped together. Some other filter are data hygienic filter i.e. lowercase URL.
  • You can also have different log in accounts or more than one account in Google Chrome. Just click on the “signed in as” button at the right top corner of menu item in Chrome settings. You can also add extra accounts if you have and remain signed in to both the accounts in different tabs.

2. Dashboards & Reports: Use same widget but use with a multiple versions and then filter out so that you can do visual comparison of each data. Merge dashboards with custom reports and then create a task-based closed environment where custom reports can be linked directly to dashboards. Keep an eye on conversion rates by having different browser version, because auto-updates sometimes introduce problems. But it works well if you have micro conversion rates and funnel abandon rates.

3. Use Of Annotations:  Annotations are a easiest way to add information such as event driven to GA reports. Like for example, you can add an annotation for a major market event or an offline marketing campaign, and that’s how you can evaluate the impact of these events depending on various KPIs. This also helps with data interpretation and trend analysis.

4. Share Your Resources:  It’s always good if you share some online resources for GA segments, reports and dashboards, or analysis findings. Because you will generate lot of awareness among people and get feedback also. This also increases your visibility. For example, “CustomReportSharing.com” is the platform for the same.

5. Custom Variable Technique: If you have admin rights then setup a custom segments to look at the behavior of people who have logged in or out, purchased previously and compare that data against new customers or not logged in visitors. Make use of multivariate testing for behavioral targeting or merchandising.

6. Custom Tracking Technique: It’s very important for a good businessmen to note down reason for revenue lost as it is equally important as revenue generating. So, always records details when a buyers looks at products which are out of stock and calculate revenue lost because of stock outs by hitting events to get customers views on products that are sold out/out of stock. Then set appropriate KPIs on exact percentage of customers who encounter stock outs and revenue loss per visits. In a similar manner, track error messages, which most powerful way to improve conversions and usability at the same time. Start fixing those pain points by tracking errors if generating because of it and learn not to commit same in future.

  • web-analytics


  • There is 1 comment


    • 3 years ago

      Indrajit Goswami   /   Reply

      Is it ok to use Google Chrome with different accounts by a same business organization? How? Again the meaning is not clear from the sentence “So, always records details when a buyers looks at products which are out of stock and calculate revenue lost because of stock outs by hitting events to get customers views on products that are sold out/out of stock.”

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