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7 Hot Trends of Online Videos in 2016

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Think of the time you wanted to watch a movie. We bet it was not on TV. You would rather prefer watching online and the one-stop destination is YouTube obviously.

Earlier, brand marketers and advertisers leverage Television to reach their target audiences. We live in a multi-screen and multi-platform world, where one in every three consumers say they have never had cable or no longer do. This is the reason old ways of reaching to the customers is expensive and futile, to be honest.

Though people are watching less TV but their love for videos has not lessened. This means as TV watching goes down, online videos go up. 6 out of 10 people prefer online video platforms on live TV. Seeing the changing trends, it is estimated that by 2025, half of the viewers under the age of 32 will not subscribe to a pay-TV service.

There are 1,300,000,000 people who use YouTube and almost 5 billion videos are watched on YouTube every single day. According to YouTube Statistics, 2015, illustrates that more than 400 hours of video was uploaded to the site per minute. Well, ReelSEO forecasts, the numbers have already increased with the transition to 2016 to as much as 500 hours of video per minute. There is over one-third of the entire population on YouTube which makes this online video platform a host of multicultural and diverse activities.

No one can ignore these numbers. They are huge numbers! Do you see the opportunities in online videos?

Source: www.webshutter.com

Source: www.webshutter.com

There is hardly any doubt that content marketing is changing to visual marketing. 2016, being the year of video marketing, it is time to incorporate visual marketing if you are not doing it up until now. As 2016 has the capability of transformations, we might be on the losing end if we don’t integrate visual marketing with our marketing strategies. If we go by the predictions made by industry experts, by 2019, 80 percent of all internet traffic will be because of videos. Compared to 2014, this figure would be 64% higher than 2014.

Note: Well, the increasing inclination towards visual marketing is speedily growing and a significant portion of growth will occur in 2016. This will give you immense opportunity to facilitate your company growth.

Trends of Online Video in 2016

  1. Online Video is growing exponentially

2016 is the year of online videos and if you want to expand your business, grow your network, and make money then online videos can do that for you in 2016 as well as in the coming years.

According to the recent statistics, half of the advertisers are moving their budget from TV to online videos.

  1. More Dollars From Brands for online videos

Well, in 2016, no video marketing will fetch you no profits. Brands are investing more dollars for online videos. This means more sponsorship and more revenue.

As per the AOL’s sixth annual State of the Video Industry report, marketers are reformulating their traditional advertising budgets and thereby, moving towards digital video for offering sponsorship. While the survey suggests TV budget growth is stagnant, the online video advertising budget is growing manifolds. If you will see the online video advertising growth, we are sure you would want to start experimenting with online video. With the increasing ease to access online videos, users are turning to different platforms, especially YouTube to consume videos. As per the survey, spending 0n US digital video ads grew to $7.46 billion in 2015. This is a jump of 42% and they are expected to increase tremendously in 2016.

This means there is more money going out which makes it more opportunities to make money.

  1. Time to turn learning to money

We know that the world is shifting and the transition has been drastic. About 66% of higher education institutes use videos for remote teaching or learning. It has become one of the most important trends in 2016 to get the education through online videos. In fact, the e-learning industry is $1 billion plus a year. That’s surely something huge!

  1. Online videos on multiple platforms

With 100 million monthly active users on Snapchat and 8 billion video views on facebook per day, the pool of opportunities is immense! If you are trying your hand on online videos then you should try marketing your videos on different platforms that are famous for or support online videos. Uploading your videos on YouTube solely would not serve the company’s objective. You will have to leverage various platforms for that matter.

  1. Real-time storytelling by live stream social

Livestream social platforms like Periscope (having 10 million users) and Meerkat are a new social medium from the last year. These are great mediums for live stream social or real-time storytelling. With the tremendous growth, users can leverage these platforms to do live stream product launches, stream interviews, auditions, presentations, and many more to their followers on these platforms. There are more than 100 million active users per month on Snapchat which obviously opens up new opportunity gates for advertisers and alike. There are many other platforms like Facebook live and YouTube live which can help us take live streaming to a whole new level.

Seeing the trends there is no doubt that there are endless possibilities in this nest and we are sure 2016 will be huge for live streaming.

  1. Optimize content for mobile

With

  • the combination of cheap bandwidth,
  • a cultural transition towards watching things of your choice at any point of time,
  • and obviously the growth of smartphones

the mobile views are going up for online the videos…They are up, way up. For example, in 2015, YouTube claimed a jump of 46% increase in year over year views on mobile devices, and with tablet views growing at an incredible rate of  90% year-over-year. For marketers, there are huge opportunities in the online videos.

However, it is important to maintain a balance between high-quality video streams and uploads. They should also optimize the uploaded videos for mobile users and why not? Mobile matters a lot! Video services like Daily Motion, YouTube, or Daily Motion is going to be helpful for your business. But you need to know that if you host a video on a private server, this means having complete control over the content. This will lead to strain on resources because videos become famous but limit opportunities for sharing it.

  1. Think international when it comes to youtube videos

Won’t you enjoy a video more if it is in your mother tongue? Well, you probably will. There is no doubt that if a video is spoken in your native tongue, it will be easier for you to comprehend it. For this reason, there are translated caption in YouTube. You will be surprised to know that YouTube supports more than 300 languages. You can get more YouTube views by adding the translated captions to your videos and hence, expand your viewer base.

Besides these trends what is important is to deliver videos that are entertaining or informative. Well, if possible, integrate them together for making a great video that viewers can’t avoid and hit the subscribe button without even thinking!

Aim For YouTube

Ever since the birth year of YouTube, 2005, online videos have become an inseparable part of content marketing strategies. There is no doubt that 2016 will be the year of online videos and which platform other than YouTube can get you a kick-start? Therefore, it is important marketers to stay ahead of these trends and deliver the best possible to your audience. You should keep a close eye on YouTube as it is already a billion-dollar industry.

Conclusion

After seeing these massive numbers and interesting trends, we are sure you won’t avoid them. Even if you have a small business, you should give online videos a shot and you may get an unexpected return. Nobody knows where you can get if you adapt yourself with these hot trends. If you haven’t tried online videos for conversions, it should be your top priority. Get the taste of fame, by uploading your videos on one common video platforms as well as other platforms. This makes it obvious that YouTube should be your starter. You can get started by making your own platform and integrating it with your video library.

Above that, you should keep a good budget for video advertisement. If you have a grip on pay-per-click (PPC) advertisement on big search engines like Google, why not go for video advertisements? To be honest, the average Click Through Rate (CTR) for video advertisement is greater than any other form of advertisement via digital means.

Have you ever tried marketing via online video platforms? What was your experience? If not, now you can get a perfect start with this webinar on YouTube and become a star in no time with!

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