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7 Important Q/As About Search Engine Marketing

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In today’s competitive world, every organization seeks to grab more customers and also their attention. The companies now days are trying to make themselves reach very easily. Just type an alphabet letter in any search engine website, whether it’s Google or Yahoo, name of the organization will arrive. Search Engine Marketing has been one of the most profitable marketing channel for every business, whether it’s a small or a big business. It’s a process to make your website rank well in search engines. One of the most important things for making your website easy to reach on search engines is “make an easy keyword”.

Here are the following few most important questions with their answers, which are related to Search Engine Marketing.

Q1. What is SEM?

Ans. SEM is the short form of Search Engine Marketing. It is a process to promote your website through search engines like Google, yahoo etc. This kind of marketing involves many techniques, such as paid per click, search engine optimization and cost per click. The kind of technique company is using, it depends on the kind of company is and what are the products company is dealing.

Q2. What is PPC?

Ans. PPC is a part of Search Engine Marketing. PPC is a short form of Pay per click which is one of the important technique of SEM. In this technique, website is not paid for the appearance, they are paid only if the viewer click on the link. The advertisements in PPC could be anything like a video, a picture or a mobile advertisement. You can easily find examples of PPC, while you visit any website a special pop up appears in front of you, once you click, it redirects you to its original homepage.

Q3. How a website can be optimized for SEM?

Ans. In order to optimize your website, the most important thing is to check for the homepage, which is mapped with the keyword used in search engine websites. If the homepage appears differently, what it was appearing in search engine, viewers will not look again at your website. One more important thing, always ensure your website has the capacity to handle the load, when there are multiple viewers visiting your website, means all the pages should open properly. Viewers don’t have any time to read webpage word by word, so all the important things should be highlighted, which will make the readers to read contents at a glance.

Q4.What costs per impression?

Ans. It functions like PPC, but is totally different in terms of earnings. Here, the website is paid every time, when the ad is displayed. It totally depends on the number of viewers visiting the website. This is used to measure the profitability and to check the web traffic. In a single website, there can be multiple impressions or advertisements, in such scenario ad servers exclude non – qualifying activities like page refreshes.

Q5. What is the need of Search Engine Marketing?

Ans. In the developing 21st century, most part of the world is dealing with online stuffs like chatting, social promotions, campaigning, share trading, shopping and education, etc. Ratio of online users is very high, and to capture these customers a company needs SEM. It is the fastest growing way of promoting your product and website, and you can also find it very cost efficient. If your organization goes for traditional marketing, you need a lot of investment on advertisement like banners, posters, TV ads, etc. If you don’t have SEM strategy, your company cannot compete with others.

Q6. Can a company go for outsourcing SEM or can they do it on their own?

Ans. It depends on the size of the company, but most of the company prefers to outsource them. With professionals they ensure their campaigning is moving in the correct direction, with efficiency. A large company can recruit a digital marketing manager for controlling and managing the SEM activities, but for small companies they outsource digital marketing companies to perform special projects.

Q7. What will be the duration to see the results of ROI?

Ans. There is no specific time duration defined for results, it could be a couple of days, couple of weeks or a month. It totally depends on the kind content you post, the way your homepage appears, the keywords you have assigned for your website in search engine.

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  • There are 2 comments


    • 3 years ago

      Indrajit Goswami   /   Reply

      Yes, Rahul you are right. Websites must have quality links. Also, the content must be search engine friendly. We need to develop good insight about potential and popular KEYWORDS and then have to optimize our site, pages, contents etc for those key words.

      • 3 years ago

        Rahul Singh   /   Reply

        Yes Indrajit. These are the most important things to keep in mind, for a website.

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