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7 Tips That Must Find A Place In A Robust Social Media Marketing Strategy

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7 Tips That Must Find A Place In A Robust Social Media Marketing StrategySocial  media marketing became an integral part of modern business of all sizes.  Let us look at some real facts and figures.

  • 80% of small business owners prefer Facebook to connect with brands.
  • 46% of online users  do check on social media sites before making a purchase online.
  • 58% people do access social media everyday.
  • 49% small business people consider social media marketing as the effective strategy for their business.

It takes a lot of time, effort and expertise to get the best out of a social media strategy, but just because of that a brand cannot ignore social media channels in this competitive world. Social media offer better traffic, consistent online presence, better brand awareness, and better customer engagement. Whether the business is small or big, social media marketing has an important role to play.

Here are 7 important tips for effective social media marketing:

7 Tips That Must Find A Place In A Robust Social Media Marketing Strategy1. Develop A Fan Community

This is one of the most important points to consider in any brand building process.

  • Develop a community of loyal fans.
  • Plan some events on Google plus or other social media channels that would interest the fans and followers. Invite members to this event.
  • Send out the invitations at the appropriate time. Send the first invitation in the early morning hours and few invitations in the remaining hours of the day.
  • Plan events for more than 24 hours so that marketers would get enough time to interact with community members.

2. Use Images For Better Engagement With Fans

The purpose of a social media campaign is to get more and continuous engagement from fans and followers. We need more engagement by way of more likes and sharing on Facebook and other channels. Use images to improve engagement rate. Include some  questions to followers with each image to create curiosity and increase interactions.

Now, the visual social platforms like Tumblr and Pinterst are getting more popular. Social media marketers use these platforms in every marketing event. Studies show that images can convey the right messages and attract audience attention at a much faster rate than textual content. So, include relevant visuals in every content that are posted on social media channels.

3. Attract Market Influencers7 Tips That Must Find A Place In A Robust Social Media Marketing Strategy

Social media marketing influencers play a major role in brand building so it is very much essential to draw their attention to the brand that we want to promote.These influencers are usually very active in all social media channels and it may be difficult to get noticed by these influencers initially, but it is very much possible by a constant effort. Share some of the content posted by the influencers and that will draw attention from them. This is the best way to get noticed by influencers of niche market.

4. Locate Customers

Locate customers and hang up with them before launching any social media campaign. This will make us to focus more on communities in the niche market. Use the search button on social media channels to find communities of niche market. Choose a couple of social platforms that can relate to business and then focus on such platforms to enhance traffic.

5. Be Consistent In All Social Media Marketing Activities7 Tips That Must Find A Place In A Robust Social Media Marketing Strategy

The engagement level on social media channels are greatly depend on how consistently the content is shared on these channels. The frequency of sharing content needs to be varied based on the type of business, target audience and the location.

For example: A private car dealer might consider posting  content on weekends because the target customers of this business would prefer to do search for vehicle deals during weekends when they are relaxing at home. Whereas an entertainment company would prefer Wednesdays and Thursdays as the perfect days to post their content as they expect more visitors in the coming days. Keep a disciplined approach while posting content on social media channels. Do not post everything at once as it may often be considered as spamming by the followers.

6. Establish Real Life Connections

Connect with social media contacts in real life via Skype or phone. Partner with people active in the same niche. Interacting via video conference will attract  more attention from followers. Keep a watch on tweets, shares or comments that are posted by people who are known to us in real life as we can expect much better engagement and interactions from these people than the rest of the followers.

7 Tips That Must Find A Place In A Robust Social Media Marketing Strategy7. Respond To All Comments

Customers and followers post comments when they read something interesting or thought provoking. Small business people must notice such comments and respond back to them immediately. Tools that can alert will help us to keep a tab on the comments shared by followers. Listen to comments on a daily basis and respond to each comment promptly as it can make a huge difference in the business.


Image Source : Google images

  • social-media-training


  • There is 1 comment


    • 9 months ago

      Dishika Malhotra   /   Reply

      2016 Update: Since 2012 we have run an informal poll to see how widely used digital marketing strategies are. The results have shown some big improvements over the years. A few years ago we found around two-thirds to three-quarters did not have a digital marketing plan. Now that number has shrunk to 44% in latest survey, although that is still quite high, and means many are doing digital with no strategy in place.

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