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8 Simple Ways to Save Website From Google Penalties

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Imagine a scenario where you open your Google Analytic dashboard to check the growth and find your traffic has flat-lined. Though this a rare scene to happen, but it does happen if Google poses a penalty on your site. Not to say, everyone is afraid Google penalties.

Source: www.marketingland.com

Source: www.marketingland.com

If you think Google penalties only happen when Google tweaks its algorithm then you are mistaken. At this moment too, there might be a lot of sites facing some sort of Google penalties even though there are no major changes in Google algorithms. This is because people are following spammy practices like scraping content, buying links, provide low-quality content and more.

You can’t dodge Google. If you try to manipulate Google algorithms using black hat techniques, sooner or later you will be penalized. For instance, MyBlogGuest.com was penalized by Google in a manual penalty. This led to decrease in the popularity of MyBlogGuest and all the organic results were wiped out. The sites that were involved in the link exchanges via this platform also faced the ripples of the penalty posed by Google.

There are penalties due to negligence also and not only because of potential spammy practices. It could be because of negative SEO that is when competitors target you.

Different types of Google Penalties

1. SPAM actions (Manual Penalty)

Not all of Google penalties are imposed in an automatic way, there are some penalties due to human reviewers on Google as well. When you are imposed with a manual penalty, you will see an alert in your Webmasters dashboard. There are other ways too to look for alerts within the Manual Actions tab, under Search Traffic.

2. Algorithmic penalties

These penalties could be seen majorly when Google comes up with algorithm updates. Well, that happens numerous times in a year. Sites that don’t keep up with Google’s guidelines, get penalized.

The worst part about these penalties is the trickiness to identify them. Since they are not like manual penalty where you will get an email alert about it. You can only know about this penalty by keeping a track of your traffic. If there is a dip in your traffic then this could be because of an algorithmic penalty.

Top Ways To Protect Your Site From Google Penalties

1. Track your link profile

There are many types of link building, exchanging, and buying practices that are looked upon as Spammy. Some of them are:

  • Article Submissions
  • Buying and selling links
  • Massive guest posting campaigns with certain anchor texts
  • Forum/comment posting (Spammy/Excessive)
  • Link exchanges

If you incorporate these kinds of links, it will look unnatural and this is something that Google bots identify quickly. If your site is involved in such black hat link-building tricks, Google will slap you with penalties. Also, it is important to note that sites that link to your sites should be from your industry. For instance, if you run a digital marketing training center, you can’t have jewelry sites linking back to you. That’s vague!

Source: www.seopressor.com

Source: www.seopressor.com

According to Market watch, an online travel agency known as Expedia lost 25% in search visibility when it faced a Google penalty because of purchased links. The links they bought had little to do with their niche and were not relevant enough. This attempt of manipulating the search engines led to a huge penalty.

Analysis of impact of the Penguin update by Microsite Masters.com:

“Penalized sites generally had very little links coming from domains and websites in the same niche.”

There is no doubt, that link-building is an important aspect of SEO activity. However, organic ways to get backlinks is the best possible way. You can do this by creating good enough content that other sites love to give links to. Therefore, quality content is an effective way of building a rich link network.

If there is any unnatural link to your site, find and fix it before you are too late.

2. Nullify Negative SEO

Your competitors have the power to hurt your SEO and get you a penalty by performing negative SEO on your site. One of the most common practices in negative SEO in which a lot of nonauthoritative/ spammy sites to link to you. If Google sees that your site is getting linked to all spammy sites, it might think of your site as unreliable.

Therefore, it important to keep a check on the sites you are getting links from. You can do this by writing a text file with all the spammy links coming to you and then upload it via Google disavow links tool page.

3. Relevant and Useful Content

Avoid publishing these types of content on your website as it seems to be poor to Google:

  • Thin affiliate pages
  • Automatically generated content
  • Doorway pages
  • Content from other sources. For instance, poor quality guest blog posts.

If you are offering any of these on your site, this is an alert to you as Google might soon penalize you for this.

4. Avoid Targeting Specific Anchor texts

The words or phrases that are used to link to a site are called anchor texts. Anchor texts play an important role as they tell Google about a link. However, there are many instances of using black hat SEOs abusing it to target specific keywords. So to handle this situation, Google finds and penalizes spammy instances of anchor text hyper-targeting.

Anchor texts are the words or phrases that you use to link to a site. Since a link’s anchor text is an important metric that tells Google about a link, black hat SEOs started abusing it to target specific keywords.

To handle such anchor text spamming, Google detects and penalizes fishy instances of anchor text hyper-targeting.

Tip: Use branded, webmaster, and domain name anchor text more often. According to Moz, 17% of your anchor texts should contain the brand terms. This is because SEO is the fundamental brand ingredient and you should use it consciously. By doing this, you will not only rank your brand keywords but will also have higher exposure for your brand. However, avoid over-doing it.

5. Be selective with Guest posting

There is another great way to build backlinks and that is by guest posting. You will be able to strengthen the SEO of your site along with getting more traffic to it. However, it is important to be cautious while posting guest posting. You will have to choose relevant guest post targets and use anchor texts that are meaningful and natural.

You should not aim for too many backlinks in a short duration of time. This trend could be seen by Google as a situation to impose the penalty.

6. Don’t let users scroll way too much for content

According to Google’s Page Layout algorithm, sites are expected to offer useful content on time to the users. Google’s thoughts on Page Layout algorithm:

“We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away.”

Google will penalize you if the fold area of your site is full of ads. You should try to fix that and consider redesigning it to move content to the top. If you do this, you will offer content immediately to the users without letting them scroll too much.

7. Trash User Generated Spam

There is no doubt that user-generated content can make or break your website. The content posted by them is useful but not when it is spammy. Spammy content posted by them can cause you Google penalty. For instance, Google penalized Mozilla when they detected spammy user-generated content on that site.

The penalty alert by Google said:

Google has detected user-generated spam on your site. Typically, this kind of spam is found on forum pages, guestbook pages or in user profiles.

As a result, Google has applied a manual spam action to your site.

What can you do is use the ‘nofollow’ tag, this will tell the search engines not to endorse any of the links in the user-generated content.

8. Reconsideration by request submission

If there are manual penalties, you can send reconsideration requests to Google.  For instance, if you find your site has faced an algorithmic penalty, you should deal with those problematic areas and be consistent with that. Since Google algorithms keep on updating, the site will be re-evaluated and you could regain your lost position and traffic once the penalty shook away.

Conclusion

There is no doubt that facing a Google penalty can be a nightmare. However, you don’t have to live under the pressure of Google penalties. They will penalize only those sites that try to manipulate and use black hat SEOs tricks to dodge the search engines.

If you don’t practice any of the things mentioned above, the chances are negligible that you would face any Google penalty. But if you do, there is always requests put forward to Google so as to re-evaluate your site.

You can also learn to recover from Penguin Algorithm in less than an hour from here.

Have your ever faced any type of Google penalty? How did you come out of it? Let us know in the comment section below!

  • seo


  • There is 1 comment


    • 1 year ago

      Sushil   /   Reply

      thanks fro sharing the information. So which off page activities we need to perform?

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