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Top 10 Advantages of Internet Marketing in 2017

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The time when only top-notch businesses set sail on internet marketing has gone now. It is time to explore the advantages of internet marketing in 2017! 

Now internet marketing is much more cost-effective, all-inclusive, easy to handle, and just a tick of mouse can, without much of a stretch do a great part of the specialized work that, as at then required outsourcing. This provides ascend to huge opportunities for both small scale and large scale businesses to enhance their sales through internet marketing in an efficacious fashion.

       Internet marketing in 2017 is rapidly developing its ubiquity and significance. Today, attention of entire world is centered around web; individuals of any age, ethnic, background and societal position are very much connected to web in one way or the other, to channelize their personal, professional or business related procedures. This lets internet marketing be an indispensable modern day tool that businesses, marketers and entrepreneurs should use to enhance their client base, marketing reach, lead generations, conversions and ultimately to increase their profits and optimize their brand.

 To understand the growing importance of Internet Marketing—JUST READ THIS-

advantages of internet marketing

Role of LinkedIn in internet marketing

“As of the main quarter in 2017, there are more than 500+ million LinkedIn followers, contrasted with 32 million in 2009.”

More of the expert life is moving on the web – and progressively, the organizations that succeed are the ones that figure out how to use internet marketing adequately.

A great deal of independent business people that I talk with are exceptionally inquisitive about internet marketing, however, they do not know how it can specifically help them expand their business. A considerable lot of them are seeing less come back from their promotions in traditional media like daily papers and direct mailing efforts, and are hoping to investigate better approaches for extending their piece of the pie.

Internet marketing is the medium that can help them expand their business and reap great profits.

Here are the 10 top advantages of internet marketing that can optimize your business exponentially-

10 Top Advantages of Internet Marketing

1.) Broad and Global Reach- Not restricted to one region or area

advantages of internet marketing

internet marketing advantages

The first of many benefits of internet marketing is the capacity to highlight your brand beyond your local area, and target more customers in result-oriented fashion. The web permits you to associate with individuals around the world at the same time. You do not need to be there, and you do not need to travel as advantage of internet marketing permits you to be in one place and let your brand have a global reach with your laptop or PC.

  • Nothing is more imperative to entrepreneurs and advertisers than to get their brand reach over to wide prospects base, and with internet marketing, businesses are accessible to millions of online clients.
  • Your brand achieves worldwide presence through different internet marketing techniques like email promoting, blog/content advertising, Social Media marketing, pay-per-click (PPC) and so on.
  • Prospects turn into leads that ultimately get converted into customers and help you increase more profits. As your brand widens its reach on internet it attracts more prospects, generates more leads and ensures more profits.
  • At the point when number of prospects skyrocket, you have open door for more clients and deals, and you get more returns on your investments too, which is a definite objective of each business.

2.) Attract Targeted Visitors, Highly Adaptable to Multitasking and Have a Continuity Effect

While with conventional marketing methods, you hope your promotions to get seen by individuals who need services that you offer, but with internet marketing, you draw in target customers, who as of now need what you have. The best part is, you do not need to be there to make a deal as internet marketing does this in well-automated and targeted manner.

  • One of the center focal points of internet marketing is the capacity to take care of a huge number of clients and purchasers as one i.e. multitasking.
  • Once the digital marketing framework is effective, gigantic quantities of purchasing and offering exchange occur inside your marketing domain without reducing the fulfillments of every client.
  • One of the colossal advantages of internet marketing is its continuity. Content advertising on sites and web journals stays utilitarian and attempting to advance your brands years after the marketing campaign to the related content is over.
  • E-book advertising produces long haul and viral impacts after the generation. For example, if you run an online campaign to enhance traffic to your website, the lingering force of internet marketing stays powerful years after the campaign may have been ceased. This needs to be considered while mentioning the advantages of internet advertising. 

 3.) Better Brand Engagement with 24/7 Brand Optimization

To be successful in the crowded market, you have to build up and keep up constructive brand awareness to ensure client loyalty. Aside from informal exchange and utilizing your own associations with your loyal customers, effective online appearance is the most vital marketing tool a business can have. A frequently upgraded site with elegantly composed and engaging content that keeps up individuals’ advantage is basic to indicating individuals how you support and offer the best incentives to your customers. Advantages of internet marketing ensure this quite efficiently, and additionally, it lets your marketing campaign run 24/7 with equal amount of efficiency.

  • With advantages of internet marketing, you are not restrained with opening hours, nor are you need to consider extra payment for your staffs. Provincial or universal time variety does not influence the accessibility or reachability of your internet marketing campaigns.
  • At whatever time an individual opens a PC and connects it to internet, S/he’s inclination to see your marketing campaign is higher rather than other traditional offline marketing campaigns.
  • With the advantages of internet marketing, prospects see services and products as per their convenience whenever they wish– no rush, no dread of shutting the shops, etc. The clients themselves claim the opening and shutting hours of their online purchases.

4.) Internet Marketing is Cost Effective & Time Effective

To channelize a successful internet marketing campaign, you need quite a less or no start-up-capital. You may begin with blog promotion, web-based social networking, and email advertising with lesser investment contrasted with traditional advertising methods, which significantly include cost of– Land, capital, work, and businessperson. These are not essential for web-based promotions, which mean decreased cost of creation, publicizing and advertising since no cash is caused on staffing, obtainment of business premises and agents. Offline conventional promotion like daily paper, radio, TV and flag may cost a large number of bucks while a little fraction of this money can run PPC publicizing on Facebook, Google and other PPC organizations.

  • The beginning expense of internet marketing is just a small amount of the huge number of dollars that TV, Yellow Page and radio advertisements cost. For instance, you can get a free posting on Google Local that will be similarly as successful as an exorbitant Yellow Page advertisement.
  • Furthermore, while traditional advertisements may keep running for a brief span, an optimized internet marketing campaign can ensure long-term successful results.
  • You can likewise spare cash with online Pay-Per-Click publicizing where it is anything but difficult to try different things with little advertisement volumes until you culminate your technique and after that extend spending when you are guaranteed of positive returns.
  • Internet marketing is quite quick and simple to begin. You can set up your internet marketing campaign at anytime as per your convenience. For instance, email marketing, which is one of the best web advertising procedures, can be set up in a matter of hours.

5.) Everything can be Measurable and Well-Automated in Internet Marketing

advantages of internet marketing

Internet Marketing and Analytics (source – LinkedIn)

When you put an advertisement in the daily paper or a magazine, it can be hard to access the immediate deals and their sales affect for your business. With internet marketing advantages, everything can be followed and tracked through detailed diagrams that delineate activity development, traffic growth, leads and deals transformations from your specific search marketing efforts. Utilizing free analytics tools like Google Analytics will help you measure the success of your internet marketing campaigns. It is anything but difficult to compute ROI of your advantage internet marketing campaigns so you can analyze the phenomenal value created from your campaigns. An internet-marketing audit helps you perceive how well your internet marketing projects are performing today.

  • Another powerful benefit of using internet marketing (IM) is the power of easy and result-oriented automation.
  • In offline traditional marketing, advertisers need to appoint best hands for different assignments while internet marketing has a superior time-saving opportunity.
  • The advantages of internet marketing offer an opportunity to get each part of your business completely computerized or automated.
  • You can easily get the best tools for your internet marketing campaigns that will automate your campaign in a target-oriented fashion, and at the same time, you can invest your energy accomplishing something else.

6.) Powerful in Demographic Targeting, Provides Real-Time Result and ensure Quick & Convenient Service Delivery

How much a web based advertising effort can target and measure the reaction from particular demographics is quite astounding to entrepreneurs who generally prefer traditional media advertising. New online tools and web-based publicizing platforms permit you to explicitly focus on the particular buyer demographics, well on the way to purchase your items. Specifically, on the off chance that you need to target youngsters between the ages of 16-30, you will require an internet marketing methodology to contact them where they invest the majority of their time i.e. on internet.

  • With web-based advertising you do not need to hold up weeks to see a noticeable boost in your business. With a paid internet marketing effort, you can see real-time results that empower you to adjust your marketing campaign to accomplish the result you always wanted.
  • On the off chance that your internet marketing is not working viably, continuous real-time monitoring will permit you to find out precisely where your marketing campaign is going wrong.
  • Internet marketing is inconceivably convenient too as it incorporates easy accessibility, and consumers need not to pay anything to meet you anywhere all across the world. This expels the cost of transportation to buy products and services across borders.
  • Delivery of items can also be tracked online and customers can get computerized downloadable items just through a click, which lets internet marketing ensure best customer experience.

7.) Helps in Follow Ups and let marketers maintain an After Sales Relationship

  • It is a typical practice in traditional market to see traders giving their business cards to clients after deals. Most of the times clients on such events, misplaces the cards and it is just when the need emerges again for the same kind of service, they start to think where the card is. In internet marketing, you can easily get email addresses of both- the purchasers and the prospects. You may begin follow-up marketing to prospects by means of auto responding email and hence you can establish an effective after-sales relationships with your existing purchasers.
  • The email gives profitable data about the item purchased, related rebates and coupon accessible on different merchandise and services, and hence acquaints new items to the clients.
  • Online networking is awesome roads to associate reliably with your clients making them your esteemed audiences. Furthermore, since the objective prospects are oftentimes alone while making their purchase decisions through internet marketing, they are not likely to get diverted because of others’ influence.
  • One of the special advantages of online marketing is the procurement and arrangement of instant responses to queries and doubts related to products and services that help in ensuring better services and ultimately optimizes branding.

 8.) Aids you refine Your Strategy and optimize Marketing Campaigns to Target Markets

advantages of internet marketing

Benefits of Internet Marketing in a flat world

Utilizing internet marketing analytics tools will let you test conversion rates and accordingly you can refine your marketing plan. Web-based marketing makes everything fair and permits smart small companies to compete in the marketing field that beforehand, would just be for bigger enterprises that had massive advertising budgets with them. It lets you track ROI of your DM campaigns, and help you make flawless marketing campaigns that are more target and result-oriented.

  • Advantages of Internet Marketing enables ads targeting based on numerous factors such as gender, age, location, interest and hobbies.
  • Advertising and marketing campaign could be targeted by filtering these demographic factors. Two or more factors can also be combined to establish target market.
  • Decisions can be made to target advertising on female aged between 22-35 in the united state for a particular product or niche, while elderly people can be targeted for another service.
  • Targeting can be extremely troublesome in traditional promotion like TV, radio, magazine, daily paper if at all achievable. While in advantage internet marketing, you can effectively channelize target-oriented campaigns by using tools of behavioral analytics and PPC advertising networks.

9.) Personalization, Instant Transaction Execution and Customers’ Data Collection

Internet marketing benefits fare superior to conventional traditional marketing in terms of personalization, transaction execution and data collection. A large number of clients can be served simultaneously in view of every client’s particular interests as showed by their white lists, previous items purchased, IP addresses, pages visited, cookies, etc. Different other methods for personalization are opinion surveys, study, geo-targeting, etc. This makes it easier for online shoppers to stay connected with you and get their desired products in a hassle free manner. Product filtering is also an effective example of personalized online service.

  • Online transaction is effortlessly executed with digital payment services that are quite effective in ensuring instant execution of all kinds of transaction in the most secured way possible.
  • In internet marketing, all payment processing and transaction procedures are executed by a third-party payment processing company e.g. Papal. 
  • Advantages of online marketing are also comprised in the ease of customers data collection, which can be easily done through tracking software and automation tools.

10.) Better Diversification that ensures Faster Growth & More Profits- in Quickest Possible Time

Diversification is vital in highlighting and publicizing your business to prospects. This implies utilizing numerous variations of internet marketing strategies to reach prospects and gain their confidence. Advantages of Internet Marketing make such diversification quite easier as if you wish to use SEO & SMO, you can easily do it through different channels like-

  • PPC search engine or Social Media Marketing.
  • SEO campaigns by outsourcing an SEO techie who can optimize your website and ensure more traffic
  • Similarly, for content marketing, you have options like business blogs, landing page content, e-books, lead magnets, cheat sheets and many other channels to enhance the advertising reach of your brand.
  • This helps brands channelize their marketing campaigns in more encompassing manner, by ensuring better growth and more profits.
 advantages of internet marketing

Role of online leads in business growth

We have also found that firms’ growth rates ascend alongside the extent of leads created on the web. Businesses that generated 40 to 59% percent of leads online developed at four times the rate of those with no online leads.

Conclusions-

In today’s time, if you run an offline business, Advantages of Internet Marketing can easily take it to another level by creating an optimized online presence for your business through:

  • Digital Marketing Campaigns
  • Email Marketing Campaigns
  • Content Marketing Campaigns
  • Affiliate Marketing through affiliate marketers and joint ventures
  • Pay Per Click Search Advertising
  • Social Media Marketing, etc. 

For this, you need to have an adept knowledge of internet marketing advantages, or you should hire professionals in your core team, who are certified in Digital Marketing.

To get certified in Digital Marketing- Join our Digital Marketing Certification Course

Have any doubts about the advantages of internet marketing- let us know by dropping in comments below.

A Certified Corporate trainer involved in Leadership and Life Skills coaching with a holistic 3Q approach. As an E-business Influencer and Digital Media Trailblazer, my forte includes Business leadership, Branding, Social Media and Digital Marketing, Online Advertising, Global Marketing Strategy and Refining of Marketing Processes.
  • Digital-Marketing


  • There are 3 comments


    • 10 months ago

      Sejal   /   Reply

      Interesting blog about advantages of internet marketing, and what all benefits are there of internet marketing. And why one should prefer internet marketing for making name of the brand, because there are lots of benefits of doing internet marketing.It was very kind of you to share the blog.

    • 9 months ago

      Morris Edwards   /   Reply

      Great blog. Another benefit of online marketing is the power of easy, one-mouse-click automation. In traditional offline marketing, marketers leverage the benefit of delegating best hands for various tasks while internet marketing has a better time-savvy opportunity. Thank you.

    • 4 months ago

      Amara   /   Reply

      Timely article Satyendra! This just makes sense most especially that many consumers find comfort and ease in using the internet for buying/shopping — just a click from their mouse and voila product sold. Also, many businesses have gone into internet marketing as well aside from them selling/promoting their products in their own stores/stalls. With the help of social media and SEO, brands are given wider reach on their target market.

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