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Are You Making These 3 Common Social Media Marketing Mistakes?

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In the present day world it is an unimaginable situation for a business to be absent from social media platforms. Every business is trying its level best to generate more and more business in a social way by making their social media presence stronger and stronger. But, there are few hurdles in the path and this blog discusses 3 social media marketing mistakes that you may be committing till now.

1. No strategy for social media operations

Are you amongst those who simply tweet, pin or post on various social media platforms and patiently wait for some magic to happen and bring in enough traffic on your site? If you nodded your head confirming it, then you are in trouble! Before even stepping in and creating a business page on a social media platform, you need to have a detailed business strategy to conduct yourself on social media. It must be understood to operate without a strategy on social media is not just ending up wasting your precious time but also all other valuable resources including money and ultimately the leads.

2. Failing to realize that social media is a medium for conversation

Social media platforms are a good opportunity to communicate your warmth to your wide range of customers by simply addressing the query or grievance of a dissatisfied customer. You need not appear loud on social media while solving a problem but you should also not let the complaints or queries get piled up over time. In both these cases you will lose the respect of your customers and they will get an impression that you simply do not care about their opinion and problems.

3. Failing to understand the subtle relationship between people and SEO

Assuming that you will rank high on SEO without considering the tastes and preferences of the masses is a big mistake that the businesses commit. How will your content rank high if people are not motivated enough even to hit a like on it? You must remember that the content you post on social media platforms must be interesting enough to go viral in the shortest possible time. This will actually increase our ranking on SEO as well.

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