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Are You making These 8 Big Social Media Marketing Mistakes?

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Facebook, LinkedIn, YouTube, Google+, Twitter and Pinterest are the most famous social networks available these days. These social networks are an inescapable part of our lives. We know about latest trends be it in fashion, in electronics, education, employment through them. Today, Google is the global all rounder teacher. You just need a name and Google will find it what all it means. Facebook has defied all time boundaries and you can connect with a friend you met 20 years ago. Time and space are no longer relevant factors for meeting and connecting with people. These social media networks have changed the way world used to function. Now, we live in a utterly connected world where conversations are live and updated. When society changes its way of functioning, there’s no way out for businesses but to wholeheartedly accept change and remain competitive. Sticking to old ways shall sooner or later render them useless.

Websites are no longer enough as business’s digital storefront, business’s need to be present on Twitter, create their page on Facebook, making account on LinkedIn. Business’s need to be present where their audience is. Business’s get more focused and targeted clients. They have access to customers personal likes/dislikes. They know when their customers are online, their status and their comments. When business’s are privy to such information, they are definitely going to modify and adjust their marketing strategies. Customers can be made aware of how new products are to be used, instructions for use, precautions to be taken while in use, all can be explained on social media. Customer complaints and grievances can be readily sorted out. Studies have shown that customers appreciate business’s resolving issues posted online via various social networks.

Brands and businesses have to start early with their social media marketing because it is less costly to start early than to catch up later. Brands may realize that their competitors have already made a mark with tons of fans and followers on Twitter and on Facebook. People are receptive to personal messages, customized images and not to uniform advertisement because people see social networks as personal relationship space and not advertisement banners. At the same time, when brands are going to be present in front of potential customers 24×7, customers are naturally going to buy products from them as customers have been interacting with sellers for a long time and they build trust and a mutual understanding between them. Needless to say, business’s sales experience manifold jump.

Social Media networks is a great way to connect with customers who remain hidden or the brands did not know they ever existed. Its about extending boundaries of target audience which ultimately translates into increased sales and thus increased profits. Besides, social media offers a level playing field to everyone and does not give any unfair advantage to brands which enter trade with deep pockets. Each brand irrespective of its size tries to attract and grasp its audience and build genuine relationships. Thus, social media is a part of marketing strategies of business of this millennium. Facebook has been actively  used for marketing purposes for quite some time, but now days even Twitter, Instagram, Pinterest and Google Hangouts are rigorously looked by various brands.

Here are some common mistakes which must be avoided at all costs:

  1. Using social media only for selling– Lets set things straight, people don’t come to social media networks for buying or purchasing products or services. Social Media platforms are meant for interactions, discussions, sharing opinions and ideas and if in the process brands are able to sell their products, that is an added advantage. People do not pay attention to advertisement posts on Facebook or Twitter. Social media is all about user generated content.
  2. Talking at people and not with them– Social media sites is all about building relationships with people based on their lifestyles, opinions, interest areas. Thus, brand’s strategy should be about initiating and maintaining conversations with their audience and not just talking at them. I would go ahead and say it is more about listening than speaking. A good indication that brands are going wrong here is that almost all of the posts posted on the social media platforms shall go unanswered.
  3. Talking to the wrong people– Social media marketing is all about finding people who are genuinely interested in the brand’s products and services. Selling books to music enthusiasts makes no sense. Brands should spend time and energy to find out real audience who might be certainly interested in its offering.
  4. Asking your audience to re-tweet or share your content with your audience but not taking to them otherwise– If brand’s only interaction with its audience is to communicate to it to share its content or re-tweet it, then it should surely realize that it taking the wrong road. Audience on social media platforms is not dumb, they are there to interact and build communications and relations of mutual trust. If the only communication between brand and its customers is to spread its content, but customers are not going to pay heed to brand’s requests and never really pay attention to its other calls also.
  5. Broadcasting the same message across all channels– Facebook, LinkedIn, Instagram, Pinterest, Google+, all serve different purposes and that is why they exist. Posting same content on all platforms is a huge blunder. Posts and information has to be tailor-made to suit the needs of each platform. For example, posting something formal and serious will not bring results as it would have resulted had the same content been published on LinkedIn. Posting photographs on Instagram has its own share of benefits which will not result had those very same photographs been posted on Twitter.
  6. Focused on numbers and not on quality– If business’s are more concerned with numbers of fans, followers, likes, shares rather than the quality of conversations between potential customers or between brands and customers, then their presence or absence is not going to make an impact.
  7. Posting infrequently– A tweet has a shelf life of 15 minutes whereas a Facebook post has a shelf life of 60 minutes. So brands need to be constantly on their toes and post regularly and post about things which are relevant and meaningful to its potential customers.
  8. Not monitoring what people are saying– Online reputation is the biggest strength of any brand. So, all efforts should be made to build it and preserve it. It includes addressing  complaints and thanking for compliments and praise.

Source: Google

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