In India, 83% of companies agree that marketing strategies cannot be successful without the use of social media. Many companies have Facebook pages for their brands as it has the largest reach. At last count Facebook had 670 million worldwide and over 25 million in India. These figures along with inspiring success stories of firms [...]
About pradeepchopra
Among the pioneers of Digital Marketing in India, Pradeep has been part of the Internet Industry since 1999. He is a Co-founder and CEO of Digital Vidya, India’s premier Digital Marketing training company. As a Digital Marketing evangelizer, Pradeep empowers & enables CXOs, Sales & Marketing Professionals, and Digital Marketing professionals to leverage Digital Marketing for their organizations.
Pradeep has personally trained over 1000 professionals including CEOs across India in helping them meet their business objectives using Digital Marketing.
Till Oct 2009, he was one of the co-founders of OMLogic Consulting, one of the India’s leading Digital Marketing companies. Prior to OMLogic, Pradeep was a co-founder of Whizlabs Software, an IT education company, where he built a global brand (using Digital Marketing) for which Whizlabs won the 'Most Innovative Indian IT Company' award from NASSCOM in 2004.
Pradeep is an international speaker & an author on Digital Marketing & Entrepreneurship. His previous speaking assignments include speaking at Search Engine Strategies (USA), Global Entrepolis @ Singapore, NASSCOM India Leadership Forum, TiE and Web Innovation conferences. He writes on Entrepreneurship and Digital Marketing for Wall Street Journal.
A graduate from IIT Delhi, Pradeep is a core group member of TiE Delhi’s Special Interest Group on Internet. He is also a part of the Global Committee at SEMPO (Search Engine Marketing Professional Organization), a non-profit that nurtures the growth of Search Engine Marketing globally. His obsession for the digital medium has led him to believe that the Internet connectivity is more important than the water supply :). He can be reached through his profile on
Facebook.
Website: http://www.digitalvidya.com
pradeepchopra has written 23 articles so far, you can find them below.
Social Media Insights
Birthday Wishes and Social Media
When I turned 33 on May 11 last year, I used the statistics on the birthday wishes I received through various platforms – from phone calls to Facebook – to look at the advantages of digital marketing in my blog post “Can Birthday Wishes teach you the importance of Digital and Social Media?” This year, I gathered even more [...]
How To
How to Turn Customers into Brand Ambassadors
After I talked about the future of “search” in my previous article, lets now look at what a brand should do to win in the new “search” paradigm. It starts with listening, a simple act in the digital world the importance of which is yet to be fully understood or appreciated. Listening to conversations about [...]
News
From Chennai, to Bangalore, to Singapore to spread the Digital Vidya!
Digital Vidya is India’s premier digital marketing training company and the first to launch Social Media Marketing workshop series in India. With the mission of contributing to the growth of digital marketing industry, Digital Vidya helps build and nurture digital marketing talent by delivering hands-on workshops in various areas of digital marketing – SMM (Social [...]
News
Digital Vidya is Hiring – Looking for Social Media Geeks!
Digital Vidya movement (that’s how a lot of Digital Marketing folks refer to us ) is entering into its 2nd year. The journey is going to be even more exciting and we plan to make much bigger difference in forwarding Digital Marketing industry not just in India but in other parts of the world (yes, [...]
Case of the Week
[Case of the Week 7: Social Media Positioning|Oct 17- 24 2010): Social Media Positioning
Another brain teaser for this week, continuing with our Case of the Week Series, lets solve this week’s question together. You are appointed to launch n grow a Facebook Community around a recently launched product by an emerging company. Which of the following approaches will you take to name the page on Facebook: a.) Make [...]
Social Media Case Studies
The Future of Search (Wall Street Journal)
It was Sunday and we were planning to go out for ice cream. I recalled someone talking about Cocoberry, a frozen yoghurt chain. I searched for “cocoberry” on Google and saw the link to Cocoberry’s page on Facebook. I visited the page and saw numerous comments by many of their satisfied customers. I could also see [...]
Case of the Week
Case of the Week 5 (Online Reputation |Sep 14- 20 2010): Online Reputation Management
Time to tickle your brains, lets work out together on this week’s question on “Online Reputation” Case of the Week 5 – Online Reputation You are a product manager of a consumer product. While searching for your product name, you find a really nasty review (on a discussion forum) about your product as the top [...]
Case of the Week
Case of the Week 4 (Digital Advertising | Aug 30 – Sep 5, 2010): Localized Advertising
Here is another Case of the Week to test your skills in using Digital Advertising You are a Digital Marketing Manager for a Localized Business with presence in Delhi & Mumbai. You have to promote a new product launched by your organization through Online Advertising. You have a limited budget and want to target the [...]
Case of the Week
Case of the Week 3 (Social Media | Aug 24-30, 2010): Facebook Advertising
Lets open up a new shell of Social Media Insights with our Case of the Week Series Case of the Week 3: Facebook Advertising You are the Community Manage for a large FMCG brand. Your Head of Marketing has given you the job of initiating FB Ads for your community on Facebook. You’ve a limited [...]
