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Author Archive

NASSCOM Product Conclave (NPC) 2017: India’s Largest Product Showcase to the World

NASSCOM Product Conclave (NPC) 2017 is back! Are you all geared and ready to showcase your product at the NASSCOM Product Conclave (NPC) 2017? This year it is going to be bigger and better for the digital industry. As we’d shared in our previous series, NASSCOM Product Conclave 207 is a 2-day event on Nov 2nd-3rd to […]

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Interview with Navin Manaswi, Chief Data Scientist, Mantra.ai

     -     Oct 4th, 2017   -     Data Analytics, Expert Interviews   -     1 Comment   -    , ,

Navin Manaswi is an alumni of IIT Kanpur, whose hunger for data crunching and algorithmic task helped him explore Data Science in 2013. The love for Data Science for him has kept increasing since then. He has delivered end-to-end AI solutions for telecom, insurance, digital marketing, media globally. Before joining Mantra.ai as Chief Data Scientist, he […]

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People Centric Marketing – Create Impact by Putting People First : Webinar Recording

     -     Oct 1st, 2017   -     Digital Marketing, Webinars   -     0 Comments   -    ,

In a world full of people hailing from different backgrounds and fields, it is important to realize the needs of one and all. This is important especially for marketers to study the market carefully and thus assess the trends, accordingly so as to excel in the domain. Moreover, in this mobile-driven world, it is equally […]

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Interview with Ruchi Bhatia, IBM, University Branding Specialist

Ruchi Bhatia started her career in 2000 in Sales and Marketing. Later, she moved to HR. In her last role, Ruchi managed Employer Branding for IBM India as Employer Branding Lead. Her role was very interesting at the intersection of HR and Marketing. IBM leveraged Digital Media Marketing to create IBM India Employer Brand on […]

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Interview with Vishal Jain, OYO Rooms, VP – Growth & Marketing

After completing MBA from MDI Gurgaon, Vishal Jain started his career in Airtel and since he majored in Finance, he took up a role in their finance team. First 4-5 years of Vishal’s career were spent working on various roles within the finance domain. He was someone who was very good with numbers but was still […]

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Interview with Kanika Mittal, Reebok India, Director – Brand Marketing​ and Communications

Kanika Mittal became the Marketing Head of Reebok India at the definitive moment when the brand positioned itself as a fitness brand and moved away from its strong sports heritage. With a healthy repositioning challenge ahead of her, she undertook her role with a single-minded approach to innovate and introduce fresh ideas in every aspect […]

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Interview with Sumit Puri, Chief Information Officer, Max Healthcare

     -     Aug 24th, 2017   -     Data Analytics, Expert Interviews   -     0 Comments   -    , ,

Sumit Puri is an Engineer by qualification and an MBA from IIM Bangalore and has over 23 years of IT Leadership and Management experience. He has worked in leading global organizations like GE Capital, Pricewaterhouse Coopers, Prudential and Max where he successfully led and implemented several business dashboards and predictive and cognitive analytics programs for […]

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Going Global? Key Steps to Expanding Your Business Globally: Webinar Recording

The establishment of a business entity is done with a perspective of blooming it like a bud to a flower. The journey entails a lot of challenges, hardships, losses, profits, break-even points by the time it reaches a state of sustainability. Further, to expand business globally is another aim these days. To enlighten the entrepreneurs, […]

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Interview with Surbhi Kapoor, a Business Analyst turned Digital Marketing Training Consultant

Surbhi Kapoor has done her graduation from Delhi University. After that, she got an opportunity to work for Barclays as a Bussiness Analyst for 2 years and got to know about Digital Marketing and its benefits in today’s time. Which course of Digital Vidya did you participate in? How did it help you acquire new skills related […]

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Interview with Vedanarayanan Vedantham, Digital Marketing Visiting Faculty, S.P. Jain Institute of Management & Research

Vedanarayanan Vedantham has headed Digital Marketing and marketing overall at multiple consumer tech companies spanning fashion, travel and education and consults for Ed-Tech companies today. Digital Marketing was, is and continues to be amongst the most critical components of the Go to Market playbook for digital first companies. How did you get into Digital Marketing? […]

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