Jasleen Kaur, Author at Digital Vidya
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Author Archive


Interview with Shreshtha Mathur, Reliance Jio, Social Media Lead

Shreshtha Mathur is a small town girl with over 10 years of work experience, 7 years in Social Media Marketing and Brand Management. She has worked on various brands and campaigns, like Idea, Tata Capital, Ambi Pur, Kellogg’s, Tata Value Homes, Airtel etc…  Currently handling Reliance Jio’s Social Media Marketing and Digital Campaigns, Shreshtha utilizes the […]

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7 Steps to Build an Effective Digital Marketing Plan

     -     Feb 13th, 2017   -     Digital Marketing   -     0 Comments   -    , ,

Digital marketing is a moving target. Consistently it feels like there’s another new social community you have to know, another advertisement platform you have to master, or a Google algorithm change making you adjust your content. With this consistent change comes a steady pressure to “keep up,” but successful digital marketing originates from being proactive […]

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Interview with Satyarth Priyedarshi, Jio, Assistant Vice President – eCommerce

Satyarth Priyedarshi started off after his MBA into retail with Shoppers Stop. This gave him a chance to work with a stalwart like R. Sriram, who was completely customer-obsessed. Shoppers Stop was a very metric-driven company, and leaders like Kumar Rajgopalan instilled values of a Systems & Processes-based approach with measurability and profitability. Importance of Digital Marketing Satyarth spent […]

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An Interview with Vikas Kundu, Sales Executive turned Web Analyst

Vikas Kundu started his career as a sales executive. During his job, Vikas felt that Digital Marketing is dominating prominently, especially in e-commerce sector wherein customers simply take products’ information & buy later from e-commerce portals such as Flipkart and Amazon. As everyone wants to secure the future & embrace growth; so, Vikas decided to learn Digital […]

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Interview with Content Marketing Expert : Sanjay Shenoy

     -     Jan 31st, 2017   -     Content Marketing, Expert Interviews   -     0 Comments   -    , ,

Sanjay Shenoy has been into Digital Marketing for the past 7 years now. He started off as a freelancer with clients in Bangalore, Singapore and USA. After which, Sanjay made that into a full-fledged agency which he ran for about 4 years. He thought that he should give product companies a try, which is when […]

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Interview with Fashion Blogger Shalini Chopra

     -     Jan 24th, 2017   -     Bloggers Interviews   -     1 Comment   -    , , , ,

Shalini Chopra is a renowned fashion, style and beauty blogger who hails from Bangalore, India. To show how people can be beautiful, trendy, stylish in every sense according to the latest trends of the moment is her goal! Shalini aspires to be a source of inspiration for everyone who likes fashion and those who want […]

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Interview with Murtaza Adenwala, Digital Marketing Head, Mahindra Holidays & Resorts

Murtaza Adenwala has about 16.5 years of experience in managing digital initiatives across various digital media functions. Currently steering digital duties for Mahindra Holidays & Resorts.  Murtaza is a post graduate in information Technology, EMBA in marketing, M.Phil. in business management with additional specialization certifications in system  management and Microsoft certified solution developer and now […]

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An Interview with Jhilmil Saxena, MCA Professional turned Senior Digital Marketing Executive

Jhilmil Saxena holds a MCA degree as her professional qualification. As she is a Senior Executive in Digital Marketing so it plays a crucial role in her current profile.  Which course of Digital Vidya you participated in? How did it help you acquire new skills related to digital marketing? Jhilmil: I opted for the Certified Digital Marketing […]

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Interview with Fahd Khater, Skyhigh Advertising Managing Director

UAE-based Fahd Khater has been working in the field of marketing for the last 18 years, that paved the way to master so many aspects of marketing management, and skills from strategy & planning, to sales, to digital marketing, and this brings in the fastest moving and growing science.  Importance of Digital Marketing Leading a team […]

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Interview with Dr.Som Singh, Unspun Consulting Group, Founder & Chief Marketing Advisor

Dr.Som Singh helps businesses accelerate to new heights by helping write their success story. She is a start-up advisor, an angel investor, Nasscom 10K, Microsoft & Target Accelerator mentor and most importantly a digital marketing consultant. Dr. Som is the Co-trustee and Director at Centre for Entrepreneurial Excellence (CEE), while also the founder of Unspun […]

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