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Digital Marketing in Pharma Industry: A Complete Guide

Prior to booking an appointment: 77% of patients used search 83% used hospital websites 54% used health insurance company sites 50% used health information sites 26% used consumer-generated reviews ( Source: Google’s Report on The Digital Journey to Wellness: Hospital Selection ) Digital Marketing should now be part of your overall marketing strategy, no matter […]

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7 Concepts to Help You Learn Facebook Marketing like a Pro

Quick Stats: 22% of the world’s total population uses Facebook. (Source: Statista) Quick Stats: There are now more than 50 million small businesses using Facebook Pages to connect with their customers  (Source: Facebook) Quick Stats: 4 million of active businesses pay for social media advertising on Facebook. (Source: Forbes) If you’re a marketer, you know the importance […]

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Why Should You Learn Google Analytics : 15 Benefits that You can’t Afford to Ignore

Processing the Raw Data – Is it important? Does it help? What gets measured, gets managed. – Peter Ducker, Management Guru The goal is to turn data into information, and information into insight. – Carly Fiorina, ex-CEO, HP War is ninety percent information. – Napoleon Bonaparte It can not be emphasized upon enough, how important […]

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What is Content Marketing: Learn Engaging Content Marketing Techniques

53% of marketers say blog content creation is their top inbound marketing priority. –HubSpot, 2017 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. –Demand Gen Report, 2016 On average, B2B marketers allocate 28% of their total marketing budget to content marketing. –Content Marketing Institute, 2015 What is Content Marketing? Content […]

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What is SEO: 5 Powerful Secrets That You Might Be Overlooking

The best place to hide a dead body is Page 2 of Google Search Results. – Anonymous Scenario 1: SEO is anything but dead! If the opening quote seems cryptic or doesn’t make much sense to you, welcome, you’ve come to the right place. You’ve reached a planet called “Basics of SEO”. This is the […]

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What is Digital Marketing – Overview and Basics

What is Digital Marketing? What are the basics of Digital Marketing? What kind of job opportunities are there in Digital Marketing Industry? What are the skills required for a successful Digital Marketing Career? If you came here looking for answers for these questions. Read on, this article is for you. Digital Marketing, often referred as […]

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SEO Manager: The Magician Behind the Search Traffic

Have you heard about SEO or SEO Manager? We depend on search engines in our daily lives to find solutions to all kinds of problems – big or small. SEO Managers are the magicians working behind the scenes, bringing certain results to our notice at the top of search list, and we make our choices […]

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Innovative Digital Marketing Campaign Strategy: 4 Brands to Learn From

Every year we come across many marketing campaigns that catch our collective fancy and pull at the strings of our hearts. In this article, we dive deep into digital marketing strategy through recently successful campaigns pulled off by four world class brands, and learn how they do what they do. This is a trip to […]

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7 Ways to Make SEO Earnings a Real Part of Your Financial Game Plan

Have you been doing SEO for a while now and have been wondering about to make a viable SEO earnings option? Then this article is for you. Do you dream of making your paycheck from your SEO ventures while sitting on a beach sipping pina colada and hearing the waves hit against the shore? Or […]

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