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How Brands are Nailing Social Space in India: Social Media Marketing Case Studies

“Online is old news. Online in Social Media is today’s news. Social Media is no longer a subset of Internet. Social Media is the Internet.” –Anonymous This is not an exaggeration by any means but the reality of our times. Social Media controlling our behavior and defining not only our interactions but our lives at […]

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Age of Facebook: Secret Skills and Traits of a Facebook Marketing Expert

Worldwide, there are over 2.07 billion monthly active Facebook users for Q3 2017 (Facebook MAUs) which is a 16 percent increase year over year. (Source: Facebook) 1.37 billion people on average log onto Facebook daily and are considered daily active users (Facebook DAU) for September 2017, which represents a 16 percent increase year over year. (Source: Facebook) […]

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Bring Out Your “A” Game with these 5 Social Media Certification Courses

If this article has caught your attention then I’m safely assuming that you’re someone who is seriously working to build a career either as a Digital Marketer or more specifically as a Social Media expert. Why should I assume so? Simple, if you’re seeking information on a professional certification, you’ve got to be serious about […]

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5 Hacks for Drafting a Killer Content Marketing Resume

“The challenge of life, I have found, is to build a resume that doesn’t simply tell a story about what you want to be, but it’s a story about who you want to be.” Oprah Winfrey Now that’s a powerful thought from one of the most powerful personalities of 20th century. Let’s face it, how […]

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Automotive Digital Marketing Case Studies: 5 Times Automotive Brands Totally Nailed It

Digital Marketing has grown to become and all-encompassing field of business in itself, in a very short span of the time, thanks to its effectiveness and measurability. The fast growth has also baffled marketers around the world into how to harness its power rightly and to deploy it for their brand campaigns. The dynamism doesn’t […]

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5 Types of Digital Marketing Strategies for 2018

1.) SEO (Search Engine Optimization)  A. Quick Stats In 2018, the average firm is expected to allocate 41% of their marketing budget to online, and this rate is expected to grow to 45% by 2020. (Source: Web Strategies) Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of […]

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The Ultimate Instagram Guide for Business and Marketing

What is Instagram Marketing for Business? Using Instagram as a strategic marketing channel for promotion of a brand or business to its target audience, is Instagram Marketing for Business. It’s not a textbook definition, hence the lack of popular business jargon. It’s not even a quote from someone, hence the lack of forced inspiration. It […]

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How to Use Twitter for Business and Marketing: Best Twitter Marketing Tools

“Twitter is a discovery platform. News first breaks on Twitter. If you want to know what’s happening across the world, you come to Twitter.” Taranjeet Singh, Director – India Operations, Twitter (Source: Economic Times) This statement from the newly appointed, rather elevated, Director of Twitter’s India Operations sums up the power, differentiation and brand positioning […]

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Digital Marketing in Pharma Industry: A Complete Guide

Prior to booking an appointment: 77% of patients used search 83% used hospital websites 54% used health insurance company sites 50% used health information sites 26% used consumer-generated reviews ( Source: Google’s Report on The Digital Journey to Wellness: Hospital Selection ) Digital Marketing should now be part of your overall marketing strategy, no matter […]

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