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BangBang! Hindi Movie Exclusive Premiere For UAE Exchange Superfans

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Brand:

UAE Exchange is a leading global money transfer, foreign exchange and payment solutions brand, with a wide presence across 32 countries in five continents, with over 700 direct offices.

Executive Summary:

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The purpose of Movie Magic Contest was to reward our Facebook Super Fans with an event to honor their affinity with UAE Exchange. The campaign featured a contest, where three simple questions were asked on the Facebook page of UAE Exchange and 50 winners were selected, who answered correctly. The winners were rewarded with two passes to watch the exclusive première of the Hindi movie Bang Bang! The première of the movie was held on 1st October, 2014 at Ibn Battuta Mall, Dubai, UAE. Empire Gulf International, the official distributors of the movie in UAE region, partnered with
UAE Exchange for the event.

Appeal of the campaign:

To participate in the contest, the participant had to answer three questions on the Facebook page of UAE Exchange and enter his/her contact details. It was an opportunity to our fans to be the first ones to watch the movie in the region, as its actual release date was on 2nd October, 2014.

Nature of the campaign:

Business to Consumer

Duration of the campaign

17th to 27th October, 2014

Objectives of the campaign:

  • Reward Super Fans
  • Build loyalty among the fans/customers
  • To build a compelling reason for interaction with customer using the unique nature of social media
  • Increase followers
  • Develop organic relation between the Brand and the Community

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Strategy:

  • Conceptualisation about the campaign, defining mechanics, terms and conditions, and planning of the event
  • Steps were taken to popularise the campaign and widen its reach. Towards this, articles were published on various blogs, the news was shared on the company’s Facebook profile page, web banners were placed on corporate global website, blogs etc.
  • Online ads were run on Facebook, Youtube and other websites

Channel:

Facebook in itself is a very interactive and popular social media site. UAE Exchange has over half a million fan base on Facebook.

Highlights:

  • 8095 New likes on the Facebook page of the Brand
  • 1,840,000+ people reached and 24,500+ people engaged during the campaign
  • Contest video/Movie trailer received over 60,000 + views on Youtube
  • Over 750 entries received
  • Out of total 150 guests invited, over 135 guests attended the première.


Post event comments:

Syed Muzaffar

Thank you for your wonderful entertainment movie it was awesome enjoy a lot, Unexpected Popcorn & Drinks 🙂 as well as Ending Surprise Gift it was really nice. All the Staff was amazing and cooperative. I am using UAE services since very long time for Bank transfers, Western Union and currency exchange and I am satisfied with your services. Over all it was amazing. I would be expecting more prizes in future 😉

Tony Mathew

Overall it was really beneficial. I would like to appreciate UAE exchange crew who welcomed us there as they were very pleasant and enthusiastic in greeting guests. Regarding UAE exchange services, it’s great. I never looked for any other options when sending money.

Anita Sugandh‎:

Thank you UAE Exchange team for the warm welcome and the gift bag…we really enjoyed the movie, it was a great experience, never been to a movie premiere before. Thank you ‪#‎UAEExchange for making ‪#‎Bangbang a memorable movie

Amandeep Singh Kahlon:

Its a huge exp in my life with uae exchnge.i nevr thought in my dream i give my watching movie exp with live telecast….i just shre my happies with my frnd and uae exchnge..Selfie with UAE Exchange crew at Bang Bang

Hetal Shah‎:

tnx a lot dear UAE Exchange for the premier of Bang Bang movie with warm welcome …..Enjoying movie with popcorn and soft drink and nice gift…. All staff r amazing

Mahesh

Once again I would like to thank you for the wonderful time we spent, courtesy UAE Exchange family. All the staff was ‎very helpful, friendly and cooperative.

Vishwadeep Bhardwaj

We were overwhelmed by the hospitality of UAE exchange and its staff and it made this movie an unforgettable experience. Though the movie and the gifts were amazing , but it was the hospitality that stood out and won hearts . Thank you .

Joseph Fernandes

The movie was okay but the organization was fantastic. I really appreciate the efforts put in organizing the event. Moreover the warm welcome and friendly approach of the all the staff was overwhelming. Thank you and all the best for the future.

Mohanty Tulasi

Excellent Service……….. well done. Great Job done last night UAE Exchange. I really enjoy so much the Movie. UAE Exchange Marketing People so cooperative. Nice Friendly…..

Abhilash Thomas

First of all, I would like to convey my thanks for the whole team of this unit for giving us a magnificent evening. We were so much exited to watch the movie “Bang Bang” before the releasing date and much impressed with the service provided by UAE exchange. “THUMBS UP”. Also remarkable hospitality like Popcorn, Pepsi and finally with so much of gift … thank you for the tremendous evening.

Manish Mandalia

Quite frankly – delighted with this initiative of UAE Exchange and glad to have chosen UAE Exchange as my preferred exchange shop.

Yalamber Subba

I thank you for hosting such a great event and very much appreciate. Looking forward for more in future. I enjoyed a lot yesterday. Good day.

Kishor kumar

First of all thank you for choosing me to be part of this great movie to watch. Experience was fantastic and you people UAE EXCHANGE was really amazing and the way you treat us will be highly appreciated. More offers are expecting and once again thanking you and your team.

Mobin Agha

UAE Exchange, really appreciate the warm welcome and enjoyed the movie. Thanks


Fact Sheet

Name of Company: UAE Exchange
Category: Finance
Case Study submitted by: PR & Corp. Comm. Team, Marketing Function, UAE Exchange, Abu Dhabi, UAE.
UAE Exchange Facebook Page: www.facebook.com/uaeexchange

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