Join Digital Marketing Foundation MasterClass worth Rs 1999 FREE

10 Best Ways To Boost Your Twitter Reach & Impressions

Twitter Reach

Although Twitter as a social media channel might be growing at a much slower pace in the last few quarters, with its 300 million+ user base, it is still a huge platform for brands to promote their business.

By Twitter reach, I mean the total number of tweet impressions and interactions with your tweets.

As a brand, it is important to analyze Twitter sentiment. In this article, I would like to share some really simple and actionable tips to boost your Twitter reach.

S.NO. Top 10 Tips
1 Interact and Engage
2 Use Pictures and Videos
3 Use the Right Time and Frequency
4 Make the Copy Better
5 Use Hashtags
6 Use Links
7 Repeat the Tweets
8 Run Twitter Chats and Q&A Sessions
9 Ask for Retweets
10 Run Contests

1. Interact and Engage

It has been said millions of times that social media in general and Twitter in particular is not a medium for a one-sided broadcast by brands.

You cannot expect people to interact with you on Twitter and spread your content through retweets unless you begin an interaction with them.

Use Twitter Search to find out the topics related to your business and industry and then interact with those people who are talking about the same. Here are some easy ways to interact:

  • Retweet: You should retweet those tweets which are meaningful and insightful as per your business or industry. By retweeting someone, there is every chance that that particular person will notice you.
  • Reply and Ask: Often consumers have certain queries and they ask for the same on Twitter. If you listen well, you may come across potential customers. Reply to their queries. Also, don’t forget to respond to the queries asked to you by other users. You can also ask questions directly to the influencers or other users related to your business or industry.
    • If you are regular in this aspect, it will take you places.

    Want to Build Career in Social Media Marketing?
    Know How to Accelerate Career & Business Growth
    Attend Live Orientation Session

    2. Use Pictures and Videos

    There is enough research on the internet as to how content marketing with pictures and videos performs much better than just plain text. This is true for the entire social media, including Twitter.

    This official research by Twitter reiterates the same. So, always try to tweet with pictures or videos unless you are replying to someone and that is not required. For example, the following tweet by ISRO shares pictures along with the links of the article and thus gets a lot of engagement:

    3. Use the Right Time and Frequency

    Analyze your Tweets of at least the last 2 weeks and see at what time generally, you get more engagement, replies, RTs, etc. This way you can narrow down on particular days and time slots when you get more engagement.

    So you can tweet your best content during those time slots as well as interact (as shared in point 1 above) more with your audience at that time.

    Also apart from the right time slots, also take care of the right frequency. You should have a higher frequency at those time slots when you have more interaction and engagement with your tweets.

    Also, frequency should not be too high at any given time unless you are running a valuable Q&A session or some contest. Otherwise, users will feel spammed and highly likely would unfollow you.

    So maintain restraint and discipline.

    4. Make the Copy Better

    Twitter has its own best practices. Use to-the-point copy in your tweets, wherein you fit your message within 140 character limit. Copy should be clear, straightforward, and possibly with benefit to the user (like a link to a particular landing page) so that the user feels like clicking and interacting with your tweets.

    For example, the following tweet by Buffer is offering a particular benefit and enticing the users to know more about that offer with a very refines copy (they are also using an Emoji to attract attention):

    5. Use Hashtags

    Twitter initially popularised the use of hashtags on social media. In fact, that was its USP. Twitter does it the best by sorting out the information hashtag.

    The public nature of tweets helps with that, while on other social networks, people have their privacy on and their updates are not generally accessible publicly. Always use the relevant hashtags, so that if anyone is searching regarding that particular hashtag, they can come across your tweet.

    Although exceptions can be there as shared in an example in point 4. Hashtags help increase Twitter reach by as much as 16%, per the Twitter research shared in point 2.

    For example, Amazon India recently launched a 360-degree campaign during IPL, called #ChonkpurCheetahs and they used it effectively on Twitter:

    6. Use Links

    Research proves that using links in your tweets helps increase your Twitter reach and engagement. You can use two types of links. One point towards your blog posts or website links and the others which you curate from around the web.

    Just remember that whatever links you share, should be of value to your target audience. Then you will not go wrong. The following research by Salesforce proves that you can get a jump of more than 80% in the RTs if you use links in your tweets.

    7. Repeat the Tweets

    On Twitter, the shelf life of tweets is very less, and also all the users are not online all the time. Although Twitter has tried to make changes in its algorithm to showcase some of the important tweets which you may have missed such tweets are from individuals or your friends rather than the brands.

    And secondly, the content you share on Twitter, which has value in it, should not be wasted just by tweeting it only once. So, you must tweet any piece of your content, like a blog post, video post, etc. at least thrice across different time zones or days.

    For example, you can have a calendar to post each piece of content on Day 1, Day 3, and Day 7. You can decide your own frequency, but this way you will get a higher Twitter reach and impressions and get more hits on your content also.

    8. Run Twitter Chats and Q&A Sessions

    Twitter chats and Q&A sessions are excellent ways to engage users and increase interaction with them. Ideally, as a brand, you should run Twitter chat once a week (on a particular day and time) with a branded hashtag, e.g. #BufferChat.

    As you can see in the above link, how this creates so much value and engagement with the users. Similarly, there are many chats being run on Twitter by different individuals or brands like #ContentChat, #HootChat, #AdobeChat, and so on.

    You can plan it out and run a branded chat each week for your target and thus increase your Twitter reach. As a bonus, this entire conversation each week can be turned into an insightful blog post wherein you can mention the top users and their tweets, thus creating a viral effect once shared on social media.

    Want to Build Career in Social Media Marketing?
    Know How to Accelerate Career & Business Growth
    Attend Live Orientation Session

    9. Ask for Retweets

    Do you remember seeing some brands and individuals putting “Plz RT” at the end of their tweets? Yes, such tweets tend to get much more Retweets and thus increase your Twitter reach. Dan Zarrella (the social media scientist) proved this fact many years ago and it holds true even today.

    Just remember, not to overdo it. Don’t ask for an RT in each of your tweets. To maintain a restraint, you can set a ratio of 1:2, i.e. for every tweet where you ask for an RT, you also do two tweets where you do not ask for an RT.

    Also, see the context, that is what sort of tweets, asking for an RT will sound better. For example, in tweets where are you asking for help, or tweets that you feel are genuinely useful for your target audience, there asking for RTs will make much more sense rather than just blindly putting them in other promotional tweets.

    10. Run Contests

    Running a hashtag-based contest or a campaign is an excellent way to promote your brand as well as engage the users. Twitter generally is an excellent medium to run contests (due to its open and viral nature).

    Of course, contests compulsorily have to have some form of gratification to the participants, otherwise, no one will participate. And you do not need to give away some very expensive gifts either.

    Simple gift vouchers or gift hampers work as well too. Just you need to play the game fairly and smartly. For example, plan your entire contest beforehand. Decide what sort of contest will you run. Plan some of the basic tweets priorly.

    Also plan out how you will create pre-contest buzz and also once the contest is over, how you will thank and gratify the winners so that there are no conflicts later on.

    Having a clear set of Terms and Conditions regarding the contest and sharing it beforehand with the users, always helps avoid any controversies later on.

    How To Measure Twitter Reach

    This is a bonus section in this article. Since we have discussed how we can increase Twitter reach and impressions, it is also essential to know how to measure Twitter reach so that you are on the right track.

    For that, I recommend another of my article, which will take you through different aspects of Twitter Analytics and how to measure that.

    Conclusion

    Twitter reach can be increased a lot using all the points shared in this article. All you need to do is apply all of these tactics and be regular in it. And soon you will start seeing the desired results.

    Just keep on experimenting with your Twitter tactics. Enhance those activities which bring better results and cut on those which do not bring you desirable results. Hope you have found the tips in this article to be actionable and useful. If you have any queries, please ask in the comments section below.

    To understand the complete manner in which Social Media can help you grow, enroll in our Social Media Certification Course.

    FAQS

    1. What is the difference between reach and impressions on Twitter?

    Reach is defined as the total number of people who watch your content. Whereas, Impressions are the number of times your content is displayed, irrespective of the click rate.

    The number of unique people who see your content can also be defined as reach.

    2. What is a good reach on Twitter?

    The high engagement rate ranges between 0.09% to 0.33%. For every 1000 followers, an influencer can expect 0.9 – 3.3 reactions on Twitter.

    However, an expected reaction between 3.3 – 10 is considered to be very high, with an expected engagement rate between 0.33% and 1%

    3. Do you get paid for 1000 followers on Twitter?

    No matter how successful or viral they are. Twitter doesn’t pay anybody for their tweets. Unlike YouTube, Twitter doesn’t share its advertising earnings with Its users.

    4. Is Twitter reach better than impressions?

    Reach is the number of users who see your ads. Whereas, The number of times your ad is seen, is called an impression. Impressions are always higher than reach in most cases.

    5. How is Twitter reach calculated?

    The basic formula for calculating Twitter reach is – reach = impressions/frequency (impressions divided by frequency).

    Avatar of dr. Harmanjit singh
    Dr. Harmanjit Singh
    Dr. Harmanjit Singh has executed a wide variety of Digital Marketing campaigns across different companies and marketing agencies in the last 10+ years. After working full-time with different organizations, he is currently working as an Assistant Professor of Marketing at the Indian Institute of Management Rohtak. His interests include reading books and taking a walk amidst greenery.

    Leave a Comment

    Your email address will not be published. Required fields are marked *

    In-Demand Courses

    4-7 months Instructor Led Live Online Training
    Starts March 30, 31, 1, 2, 2024
    • Covers all Digital Marketing Techniques

    4 months Online
    New Batch Dates are not Open
    • Digital Media Mastery (with Paid Media Expertise)
    Digital Marketing Webinars
    Mar 30
    Upcoming
    Raj Sharma, Digital Vidya Team 11:00 AM - 12:00 PM (IST)
    Apr 28
    Completed
    Marketing Leaders from Paytm Insider, Cognizant and Digital Vidya 03:00 PM - 04:00 PM (IST)
    Mar 24
    Completed
    Marketing Leaders from Merkle Sokrati, 3M, Uber India and VIP Industries Limited 03:00 PM - 04:00 PM (IST)

    Discuss With A Career Advisor

    Not Sure, What to learn and how it will help you?

    Call Us Live Chat Free MasterClass
    Scroll to Top