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Branding In Digital Age: Spend Your Money The Right Way

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In today’s weird world, the uncommon is the only common thing that works. Trust you me, people search for things first and after getting assurance opt for the best from amongst the rest. Do not agree? I’ll tell you a simple fact, according to a study, around 80% of the people in this entire world first search for their desired product/service on Google and if they get what they want, they will move on with purchasing it. So, I think online presence is not only the need of the hour a prerequisite to make set of operations a worthwhile one.

It is absolutely baseless to make a product or create a service when it does not get into notice of the targeted audience. Stop me if I am wrong! Isn’t it essential to have a strong online presence, to connect with the audience virtually? I guess I’m not which is why you are still going ahead to explore what am I supposed to say next.

Basically, the entire purpose was to gain your attention and that is what branding is all about! To catch the nerve of the answer seeker and putting forth exactly what he/she is looking for solves the purpose for the both of you. Realize that in this digital age, there are several elements that can work in your favour and there are several that might go against you if you do not tread on the right path.

Strong online visibility requires tips and tricks to give a huge ROI to your business. Moreover, there are several domains of digital marketing that can come to your rescue to create your space in this high-end competitive digital way. Have a look:

  • Content Marketing: In the digital age, content is, was and will remain the king. So, nothing but the application of the right content marketing strategy to fetch the right set of consumers. Use the most commonly used buzz words, focus on storytelling concept to make the content more interesting, engaging and motivating for the readers. The sphere of content is not merely restricted to articles, posts or blogs full of words rather they implies conveying the message clearly, which could even entail eye-catchy phrases, punch-lines, banners or infographics. Ultimately, the point of investing in the right content marketing strategy is that the money spent should be worth the return, which in digital marketing avenue pertains to call-to-actions, shares, likes and comments on the content posted/published.  The crux is howsoever awesome content might be, it will not be truly effective unless and until it is widely seen.

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  • Right social media platform: Undoubtedly, you must be using at least one of the social media platforms to reach out to your customers or umm wait a minute.. haven’t you? Then what are you waiting for? Strategize your digital branding expenditure by establishing your campaign through Google+, Facebook updates, LinkedIn share, Pinterest, Twitter feeds, Instagram etc. All these must have tools in a digital marketing campaign have their own significant role to play. So, based upon the nature of your business venture, leverage upon either of these social media marketing tools to create the perfect brand image and make the space in this digital world.

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  • Mobile Marketing: Mobiles, smartphones, tablets etc…many or should I say most of you access information through mobiles only! So, why not cash upon this medium and instead of spending huge bucks on traditional ways of branding spend the money on mobile marketing techniques and give your brand a competitive edge over the contemporaries. It is essential to understand the customer behaviour and psychology which can be done through mediums like customer-check in tools viz. Facebook, Foursquare etc. or data provided by Ad Words, GPS etc. to target the marketing campaigns. So, fill this vacuum and make the most of mobility marketing techniques.

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Retargeting and community building are yet another ways to market your product. Create a branding space by spending your money the right way and get the best return on your investment. Did this thought lead you to churn the rational wheels of your mind? If yes, then the purpose is met. So, do not lose out on the right opportunity to make an impact online.!!

[Sr. Associate - Content Marketing] A content passionate, Jasleen handles the content writing and marketing activities. Additionally, she leads Digital Marketing Internship Programme. Her deep passion and enthusiasm for writing guided her towards being the Associate Editor in English for her college magazine. Only deep passion and zeal can guide a person towards a professional writing career. Apparently, Jasleen is one of those persons. She is in the content writing and marketing fraternity for 5 years now. A top-notch individual, she is proficient in writing content for multiple requirements including blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS. Besides this, she is also highly engaging in Social Media Marketing activities.
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