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Catch Your Email Reader’s Attention With 10 Subject Line Essentials

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Email newsletters, marketing campaigns, and email blasts live or die in the crowded inbox with survival, determined mainly by users’ scanning and assessment of sender information and subject lines. There are a lot of components to a successful email marketing campaign, and one of those is an effective subject line.

An email subject line is one of the most important factors in determining whether or not someone reads your message. Inbox clutter is ever-increasing, and subject lines are critical to ensuring that your emails are read. The words you choose can make or break your campaign. And when it comes to writing email subject lines, there is no magic formula to ensure instant success.

Here are my top 10 essential tips for writing the best possible subject lines for your email.

“According to Chadwick Martin Bailey a market research and consulting firm), 64% of people say they open emails based on the subject line alone.”

  • Avoid Sales or Overused Words: Do make your message stand out. Don’t make it look like spam. First of all, we have to keep in mind the risk of being flagged as spam. What do spam emails look like? Just look in your spam folder.  Most people know to avoid words like “free” in their subject lines because they trigger spam filters. But you should also avoid common words that are associated with sales, like “help,” “percent off,” or “reminder.” These words don’t always trigger a spam filter, but many subscribers will ignore them.
  • Value content: It’s the old “what’s in it for me?” question. Why should I take precious time out of my busy day to read your email? If you are providing information, I want, need, or am curious about, or if reading your email will help me do something faster, cheaper, and easier or otherwise make my life more pleasant, enjoyable, or meaningful then I will surely hook myself into it.
  • Keep it short: “The best email subject lines are short, descriptive and provide the reader with a reason to explore your message further,” says MailChimp

              “Different devices have different display capabilities, so it’s important to keep this in mind as you write your subject lines. A typical desktop inbox displays about 60 characters of an email’s subject line while mobile devices show just 25-30 characters. If your audience is primarily reading your emails on smart- phones, place the offer or call to action at the beginning of the subject line where it’s more likely to be seen.”Tell the subscriber in the first few words what’s in it for them and create a sense of urgency when possible and tell them exactly what they should do.

  • Customer segmentation: It is important to keep your audience in mind when crafting your deal email subject lines. What will interest them? Whether your approach ends up being light and personal or ultra-specific, be sure that it is intentional and a good fit for your customers
  • Be Specific: Make your subject lines specific, and make them clear. You’ll catch the attention of your busy consumer, and they’re likely to appreciate your appreciation of their time crunch.
  • Don’t shout: Stay away from caps lock and cut down on the superlatives and exclamation points.
  • Increase Curiosity: Questions can also make great subject lines because they imply that you’ll be answering that question and giving me the information I want to know. Opt for a hook that either promises the desired benefit or arouses curiosity.
  • Drive subscriber engagement: Would you open an email that didn’t seem relevant or valuable to you? Neither will your subscribers. When writing a subject line, try to think less about the fact you are trying to sell deals and more about how your customers can benefit from those deals. Emphasize on the Personal Value of Your Content.
  • Avoid overly promotional phrasing: Your customers are constantly bombarded with advertising, and are savvy enough to notice when they are obviously being sold to. Rather than using your subject line to sell what’s inside, use it to tell what’s inside.
  • Make it Personal: Use the opportunity to include your recipient’s name. This deepens the connection, and your email will have an increased chance of being opened. Take it a step further, and include your own name and your company name too. Your email brings an immediate familiarity, which is conducive to consumer trust, which leads to more interaction.

At last but not the least, what’s the magic ingredient?

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Just Experiment:

Are you giving value to your customers? Personalize your subject lines. Use email marketing tools like MailChimp, Salesforce, or any other CRM system that allows for personalizing your subject lines.

Good email content deepens your relationship with your audience through effective subject line writing. And above all, keep in mind that what works for one business or audience may not work for the next. Try writing multiple subject lines that incorporate different strategies. Make one a conversational question, the other a timely and specific offer. Send them each to segments of your audience, and analyse your results to see which elicits a better response.

I trust this post has given you some ideas to test out for your own subject lines. When in doubt, focus on using subject lines that accurately conveys the content of your email; research has shown that simple and to-the-point almost always outperforms.

Remember that an email is a relationship tool. It’s the best and most cost-effective way to keep in touch with customers over time. So your Subject line truly matters.

Credits: entrepreneur.com, verticalresponse.com, econsultancy.com webpronews.com, informaticsinc.com

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