Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now

Posts In Category "Content Marketing"

Role of a Content Marketing Manager Demystified

A Content Marketing Manager plays the captain of the ship for all the Content Marketing activities in a business. The role includes everything from developing a Content Marketing Strategy for a business to getting it executed and tracking the results. As a Content Marketing Manager, you’ve got to have an understanding of the overall Digital Marketing […]

Read More →

Freelance Content Marketing: A Quick Guide on How to be Successful

Freelance Content Marketing is a very lucrative profession to be in, in today’s times. It does not just help you to follow your passion but also enjoy the luxury of a flexible work schedule. As a freelancer, you are on your own and you can learn a lot more from your experience and everyday challenges. […]

Read More →

Blog Strategy : 10 Easy Steps to Create a Dominating Web Presence in 2018

A Blog Strategy helps you to define what you wish to achieve with your blogging activity and create a definitive plan for your business blog. Blogging in 2018 is about catching the attention of your target audience and educating them with valuable content. If it works for your prospective customers, it works for search engines as […]

Read More →

The Beginner’s Guide to Repurposing Content

Repurposing Content can help you to streamline your Content Marketing process. It is a useful technique to get the most out of the content you are producing for your business.  With Content Repurposing, you can use one content piece in various formats and on different channels. The practice helps you to reach out to a […]

Read More →

5 Hacks for Drafting a Killer Content Marketing Resume

“The challenge of life, I have found, is to build a resume that doesn’t simply tell a story about what you want to be, but it’s a story about who you want to be.” Oprah Winfrey Now that’s a powerful thought from one of the most powerful personalities of 20th century. Let’s face it, how […]

Read More →

Benefits of Blogging: 10 Compelling Reasons to Start a Blog Today

Consistency is the foundation of virtue. -Francis Bacon Before coming to the actual Benefits of Blogging, let me tell you a little bit about my personal experience of blogging. I have been blogging for quite a few years(more than 5) and it has been a learning all throughout. I was writing blogs when I was […]

Read More →

Content Marketing Plan Simplified in 10 Easy Steps

Well, frankly, I’m not a very big fan of planning – it’s the execution that should always be the priority. But, when you’re marketing a business, you need to understand that a definitive Content Marketing Plan will help you fetch the desired leads and track them consistently. Having said that, you need to ensure that […]

Read More →

20 Types of Content Marketing Every Marketer Must Know

Content Marketing does not just include written content. There is a range of interesting Types of Content Marketing that you can explore. If you add variety to your content, you’ll get an opportunity to surprise your audience and catch their attention. You can’t afford to be boring while producing content for your business. Your audience is […]

Read More →

Content Marketing Trends to Watch Out for in 2018

The year 2017 for Content Marketing primarily saw mobile-centric and video-based content dominating the marketing activities. Let’s have a look at what Content Marketing Trends for 2018 are expected by the top-notch industry influencers. Content Marketing Trends 2018 Virginia Sharma, Director – Marketing Solutions, LinkedIn India Indian marketers continue to see success in content marketing […]

Read More →

10 Benefits of Content Marketing You Can’t Afford to Miss

Before coming to the Benefits of Content Marketing, let’s first understand what content marketing is what and what exactly is its scope. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. […]

Read More →