Digital Marketing Archives - Digital Vidya
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Posts In Category "Digital Marketing"

Interview with Jermina Menon, Reliance Vision Express, Head of Marketing

Jermina Menon is a shopper marketer having been in retail now for over a decade. (She started her career in advertising). Currently, Jermina heads the marketing for Reliance Retail’s optical retail arm, Reliance Vision Express (www.visionexpress.in) that offers world-class eye care products through its 160 retail stores across 30 cities in India.  Importance of Digital […]

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Role of Digital Advertising to Expand Sales

Advertising has advanced. Now it is not limited to radio, print media houses, static billboards and TV. Present day innovations have opened the way to an absolutely new and equally powerful kind of advertising – Digital Advertising. This article is designed to let you know What is Digital Advertising, how digital Ads work, what are […]

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Digital Marketing News | What’s Latest in Digital Marketing

The sheer dominance of digital marketing industry has created a marketing world where knowing latest Digital Marketing News is must to stay at top of the ladder. I do not deny that print marketing still holds the power within the marketing business, but it’s the digital marketing news that are proving to hold the priority […]

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Consumer Good Companies To Start Thinking Digital: Webinar Recording

     -     Jun 17th, 2017   -     Digital Marketing, Webinars   -     0 Comments   -    ,

The marketers associated with consumer good companies are realizing and understanding that their audiences are more influenced by what they see Online. Thus, they have begun restructuring their marketing strategies and the new strategies have a digital bent. The primary objective of any consumer good company is to maximize sales. The sales only hit high […]

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Has Digital PR Overshadowed Traditional PR?

What is Digital PR? Let’s begin explaining this with a clear understanding of what Public Relations is. Though I assume you’re familiar with the term, still let’s take a quick look at the definition of PR: Public Relations is the process of imparting the information such that it leaves a favorable impact on the public, it […]

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E-Guide: Introduction to Digital Marketing

Today’s time of Internet has opened the gateway of tremendous digital marketing opportunities for businesses. By utilizing different channels of digital marketing, businesses cannot just share their product and services online; additionally they can gain clients for their business, entice them and can convert them to boost their ROI. The speed and straightforwardness with which […]

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10 Google Digital Marketing Courses | Get Certified by Google

Wish to get certified by Google and kickstart your career with an impressive digital certification? – Google Digital Marketing Course will help you learn everything from Search Engines, Search Marketing, and Paid Advertising to Social Media, and Mobile Marketing to Analytics and beyond. As the world of digital marketing keeps on developing at a fast […]

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Skype’s Highlights is Snapchat Story’s Influenced Avatar

     -     Jun 2nd, 2017   -     Digital Marketing, News   -     1 Comment   -    , , , , ,

Skype reintroduces itself in an all updated and advanced version. The Corporate Vice President of Skype, Amritansh Raghav, has confirmed the news of Skype being relaunched in an all new design, Today. The new layout is designed with an insight of the latest trends with which the majority of social networking apps are being driven today.  It […]

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Interview with Shashank Gaur, a Management student turned App Marketing Executive leveraging Digital Marketing

Shashank Gaur is a management student who is working as an App Marketing Executive with AdStair. He has done his internship with Ogilvy and Mather’s. Which course of Digital Vidya did you participate in? How did it help you acquire new skills related to digital marketing? Shashank: I participated in the Certified Digital Marketing Master (CDMM) Course that helped me a lot […]

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Interview with Subhashish Das, a Marketing Professional turned Freelance Digital Marketing Consultant

Subhashish Das has been working in the marketing field since 2011 with a mix of traditional and online marketing. He has worked in places like at Hyderabad, Bangalore and Bhubaneswar. Currently, Subhashish is working as a freelance Digital Marketing Consultant. Time has changed with the change in the marketing approach due to mass access to internet […]

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