Digital Marketing Archives - Digital Vidya
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Posts In Category "Digital Marketing"

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10 Best B2B Digital Marketing Practices in 2017

In very simple terms- Business-to-Business (B2B) marketing can be understood as the act of marketing products and services to enterprises with specific end goal in order to keep them operating.    This is as opposed to Business-to-Consumer (B2C) marketing, which concentrates on the consumers.    B2B markets include manufacturers, affiliates, resellers, government, non-profit organizations, etc. […]

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Ultimate Guide To Creative Ads To Drive Qualified Clicks

Any Advertising campaign that has plans to leave a lasting impression on the minds of the target customers, goes for ads with effective creative. When planned well, it will leave an impact on the viewers. Campaigns without an effective creative will be just like “having a pen without the ink when planning to write a […]

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CDMM: Industry’s Most Recommended Digital Marketing Certification Course

Are you serious about learning & leveraging digital marketing for your career or business? Looking for the best pathway to realize your digital marketing dreams? Considering Certified Digital Marketing Master (CDMM) program by Digital Vidya? You have landed at the right place! I am sure, by the time you complete reading this post, you would […]

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7 Steps to Build an Effective Digital Marketing Plan

     -     Feb 13th, 2017   -     Digital Marketing   -     0 Comments   -    , ,

Digital marketing is a moving target. Consistently it feels like there’s another new social community you have to know, another advertisement platform you have to master, or a Google algorithm change making you adjust your content. With this consistent change comes a steady pressure to “keep up,” but successful digital marketing originates from being proactive […]

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Will Digital Health Systems Revolutionize Global Healthcare

INTRODUCTION: “The key thing to remember is that one size does not fit all.” This is true in all cases be it the dress we wear, the food we eat and the treatment we receive. How nice would it be if we can get tailored Digital Health treatment regardless of where we are and that […]

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Interview with Satyarth Priyedarshi, Jio, Assistant Vice President – eCommerce

Satyarth Priyedarshi started off after his MBA into retail with Shoppers Stop. This gave him a chance to work with a stalwart like R. Sriram, who was completely customer-obsessed. Shoppers Stop was a very metric-driven company, and leaders like Kumar Rajgopalan instilled values of a Systems & Processes-based approach with measurability and profitability. Importance of Digital Marketing Satyarth spent […]

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5 Tips To Use Display Ads For Better Conversions

Display advertising is advertising on websites. It includes many different formats and contains items such as text, images, flash, video, and audio.The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors. The presence of Internet and the reach it has got in the present market scenario has changed the way people […]

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An Interview with Vikas Kundu, Sales Executive turned Web Analyst

Vikas Kundu started his career as a sales executive. During his job, Vikas felt that Digital Marketing is dominating prominently, especially in e-commerce sector wherein customers simply take products’ information & buy later from e-commerce portals such as Flipkart and Amazon. As everyone wants to secure the future & embrace growth; so, Vikas decided to learn Digital […]

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Impact of Digital Media on PR

     -     Jan 28th, 2017   -     Digital Marketing   -     0 Comments   -    , ,

Digital Media & the Future of PR As the saying goes ‘change is the only thing constant’, as communication professionals we have to prove our mettle every day. The Media & Communication industry in the last few years has been blazing a new trial with a whole new culture of reportage & reactions. A cult that […]

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Interview with Murtaza Adenwala, Digital Marketing Head, Mahindra Holidays & Resorts

Murtaza Adenwala has about 16.5 years of experience in managing digital initiatives across various digital media functions. Currently steering digital duties for Mahindra Holidays & Resorts.  Murtaza is a post graduate in information Technology, EMBA in marketing, M.Phil. in business management with additional specialization certifications in system  management and Microsoft certified solution developer and now […]

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