Discussions apparently are an inseparable part of our lives, we learn a lot from them – myths are ruled out, new ideologies are formed, we find like-minded friends and what not. In light of this advantage, a lot of brands are utilizing discussion forums for adding value to their business. It’s quite easy to begin [...]

After I talked about the future of “search” in my previous article, lets now look at what a brand should do to win in the new “search” paradigm. It starts with listening, a simple act in the digital world the importance of which is yet to be fully understood or appreciated. Listening to conversations about [...]