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Posts In Category "Industry Insights – Marketing"

Interview with Saurabh Jain, Fun2Do Labs, Founder

Saurabh Jain is leading the ‘Paytm – Build for India’ initiative. This is an initiative to create grassroots innovators in India. They are running an open source incubator in it. Saurabh has also founded the ‘Fun2Do Labs’ open education project. Both involve communities of people building open source and open content projects. Building communities involve […]

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The Story of Indian Makeup and Beauty Blog (IMBB): Google of Makeup Reviews

When Rati Tehri Singh started IMBB, she was an English Honours graduate. During these 8 years of blogging, she became a professional makeup artist by training under big makeup artists in India, London, and Paris. Since her blog is a makeup blog, Rati wanted to have a complete grasp on makeup techniques which are used […]

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Interview with Nishant Malsisaria, Dentsu Webchutney, Associate Media Director

From the Sales and Marketing experience at Zomato to the Media Strategy experience at iProspect, Nishant Malsisaria‘s career graph from past has aided in building the current Digital Portfolio. He had a fair share in terms of exploring possibilities on Digital both from the Supply and Demand side of things to know that the future […]

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Interview with Gaurav Kakkar, HCL Technologies, Lead – Digital Marketing

Gaurav Kakkar is the Global Digital Marketing head of HCL Technologies, a 7.4 BN US$ global IT company. He is globally responsible for digital platforms management, conceptualizing/ executing the global brand awareness campaigns, online demand generation, and, aligning digital closely with the business. He has held various marketing leadership positions across North America and India. […]

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Interview with Sakhee Dheer, Facebook, Head of Digital, Global Business Marketing – Asia Pacific

Sakhee Dheer is a data-driven business professional with vast experience in running integrated marketing and managing high performing teams across the diverse Asia Pacific region. She loves to work at the intersection of technology and people to make lives better and build human experiences. Sakhee currently leads Digital Marketing for APAC Global Business Marketing at Facebook. […]

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Interview with Ruchi Bhatia, IBM, University Branding Specialist

Ruchi Bhatia started her career in 2000 in Sales and Marketing. Later, she moved to HR. In her last role, Ruchi managed Employer Branding for IBM India as Employer Branding Lead. Her role was very interesting at the intersection of HR and Marketing. IBM leveraged Digital Media Marketing to create IBM India Employer Brand on […]

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Interview with Vishal Jain, OYO Rooms, VP – Growth & Marketing

After completing MBA from MDI Gurgaon, Vishal Jain started his career in Airtel and since he majored in Finance, he took up a role in their finance team. First 4-5 years of Vishal’s career were spent working on various roles within the finance domain. He was someone who was very good with numbers but was still […]

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Interview with Kanika Mittal, Reebok India, Director – Brand Marketing​ and Communications

Kanika Mittal became the Marketing Head of Reebok India at the definitive moment when the brand positioned itself as a fitness brand and moved away from its strong sports heritage. With a healthy repositioning challenge ahead of her, she undertook her role with a single-minded approach to innovate and introduce fresh ideas in every aspect […]

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Interview with Vedanarayanan Vedantham, Digital Marketing Visiting Faculty, S.P. Jain Institute of Management & Research

Vedanarayanan Vedantham has headed Digital Marketing and marketing overall at multiple consumer tech companies spanning fashion, travel and education and consults for Ed-Tech companies today. Digital Marketing was, is and continues to be amongst the most critical components of the Go to Market playbook for digital first companies. How did you get into Digital Marketing? […]

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Interview with Bianca Ghose, HCL Technologies, Global Head – Content Marketing

Bianca Ghose is a digital communications strategist and content marketer, with a penchant for storytelling, marketing, and narratology. A journalist turned brand content advisor, turned content marketer, Bianca is passionate about connecting strategy to story, linking messaging to creative thinking and technology to drive marketing effectiveness. As the head of Content Marketing for HCL Technologies, […]

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