Search Engine Marketing (SEM) Archives - Digital Vidya
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Posts In Category "Search Engine Marketing (SEM)"

6 Fundamentals of PPC Landing Page Optimizations

Conversion Rate Optimization (CRO) Your landing pages aren’t converting. Sadly, this is not your customer’s fault. It’s your job to tell your customers why your product is awesome and you have fewer than five seconds to tell that story. Regardless of whether you’re a rookie or veteran marketer, we’ve assembled the following checklist to help […]

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Ultimate Guide to Understand What is Google AdSense

What is Google AdSense? What is AdSense? This question is on the minds of many Digital Marketing newbies. This entire post will help you understand not just what is Google AdSense and how does it work, but also how you can monetize it. Google AdSense is Google’s online advertisement network which connects advertisers with the online publishers, […]

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A to Z of Bumper Ads: The 6-second Advertisement

YouTube needs no introduction. This San Bruno headquartered website has engrossed the entire world into watching its videos. Well, we all have friends who have recently turned into YouTubers or V-loggers as they may call it and are going all gaga about it. I have many such friends who are earning a good sum of money […]

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How to Use PPC to Augment Your Brand

     -     Jun 2nd, 2017   -     Search Engine Marketing (SEM)   -     0 Comments   -    , , ,

Branding Here’s a question for you: Do you think a brand can induce your behavior outside of purchase inclination? Put another way, will seeing the North Face logo make you want to take up hiking in the snow? A few years ago, researchers at Duke University conducted an experiment with 341 students. Their goal? Studying what […]

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Latest Updates in Google Adwords| Analytics | DoubleClick

As live streaming of Google Marketing Next 2017 has concluded, it left us with some awareness into the eventual fate of Digital Marketing, Advertising and how Google can help marketers and advertisers accomplish the results they want. Google unleashed some of the biggest announcements regarding AdWords, Analytics and DoubleClick this year, which are must for […]

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The How’s and Why’s of Becoming a PPC Expert

What is PPC? Pay Per Click is popularly termed PPC by digital marketers. Pay Per Click advertising is a faster means of marketing products, brands, services, and businesses as compared to other forms of organic digital marketing. This is because an ad created through PPC starts reaching out to the targeted audience the moment it […]

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An In-depth Analysis on Google Merchant Center

Have you ever wondered, how the products are listed in the google search when you search for a particular product? If yes, then this is the blog post which will clear all your doubts regarding the product listing. Google Merchant center and Google Shopping are interlinked to each other, so in order to understand the […]

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How Is Zero Moment Of Truth (ZMOT) Relevant To Search Engine Marketing?

Before getting to know about the relevance between ZMOT and SEM, we need to have an in-depth knowledge about Moment of Truth and gradually Zero Moment of Truth. Moments of Truth(MOT) in marketing, is the moment when a customer/buyer interacts with a brand, product or service to form or change an impression about that particular […]

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How to Earn Money from Google AdWords | Learn in 8 Steps

Earn Money from Google AdWords As you must know, there are whopping number of blogs, sites, and e-books on the Internet about “How to use Google to make Money” or “How to earn money from Google AdWords”, yet I wager none of those sites or digital books will let you know “precisely” how they are actually […]

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[gravityform id="152" name="Contact Me" title="false" description="false" field_values="productid=dm101&furthercom=optinCTA"]
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